Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? Media Bullseye Roundtable, also hosted by Chip Griffin.

Marketing 147

Marketing Content Marketing Social Media Film 147

Cision

DECEMBER 20, 2017

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Cision

MAY 1, 2015

Add that all up, and you see that video is an important part of any content marketing strategy. Matthew stresses asking these questions before a brand embarks on video production: “How does it fit into my overall marketing strategy? How will it work across social media channels? What are the objectives?

Video 120

Video Film Content Marketing Strategy 120

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Solo PR Pro

DECEMBER 17, 2021

promoted the independent feature film, The 12 Lives of Sissy Carlyle , that resulted in 89 articles with a $3.66 It was featured on CNET, among other media outlets, as one of the top 22 films to stream on Amazon Prime. Phyllis Weiss of Weiss Communications, Inc. million average monetary value, according to Muck Rack.

Banking 96

Banking Film Transportation Financial 96

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media.

Airlines 87

Airlines Financial Film Viral 87

Sword and the Script

FEBRUARY 4, 2017

Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. In Social Media Marketing, You Get What you Give. Why Content Marketing is the New Branding. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture.

Storytelling 60

Storytelling Creativity B2B Film 60

Critical Mention

JANUARY 29, 2021

Choosing the right platform(s) can make or break your marketing campaign. Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. Krushan is a sales and marketing professional passionate about writing poems and anecdotes.

Brand 135

Brand Branding How To Radio 135

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics Measurement B2B 204

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The premier gathering of digital marketers on planet Earth!”.

Conference 97

Conference Marketing Case Study Content Marketing 97

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. million platform around which advertisers build PR and social media campaigns. Source: YouTube ).

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Yes, it’s that time of year again. Crises happen.

Film 80

Film Social Media Storytelling Writing 80

Prohibition

DECEMBER 16, 2022

Here we’ve taken a look at the festive videos that have warmed our hearts, put a smile on our face and been a big hit in the news and on social media. The video has definitely been a hit in the media and on social media, with users praising its funniness and festiveness. Asda – Buddy the Elf visits store.

Video 62

Video Film Social Media Creativity 62

Critical Mention

OCTOBER 29, 2018

One of the best examples of James’ showcasing his sense of humor was a spot he filmed with comedian Kevin Hart that revolved around the basketball player’s less-than-stellar golf swing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Sports 117

Sports Film Television Transportation 117

Prohibition

AUGUST 15, 2019

It consisted of hosting an influencer event, devising content for social media and securing features in the media. Creative and engaging social media content. A further layer to the campaign was to create engaging social media content focused around celebrating the poshnic.

Social Media 48

Social Media Transportation Film Content Marketing 48

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. Dynamic content and regulations.

Communications 120

Communications Crisis Internal International 120

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. It has taken the world of content by storm! This means there are so many avenues for brands to utilise video content to engage their target audience.

Video 62

Video Product Launch Film Social Media 62

Prohibition

NOVEMBER 23, 2022

Make sure you’re making the most of the opportunity you have to film and capture as much content as you can, from different camera angles, various takes and different tempos. Make the most of your content and maximise it by using it for paid activity, in email marketing, on social media and your website.

Video 62

Video Corporate Marketing B2B 62

Critical Mention

MARCH 16, 2020

He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him. The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. Ariana Grande. Delevingne’s 9.9 PUMA (@PUMA) November 13, 2019.

Brand 87

Brand Branding Instagram YouTube 87

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. International Women’s Day – Katy Shaw. CEWE Photoworld – Colour my photo.

Case Study 48

Case Study Video Study Film 48

Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Create Focused Content. This is where a multichannel content strategy comes into play. But what happens afterward?

Industry 195

Industry Trade Shows Marketing Film 195

Shift Communications

DECEMBER 15, 2015

But you can’t film one part of a Vine, save it, and then upload the other parts on a different day once you’ve gotten them. If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. Pro tip: storyboard your vines and establish clear parts to film. What are your goals?

Brand 60

Brand Branding Film YouTube 60

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall.

Digital PR 161

Digital PR Tools Pitching Film 161

Prohibition

DECEMBER 11, 2019

We’ve taken a look at some of the Christmas adverts that have been released for 2019 and have taken social media by storm this festive period. Playing on arguably one of the most popular films in recent years, The Greatest Showman, Aldi’s Christmas advert sees the return of the much loved Kevin the Carrot.

Video 62

Video Social Media Film Brand 62

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed.

Video 62

Video Sports Film Employee 62

Sword and the Script

AUGUST 29, 2014

Marketing’s job is to experiment. If you work in content or marketing or content marketing or any of the number of aspects related to a digital environment (including PR), your job is to be an early adopter. Save for the teams reviewing films, nobody wins football games from the armchair on Monday morning.

Google 115

Google Web Film Tools 115

Cision

MARCH 31, 2016

How has content marketing changed over the years? Obviously the biggest change over the past few years has been the rise of social media. Media outlets are all too aware of the growing number of people who say their primary source of news headlines is not the front page, but Facebook or Twitter. Not clients.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

Beyond PR

APRIL 11, 2018

“One of the bloggers even asked for an outfit to wear to the event to take pictures and post pictures (of herself),” recalls Erika Montgomery, CEO of Three Girls Media in Yelm, WA. While she doesn’t get into the specifics of the client she was working with, she uses it as an example of how social media is changing PR.

Instagram 74

Instagram Pitching Media Tourism 74

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. Proven to get More Out of Media Relations. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Buzzstream

MAY 1, 2019

3) Maximize Your Social Media Opportunities. Experienced marketers know that SEO goes beyond Google. Take social media as an example. On Facebook or Twitter, users increasingly search for relevant content, making search optimization of each post more relevant. How to Optimize Your Video for Social Media.

SEO 74

SEO Video Strategy YouTube 74

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Consider these tips to film more polished video content on the go. Orient Yourself.

Mobile 73

Mobile Video Interviews Film 73

Waxing UnLyrical

NOVEMBER 4, 2015

You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords. And D S Simon’s 2015 Media Influencers Report found that 75% of producers, online editors and bloggers will use video on their sites. Pretty pictures. A few years ago, I sat in on a workshop by Paul M.

Mobile 40

Mobile Film Media Training Video 40

MaccaPR

JUNE 21, 2017

These paid arrangements can take almost all aspects of original content production out of the hands of your brand, and lead to high levels of brand exposure to new audiences, delivery of authentic brand message, and bring new traffic to your website and social media channels. Crew: Style Hacks.

Video 54

Video Brand Branding Fashion 54

Cision

NOVEMBER 6, 2015

Want to become an innovator on social media? Vimeo was designed as a film platform and promotes itself most aggressively to professional and amateur filmmakers. Who are the major YouTube influencers in your sector or specialty? How can you develop a transparent, ethical and mutually beneficial relationship with them?

Video 120

Video Trends YouTube Television 120