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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83
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Why Lebron James is a PR Superstar

Critical Mention

His status as a controversial figure reached its highest point after “The Decision,” a made for television event where James famously declared who he would be leaving his hometown Cleveland Cavaliers and “ taking his talents to South Beach ,” a spectacle that did not go over well with fans.

Sports 117
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Video Content Trends for Media and PR Professionals

Cision

Want to become an innovator on social media? Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. How can you develop a transparent, ethical and mutually beneficial relationship with them?

Video 120
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10 Influencers Who Dominate Brand Promotion

Critical Mention

He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him. The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. Ariana Grande. Delevingne’s 9.9 PUMA (@PUMA) November 13, 2019.

Brand 87
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The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. The film is beautiful and excruciating. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades.

YouTube 112