Cision

MAY 15, 2015

Over the past two weeks, we’ve been celebrating the launch of the most sophisticated media intelligence platforms yet: Cision PR and Cision Social Edition. Below are some of our very favorite entries, followed by the full #InnovateNow social hub, and finally, our winner! InnovateNow. Lorenzo Gee (@bareknucklepr) May 8, 2015.

Film 120

Film Content Marketing Trends Social Media 120

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. Pro tip: storyboard your vines and establish clear parts to film. Marketing Coordinator.

Brand 60

Brand Branding Film YouTube 60

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. What are the objectives?

Video 120

Video Film Content Marketing Strategy 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

FEBRUARY 4, 2017

1) Creating Quality Content Starts with Why. Many brands attempt to begin stories with what when they ought to begin with why. This results in copy or content that usually self-centered and doesn’t answer customer or potential customer questions. She writes: “Want to know the real reason brands publish content with no value?

Storytelling 60

Storytelling Creativity B2B Film 60

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

OCTOBER 29, 2018

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his personal brand. Until next time!

Sports 117

Sports Film Television Transportation 117

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. It has taken the world of content by storm! This means there are so many avenues for brands to utilise video content to engage their target audience.

Video 62

Video Product Launch Film Social Media 62

Prohibition

AUGUST 15, 2019

At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand. For luxury British teatime treats brand, Cartwright & Butler , our summer brief was to create a campaign that celebrated the great British summertime.

Social Media 48

Social Media Transportation Film Content Marketing 48

Prohibition

DECEMBER 16, 2022

Here we’ve taken a look at the festive videos that have warmed our hearts, put a smile on our face and been a big hit in the news and on social media. The video has definitely been a hit in the media and on social media, with users praising its funniness and festiveness. Asda – Buddy the Elf visits store.

Video 62

Video Film Social Media Creativity 62

Prohibition

NOVEMBER 23, 2022

Video has taken the world of marketing by storm over recent years. From a content perspective – video is king! It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless.

Video 62

Video Corporate Marketing B2B 62

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Yes, it’s that time of year again. Crises happen.

Film 80

Film Social Media Storytelling Writing 80

Prohibition

DECEMBER 11, 2019

Christmas adverts hitting our screens mark the start of the festive period and it’s always highly anticipated what some of our most-loved brands will do each year for theirs. We’ve taken a look at some of the Christmas adverts that have been released for 2019 and have taken social media by storm this festive period.

Video 62

Video Social Media Film Brand 62

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Google – Year in Search 2020. Sainsbury’s Christmas Ad – 1914.

Video 62

Video Sports Film Employee 62

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. Here are some of the videos we have delivered over the last twelve months: Goldsmiths – The Gift of Giving Video.

Case Study 48

Case Study Video Study Film 48

Cision

MARCH 31, 2016

With so much content saturating the marketplace today, how can brands stand out? Now think about a brand like Apple. As of right now, in terms of market capitalization, Apple is literally the largest company in the entire world. How has content marketing changed over the years? We’re numb to it.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Do you want to plan content around key product launches you see coming in the future, or seasonal events?

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Do you want to plan content around key product launches you see coming in the future, or seasonal events?

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Do you want to plan content around key product launches you see coming in the future, or seasonal events?

YouTube 60

YouTube Brand Branding Analytics 60

ReimaginePR

APRIL 30, 2016

So he built it, and sure enough…well, I won’t spoil the film if you haven’t seen Field of Dreams , but suffice it to say, people came. Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. You need a Content Marketing Plan.

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Cision

NOVEMBER 6, 2015

Want to become an innovator on social media? Vimeo was designed as a film platform and promotes itself most aggressively to professional and amateur filmmakers. Fewer than half say that they’d like to see more celebrity video (45 percent), other users (40 percent) or from brands (37 percent).

Video 120

Video Trends YouTube Television 120

MaccaPR

DECEMBER 1, 2015

And why should your marketing department strive to be open to talent that’s from Mali as well as Minnetonka, from Ecuador as well as Edina? A client-side marketer told me they were running a focus group for a juice snack brand, something like SunnyD.

Marketing 48

Marketing Advertising Advertising Agency 48

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? Media Bullseye Roundtable, also hosted by Chip Griffin.

Marketing 147

Marketing Content Marketing Social Media Film 147

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. The film is beautiful and excruciating. Not every brand is going to seem cool to Gen Z, but we can all avoid looking like Kayla’s principal. Constant ads.

YouTube 111

YouTube Instagram Ethics Film 111

Cision

MAY 23, 2017

You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

MAY 1, 2019

But beyond the fact that we’re visual beings, you’d be surprised just how many ways you can leverage video to enhance your marketing efforts. They get stuck in your audience’s head, leading to brand awareness. 3) Maximize Your Social Media Opportunities. Take social media as an example.

SEO 74

SEO Video Strategy YouTube 74

Shift Communications

OCTOBER 4, 2017

It often takes decades to build a strong, respected brand. Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film.

Airlines 87

Airlines Financial Film Viral 87

Waxing UnLyrical

DECEMBER 12, 2016

Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. We officially launched in September of 2016 at Content Marketing World.

Film 40

Film Software Measurement Data 40

Prohibition

FEBRUARY 27, 2020

Influencer marketing has taken the world of social media by storm. Almost every brand now has a dedicated section within their marketing strategy for influencers and it’s not surprising why. It was one of those films that I got particularly emotional during, it’s visually beautiful too… a city of stars. ?

Fashion 96

Fashion Instagram Travel Marketing 96

Beyond PR

MAY 12, 2016

An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands. Use calls to action to drive discoverability of owned media. A compelling call to action is a press release must-do if you want to persuade audiences to engage with clients’ owned and social channels.

Agency 40

Agency Real Estate Film Video 40

Stuart Bruce

FEBRUARY 11, 2016

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. in a Google Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

APRIL 11, 2018

“One of the bloggers even asked for an outfit to wear to the event to take pictures and post pictures (of herself),” recalls Erika Montgomery, CEO of Three Girls Media in Yelm, WA. While she doesn’t get into the specifics of the client she was working with, she uses it as an example of how social media is changing PR.

Instagram 74

Instagram Pitching Media Tourism 74