Creative Storytelling as the Soul of B2B Marketing [UML]
Sword and the Script
FEBRUARY 4, 2017
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. The vast majority of B2B content centers on features, functions and benefits. Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. 3) Creativity is the Soul of CMO.
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