Stuart Bruce
SEPTEMBER 23, 2015
Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.
ReimaginePR
APRIL 30, 2016
So he built it, and sure enough…well, I won’t spoil the film if you haven’t seen Field of Dreams , but suffice it to say, people came. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. You need a Content Marketing Plan. He had no plan, really.
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Cision
APRIL 28, 2015
Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply.
Polaris
JANUARY 17, 2015
Not as any kind of marketing tool. In fact, Chipotle is no stranger to interesting branded content. It’s a short film starring an animated scarecrow determined to find an alternative to unsustainable processed food manufactured by a fictional industrial giant called Crow Foods. The film clearly resonated with viewers.
Prohibition
APRIL 15, 2020
Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. Film in landscape. Position yourself carefully.
Sword and the Script
JANUARY 26, 2016
Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.
Sword and the Script
SEPTEMBER 29, 2015
The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.
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