ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video. Agencies are having to think of new, creative ways to use video for selling a product or message. Content will be automated.

Trends 120

Trends Mobile Video Film 120

Solo PR Pro

DECEMBER 17, 2021

promoted the independent feature film, The 12 Lives of Sissy Carlyle , that resulted in 89 articles with a $3.66 It was featured on CNET, among other media outlets, as one of the top 22 films to stream on Amazon Prime. Phyllis Weiss of Weiss Communications, Inc. million average monetary value, according to Muck Rack.

Banking 96

Banking Film Transportation Financial 96

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. It’s a chance to shape a market with insight and influence outcomes with utility. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Shift Communications

DECEMBER 15, 2015

But you can’t film one part of a Vine, save it, and then upload the other parts on a different day once you’ve gotten them. If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. Pro tip: storyboard your vines and establish clear parts to film. Amanda Loewy.

Brand 60

Brand Branding Film YouTube 60

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there.

Video 58

Video Instagram YouTube Creativity 58

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there.

Video 52

Video Instagram YouTube Creativity 52

Prohibition

JULY 16, 2019

Since almost all brands are now doing using video in their content marketing strategies , it’s important that content is unique and stands out and that goes for luxury brands too. We created this film to bring their artistry to life and capture the spirit of Tiffany, where anything is possible.’.

Video 63

Video Fashion Content Marketing Product Launch 63

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Prohibition

DECEMBER 16, 2019

As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest. In principle, video production is the art and service of creating content and producing a finalised video product.

Video 48

Video Film Creativity Small Business 48

Prohibition

OCTOBER 1, 2019

At Prohibition, we love a creative video campaign, and even more so when we’re working with a client to make dreams come true. Get in touch to find out how we could help you create engaging, creative and inspiring video content to increase brand awareness and reach your target audiences.

Film 48

Film Creativity Video Meeting 48

Cision

MARCH 31, 2016

What are you most looking forward to in your new position as media and content director at Blanc & Otus? Blanc & Otus has a diverse portfolio of clients, some of them in markets that I haven’t been exposed to before. As of right now, in terms of market capitalization, Apple is literally the largest company in the entire world.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Prohibition

DECEMBER 16, 2022

This one also pays tribute to a classic Christmas film, Home Alone! At Prohibition, we’ve worked on a range of exciting campaigns where we’ve produced engaging and creative video content for brands across all sectors. It’s incredibly moving, with a very important message (it certainly reduced us to tears!). Aldi – Home Alone.

Video 62

Video Film Social Media Creativity 62

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of ad, PR and marketing managers are African-American? Should we care that barely 4.5 Tell us what inspired John’s interest?

Marketing 48

Marketing Advertising Advertising Agency 48

Cision

SEPTEMBER 4, 2015

While you can (and should) plan your video stream ahead of time, you shouldn’t read from a script when filming. Images: Anthony Quintano , andreavallejos ( Creative Commons ). Want more live streaming tips? Click here for our free white paper! Know what you want to say, but decide the exact words in the moment.

Video 120

Video Film Training Creativity 120

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. In recent years, content has become more readily available thanks to the Internet. Think in excerpt terms.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. In recent years, content has become more readily available thanks to the Internet. Think in excerpt terms.

Film 60

Film Print Creativity Internal 60

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing. Proven to get More Out of Media Relations.

Media Relations 60

Media Relations Media Interviews Pitching 60

Prohibition

AUGUST 15, 2019

Creative and engaging social media content. A further layer to the campaign was to create engaging social media content focused around celebrating the poshnic. Summer recipes at the poshnic influencer event. Luxury decor at the poshnic influencer event.

Social Media 48

Social Media Transportation Film Content Marketing 48

Prohibition

DECEMBER 11, 2019

Playing on arguably one of the most popular films in recent years, The Greatest Showman, Aldi’s Christmas advert sees the return of the much loved Kevin the Carrot. At Prohibition, we’ve worked on a range of exciting campaigns where we’ve produced engaging and creative video content for brands across all sectors.

Video 62

Video Social Media Film Brand 62

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Consider these tips to film more polished video content on the go. Don’t press that record button so fast.

Mobile 73

Mobile Video Interviews Film 73

Cision

NOVEMBER 6, 2015

Are there videos of people using your product in creative or offbeat ways that you can promote? Vimeo was designed as a film platform and promotes itself most aggressively to professional and amateur filmmakers. For example, content that ties into movie openings, upcoming elections or sporting events?

Video 120

Video Trends YouTube Television 120

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1. Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

Cision

DECEMBER 20, 2017

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it. Add a Human Element.

Industry 222

Industry How To Insurance Insurance 222

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Film rankings by different metrics are often quite popular campaign ideas.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

APRIL 16, 2015

Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Want to stand out with your content marketing? Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ). Best Practices Featured Content Marketing' Let them fill the gaps and make the connections.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Waxing UnLyrical

OCTOBER 28, 2015

McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. To get your creative juices flowing, try answering a few writing prompts from “642 Things to Write About,” a collection of fun and playful writing exercises.

Storytelling 40

Storytelling Resources Writing Corporate 40

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. But, as that great marketing communicator Bob Dylan sang, “things have changed.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48