Prohibition

OCTOBER 28, 2019

In today’s world of mindless scrolling, creating quality content that leads to increased interactions and engagements in vital. Be clear on who you want to target. For The Light’s promotional video, our aim was to promote a Zombie themed bar opening for Halloween.

Video 48

Video How To Film Course 48

Sword and the Script

NOVEMBER 6, 2018

Instead, the documentary makes the market – customers and prospective customers – the hero in the film, as it walks the audience through four high profile breaches. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 64

B2B Creativity Film Trade Shows 64

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Solo PR Pro

DECEMBER 17, 2021

promoted the independent feature film, The 12 Lives of Sissy Carlyle , that resulted in 89 articles with a $3.66 It was featured on CNET, among other media outlets, as one of the top 22 films to stream on Amazon Prime. Kami spoke about how to protect yourself from home invasions. Phyllis Weiss of Weiss Communications, Inc.

Banking 96

Banking Film Transportation Financial 96

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Or else your content views will be as low as the crowd sizes at Ray Kinsella’s Iowa baseball field.

Strategy 101

Strategy Pitching Film Advertising 101

Cision

APRIL 21, 2015

It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register now!

Video 120

Video Brand Branding Trends 120

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Video content creation is a powerful way to connect, engage and inspire audiences. Why wouldn’t they? Want to go beyond video?

Video 120

Video YouTube Content Marketing Film 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Now the use of social or digital influencers far outstrips promotional deals with more “traditional” TV or film celebrities. Back in the day, we rented a TV entertainer or book author for a product launch.

SEO 204

SEO Analytics Measurement B2B 204

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Yes, it’s that time of year again. Crises happen.

Film 80

Film Social Media Storytelling Writing 80

Prohibition

JULY 16, 2019

Since almost all brands are now doing using video in their content marketing strategies , it’s important that content is unique and stands out and that goes for luxury brands too. We created this film to bring their artistry to life and capture the spirit of Tiffany, where anything is possible.’.

Video 63

Video Fashion Content Marketing Product Launch 63

Prohibition

DECEMBER 16, 2019

In principle, video production is the art and service of creating content and producing a finalised video product. For feature films, pre-production is much more specific and only begins when other milestones have been met, such as budget forecasting, location scouting and wardrobe preparation. Video Production Checklist.

Video 48

Video Film Creativity Small Business 48

Shift Communications

DECEMBER 15, 2015

But you can’t film one part of a Vine, save it, and then upload the other parts on a different day once you’ve gotten them. If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. Pro tip: storyboard your vines and establish clear parts to film. What are your goals?

Brand 60

Brand Branding Film YouTube 60

Prohibition

FEBRUARY 10, 2020

Is it ‘how to’ content that can teach viewers something useful or perhaps its intention is to entertain and/or incite a certain emotion. Think about the ‘why’ as well as the ‘how’ to ensure the objective of shareability is weaved throughout each strategic stage. Use audience insights for video content inspiration .

Video 62

Video YouTube Social Media Storytelling 62

Prohibition

AUGUST 15, 2019

Creative and engaging social media content. A further layer to the campaign was to create engaging social media content focused around celebrating the poshnic. Yorkshire based influencers sampling Cartwright & Butler recipes and products. Securing coverage in key media outlets.

Social Media 48

Social Media Transportation Film Content Marketing 48

Critical Mention

MARCH 16, 2020

He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him. Chef and Restaurateur Jamie Oliver captivates his followers with mouthwatering recipes and ‘How To’ videos on social media. Ariana Grande. Jamie Oliver. Oliver has 7.7 million Twitter followers.

Brand 87

Brand Branding Instagram YouTube 87

Cision

NOVEMBER 6, 2015

Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Lifestyle and entertainment specialists make up the top 10 creators of video content. .

Video 120

Video Trends YouTube Television 120

Waxing UnLyrical

NOVEMBER 4, 2015

You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords. Using our smartphones to capture ideas in images and learning how to fine tune and edit them so they don’t look like an after thought. He challenged all of us to get better at photography.

Mobile 40

Mobile Film Media Training Video 40

MaccaPR

JUNE 21, 2017

Man Repeller, a comedic sartorial website aimed at style-oriented millennials, offers articles that range from fashion ( “My Never-Ending Quest for the Perfect Boiler Suit” ) and pop-culture commentary ( “Has Beyoncé Already Given Birth?” ) to career advice and ‘how-to’ guides ( “How to Stay Friends With Your Friends Who Have Kids” ).

Video 54

Video Brand Branding Fashion 54

Cision

DECEMBER 20, 2017

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Marketwired

APRIL 6, 2016

If you’re looking just to blog or put out long-form content you plan to share on Twitter, Curator is not for you. Curator is a means to take events (like Fashion Week, sporting events, film festivals, conferences, etc.) You should try Medium, which is for that specific purpose. and hyper-focus them through a curator’s lens.

How To 100

How To Sports Twitter Film 100

MaccaPR

DECEMBER 1, 2015

It’s fascinating to me that careers in advertising and PR - depicted on TV shows and in Hollywood films - are still so elusive to lower-income communities of color. What’s the biggest obstacle in making agencies and marketing departments welcoming to minority talent? Good question.

Marketing 48

Marketing Advertising Advertising Agency 48

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

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Marketing Content Marketing Social Media Film 147

PRSay

JANUARY 24, 2022

Learn how to receive wider recognition for your impactful work here. It happens in every industry, from film to food. The two primary categories that we would judge were content marketing for nonprofits and multicultural public relations. The early deadline is Feb.

Nonprofit 94

Nonprofit Film Energy Analysis 94

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Film rankings by different metrics are often quite popular campaign ideas.

Digital PR 161

Digital PR Tools Pitching Film 161

Stuart Bruce

FEBRUARY 11, 2016

It arrives in a cardboard sleeve (that confusingly looks like it’s part of the kit) and takes less than a minute to assemble (and another three minutes to find and watch the video telling you how to do it!) This is VR as just another step in improving ‘content marketing’ to tell better stories.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Cision

APRIL 16, 2015

Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Want to stand out with your content marketing? Best Practices Featured Content Marketing' Let them fill the gaps and make the connections. Your job is to guide the audience, not clobber them with your message.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Buzzstream

MAY 1, 2019

So it’s no surprise that the search engine has taken note of video being among the most effective content types to reach and engage your audience. A simple Google search on ‘how to fix your car’ requires you to scroll past three videos to get to any type of written content. It doesn’t happen by accident.

SEO 74

SEO Video Strategy YouTube 74

Waxing UnLyrical

DECEMBER 12, 2016

Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. We officially launched in September of 2016 at Content Marketing World.

Film 40

Film Software Measurement Data 40

Beyond PR

MAY 12, 2016

Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Read How to Harness the Power of Quotes in Your Press Release for more ways you can feature quotes. Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

Prohibition

FEBRUARY 27, 2020

Lauren is the queen of décor and instantly knows how to set the perfect scene – her photos provide the ultimate night in goals! It was one of those films that I got particularly emotional during, it’s visually beautiful too… a city of stars. ? Maria J (mariajblogs). View this post on Instagram.

Fashion 96

Fashion Instagram Travel Marketing 96

Beyond PR

APRIL 11, 2018

You can also add augmented reality special effects (like filming yourself with dog ears, for example, or wearing a pair of virtual sunglasses), along with emojis and, more recently, animated GIFs. I think there’s definitely a blending of how we go about doing any kind of promotion these days.”. How to Create Instagram Worthy Events.

Instagram 74

Instagram Pitching Media Tourism 74

Cision

JULY 14, 2015

The campaign became so well liked by media executives, that it led to parodies in Sesame Street , ICarly , and the 2011 film Puss in Boots , expanding the brand to audiences far beyond its target market and earning media placements that otherwise would have cost millions. Want to learn how to stand out with your content marketing?

Advertising 120

Advertising Advertising Content Marketing Case Study 120