Communications Conversations

FEBRUARY 2, 2018

I wrote about this fabulous piece of content marketing yesterday. Probably the best social media tactic I’ve seen this week. How does a bank activate its brand during the biggest sporting week of the year? Best Buy — Facebook Live with the Minnesota Vikings’ Stefon Diggs. Well written.

Digg 60

Digg Social Media Banking Sports 60

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Content is fire.

Communications 158

Communications Radio Sports Social Media 158

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Purina issued a statement after its investigation found no issues.

Ethics 98

Ethics Crisis Transportation Airlines 98

Bad Pitch Blog

APRIL 19, 2012

Social/Curation: Social media is driving sharing and simultaneously creating/enabling curation. Sometimes questionable content is simply self-identifying. Passionate consumers seemingly find sport in revealing less than authentic claims. What we once called custom publishing is now called content marketing.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Critical Mention

FEBRUARY 18, 2021

In the series, there’s a big focus on the Britney supporters who are advocating for the termination of her conservatorship in the streets and on social media, using the slogan, “Free Britney.” Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Media 113

Media Comparison Radio Sports 113

Critical Mention

AUGUST 22, 2019

Video content does just that by drawing people in and locking their attention for a brief period of time. Social Media Friendly. It’s no surprise that social media is a powerhouse in relation to getting a lot of eyes on your content. Priscilla Osorio is the marketing coordinator for Critical Mention.

Video 95

Video SEO Engineering Radio 95

Critical Mention

SEPTEMBER 27, 2019

Another way to strategically promote your brand is to boost your social media posts with ad spend. Also, consider using a media monitoring tool to understand where your brand is getting the most attention and then target those channels. Yes, social media and digital interactions are at an all-time high.

Brand 100

Brand Branding Advertising Advertising 100

Critical Mention

SEPTEMBER 24, 2019

Audience identification is a must for successful marketing. Define your ideal buyer and then see who’s engaging with your organization and how they are interacting with your ads, social media and website content. Produce Content Marketing. Another powerful marketing tool is content creation.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

DECEMBER 20, 2019

Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. Step 3 – Draw on Positive Media Coverage. Until next time! Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

How To 103

How To Brand Branding Media 103

Critical Mention

AUGUST 20, 2020

The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. The Definitive Book of Body Language. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

MARCH 16, 2020

The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. Chef and Restaurateur Jamie Oliver captivates his followers with mouthwatering recipes and ‘How To’ videos on social media. Delevingne’s 9.9 Jamie Oliver. Oliver has 7.7 million Instagram followers and 6.6

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

The Proactive Report

MAY 10, 2016

The beauty of Instagram is the appeal of visual content. Sports companies, as well as gadgets and tech, have carved successful niches. Hashtags are a way for folks to search within Social Media platforms like Twitter and Instagram. Even Facebook now has a # feature. Artists and interior design businesses do well.

Small Business 100

Small Business Instagram Banking Fashion 100

Cision

AUGUST 16, 2016

Through working in television, I have become a strong writer, learned the story angles that capture an audience, learned how to shoot and edit video, and understand the value of social media. Journalism has also influenced my career in terms of the contacts I developed while working in news media. How can brands keep up?

Television 120

Television Pitching Journalism Interviews 120

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

JULY 2, 2020

Team integration allows more ideas to flow through the content creation funnel. Marketers can utilize customer information given to PR pros such as testimonials and client feedback to use for social media posts. However, sharing this information with marketers can be very useful. Elevate your Pitch Game.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

NOVEMBER 13, 2019

Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Consider real-time social media monitoring so you can be at ease knowing you’ll get alerts of any of your organization’s mentions. Much of today’s communication happens on social media. Until next time!

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Until next time! Critical Mention.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

OCTOBER 11, 2019

Plus, sharing positive earned media can particularly help display a timeline of how long your organization has been successfully satisfying its customers. Earned Mentions on Social Media Increase Brand Popularity. Invest in sharing your earned social media mentions across multiple channels to broaden your reach.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

SEPTEMBER 13, 2019

Keep in mind, it’s very important to track earned media KPIs as well. Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage. SEO plays a big part in today’s digital media marketing.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

OCTOBER 16, 2019

Using a media monitoring platform to track earned media provides golden opportunities to express your business value without having to put all of the work in, because the platform does the work for you. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Media 80

Media Analysis Radio Sports 80

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. In that case, get started and generate conversations and brand credibility by enhancing your media strategies in 2020.

Viral 70

Viral Radio Media Sports 70

Cision

NOVEMBER 6, 2015

Want to become an innovator on social media? Facebook is the only platform where news producers (NowThis News, AJ+, part of Al Jazeera, and the Huffington Post) are among the top 10 content providers. For example, content that ties into movie openings, upcoming elections or sporting events?

Video 120

Video Trends YouTube Television 120

Cision

SEPTEMBER 26, 2016

I infamously submitted a post with “you’re” substituted for “your” after dictating the post to WordPress – which I normally only do when posting to Facebook or when leaving comments on sports message boards. Email subscribers are high-barrier-to-entry contacts that you’ve migrated from social media or have otherwise incentivized.

Tools 120

Tools How To SEO Writing 120

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. Brands as media – silly marketer.

Brand 52

Brand Branding Media Local 52

PR 20/20

MAY 8, 2019

But, the great irony of marketing automation is that it’s largely still manual. The event features 40+ sessions designed to help marketing leaders understand, pilot and scale AI. PR 20/20 created MAICON and is the marketing engine behind it. Ideas are organized by marketing category (e.g. See the full agenda.).

Agency 84

Agency Enterprise Technology Analytics 84

Flatiron Communications

MAY 20, 2015

Facebook’s “instant articles” _. Q6) What’s the difference between sponsored content and native advertising? Q7) What are Periscope and Meerkat and what recent high profile sporting event offered a glimpse of their potential greatness and likely challenges? Q9) Which of these does Facebook not own? .

Journalism 28

Journalism Radio Report Advertising 28

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking visuals. To effectively capture this kind of content (i.e.

Video 62

Video Sports Brand Branding 62

Cision

DECEMBER 20, 2017

Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content. Flo has even become a bit of a celebrity with almost five million likes on Facebook. For these reasons, visually-appealing content performs well online. Provide Useful Information.

Industry 222

Industry How To Insurance Insurance 222

Critical Mention

APRIL 24, 2020

First, you have to decide where the content will be published. This can either be a website, blog or any of today’s top social media platforms. Make your content identifiable by sticking to one or two font types for all your content. Leave white space in your content. Evoke Visual Clarity. Until next time!

Infographics 103

Infographics Radio Instagram Sports 103

ZudePR

JUNE 6, 2016

She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

Critical Mention

AUGUST 29, 2019

A great way to succeed in network building is to make connections through social media channels like Facebook, Twitter or LinkedIn. A social media monitoring tool can help you track mentions about your company and make it easier to engage with industry influencers from time to time. Keep it Fun. Until next time!

Company 81

Company Brand Branding B2C 81

Critical Mention

SEPTEMBER 10, 2019

Social media plays a big role in improving your online reputation. You can use a social media monitoring tool to keep track of who’s talking about your organization so you can respond and show them and other prospective clients that you’re serious about your business and spreading its message. Until next time!

Reputation 60

Reputation Case Study Mobile eBook 60

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68