Onclusive

DECEMBER 6, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.” Dates: TBA.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. With this explosion of content and demand for measurement, PR responsibilities are growing exponentially. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Read on to see how Cathy navigates the digital landscape to cultivate change at CMI. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

PR 20/20

JULY 6, 2020

HubSpot Marketing Software : At a high level, you can use Marketing Hub to host and optimize traffic to your website, nurture your contacts through tailored web and email content channels, and manage personalized relationships at scale using segmentation and automation tools.

Training 72

Training How To Course Software 72

Waxing UnLyrical

JULY 11, 2019

Here’s how to do it: 1. These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. or @EcomPlatformsio for even more news and views on marketing as an ecommerce brand. Want to make your brand memorable? Put out visuals that reflect its nature.

Company 84

Company Brand Branding How To 84

Contently - Strategy

APRIL 3, 2019

Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. That’s what’s at risk when marketing and sales teams fail to work together. Even though they share common goals, they don’t always communicate, which leads to content chaos, wasted resources, and lackluster results. Ask a Content Strategist.

Enterprise 71

Enterprise Content Marketing B2C Data 71

Cision

MARCH 17, 2016

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. Register for the March 23 webinar today!

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. According to Curata, only 42 percent of companies have hired a designated content strategist executive. Ashley, Director of Content at Barokas Communications.

How To 60

How To Marketing Resources Journalism 60

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. So, why do so many companies—from startups to enterprises—skimp on it? Companies aren’t sure how to perform research, so they skip it altogether. It comes down to three reasons: Fear. Lack of buy-in. Lack of resources.

B2B 94

B2B Company Survey Enterprise 94

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. The API conducted a project of content tagging by topic with 55 news publishers. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. The API conducted a project of content tagging by topic with 55 news publishers. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

PR 20/20

OCTOBER 11, 2018

CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Acrolinx is an AI-powered platform for enterprise content governance that uses a unique linguistic analytics engine to “read” all your content and provide immediate guidance to improve it. Production.

Tools 71

Tools Marketing Enterprise Software 71

Cision

FEBRUARY 25, 2016

Today’s constant flow of content is creating a problem for Fortune 500 companies. Yet, only 37 percent of marketers say they have a documented content marketing strategy. If you have multiple teams creating content with no direction, you’ll also have multiple voices speaking to your audience.

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

Cision

JANUARY 2, 2018

But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

NOVEMBER 10, 2015

Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy. This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Learn how to leverage influencers to increase your reach.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Flack's Revenge

NOVEMBER 29, 2017

But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ). How did you get the idea to use videos to promote Stone Temple?

Video 153

Video B2B Film Marketing 153

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. Part 3: The Franklin. Part 4: The Lilypad. Part 5: The Wheel. Part 7: The Picture.

Blogging 60

Blogging Enterprise System Media 60

PR 20/20

JUNE 13, 2017

Related Read: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Many of the rising AI tech companies have significant venture capital funding, but limited market success to prove the products work and that their business models are scalable. These technologies are at varying levels of maturity.

Marketing 51

Marketing Technology Content Marketing Conference 51

PR 20/20

MAY 8, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Content Marketing. Social Media Management/Marketing.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

NOVEMBER 6, 2018

Much of the marketing follows suit, and in some cases amounts to little more than fearmongering – using the same statistics every other vendor is also citing. Cybereason recognized that the professionals doing the work of protecting organizations and defending the enterprise simply don’t get enough credit. execute them? Talk to Us !

B2B 64

B2B Creativity Film Trade Shows 64

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. . Traditional marketing functions are no longer set up to win.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Sword and the Script

MAY 13, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) How to choose influencers. That’s according to Aaron Brooks , in a contributed article for The Drum , titled Think big, go small: why influencer marketing isn’t about reach. 3) Measuring an influencer marketing program. Give our services a try.

Strategy 75

Strategy Marketing Measurement B2B 75

Sword and the Script

JUNE 23, 2015

Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). How to Energize the Enterprise for Content Marketing.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

ISEBOX

JANUARY 5, 2016

Now with Social Media, the pharmaceutical communications environment has experienced a cosmic shift, allowing enterprises and their audiences to communicate directly. Jeffords specializes in content marketing and communications, with a focus on the solutions that help PR professionals create, distribute and promote their stories.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70

ISEBOX

JANUARY 5, 2016

Now with Social Media, the pharmaceutical communications environment has experienced a cosmic shift, allowing enterprises and their audiences to communicate directly. Jeffords specializes in content marketing and communications, with a focus on the solutions that help PR professionals create, distribute and promote their stories.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Why give a man a fish when you can teach him to how to benefit from your B2B software, right?

B2B 57

B2B Content Marketing Trends Marketing 57

wiredPRworks

APRIL 27, 2020

“ Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing is the thought that every problem can be solved by telling a better story. Marketers have an addiction to storytelling. Marketers have gotten into the habit of using storytelling to solve every problem.

Marketing 52

Marketing Storytelling Content Marketing Examples 52

wiredPRworks

APRIL 27, 2020

“ Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing is the thought that every problem can be solved by telling a better story. Marketers have an addiction to storytelling. Marketers have gotten into the habit of using storytelling to solve every problem.

Storytelling 52

Storytelling Brand Branding Marketing 52

Sword and the Script

JUNE 30, 2020

Marketing is more inclined to use its headcount to fill other marketing roles, and so the communicator gets stretched thin trying to support everything: marcom, media relations, content marketing, analyst relations, investor relations, social media, event marketing, HR marketing , channel marketing, and internal communications.

Report 116

Report Publicity Survey B2B 116

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. I see the ability to screen the huckster influencer as perhaps the greatest impact on communicators.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

FEBRUARY 14, 2017

At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. The first measure came from a business with a marketing automation system implemented. There are few tactics in B2B marketing that lead to such direct effects.

B2B 67

B2B Measurement Blogging Community 67

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. Harold Burson.

Enterprise 44

Enterprise Financial Journalism Report 44

Cision

OCTOBER 19, 2017

Typically a voice search involves a question, like ‘what are best earned media analytics tools for an enterprise business?’ Research the questions that people are asking and how they are ending up on your site. Share your keyword library with any department or team member who creates content or messaging for your brand.

Brand 208

Brand Branding How To SEO 208