Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. According to Curata, only 42 percent of companies have hired a designated content strategist executive. Ashley, Director of Content at Barokas Communications.

How To 60

How To Marketing Resources Journalism 60

The Proactive Report

FEBRUARY 22, 2016

“News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. The API conducted a project of content tagging by topic with 55 news publishers. Here are some of the key findings: Major Enterprise Stories. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

“News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. The API conducted a project of content tagging by topic with 55 news publishers. Here are some of the key findings: Major Enterprise Stories. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

PR 20/20

OCTOBER 11, 2018

CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Acrolinx is an AI-powered platform for enterprise content governance that uses a unique linguistic analytics engine to “read” all your content and provide immediate guidance to improve it.

Tools 71

Tools Marketing Enterprise Software 71

Flack's Revenge

NOVEMBER 29, 2017

But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ). How did you get the idea to use videos to promote Stone Temple?

Video 153

Video B2B Film Marketing 153

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Part 10: How To Get Blogging Ideas. Write of user satisfaction, happiness that a particularly troublesome woe was gone. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

PR 20/20

JUNE 13, 2017

Related Read: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Many of the rising AI tech companies have significant venture capital funding, but limited market success to prove the products work and that their business models are scalable. Discover content ideas. Write content.

Marketing 51

Marketing Technology Content Marketing Conference 51

PR 20/20

MAY 8, 2019

But, the great irony of marketing automation is that it’s largely still manual. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. For publicly traded companies, they’re likely even required. 7,500/month. 90,000/year.

Agency 84

Agency Enterprise Technology Analytics 84

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Sword and the Script

MAY 13, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) How to choose influencers. That’s according to Aaron Brooks , in a contributed article for The Drum , titled Think big, go small: why influencer marketing isn’t about reach. Examining Influencer Marketing . Also see: Influence or Popularity?

Strategy 76

Strategy Marketing Measurement B2B 76

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Why give a man a fish when you can teach him to how to benefit from your B2B software, right?

B2B 85

B2B Content Marketing Trends Marketing 85

Cision

JULY 13, 2015

” Further substantiating Petrelli’s points, Forbes columnist Melanie Lindler writes that the majority of people have some social anxiety. ” Erin Greenawald writes in the Daily Muse that controlling your environment is a common and effective way for people to network within their comfort zone. Assert yourself.

Writing 120

Writing Social Media Community Course 120

Sword and the Script

JUNE 23, 2015

Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). How to Energize the Enterprise for Content Marketing.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. At Cision, our marketing team is all about working smarter. Research the questions that people are asking and how they are ending up on your site.

Brand 208

Brand Branding How To SEO 208

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. David Berkowitz , Founder, Serial Marketers. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Contently - Strategy

OCTOBER 15, 2020

Why give a man to fish when you can teach him to how to benefit from your B2B software, right? For marketers wondering how to build awareness and even drive leads, this is one easy way to get people interested in your company. Tools like Typeform, Calconic, and Qzzr offer free trials and have plans for about $30 per month.

B2B 145

B2B Trends Video Course 145

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Cison has not named a replacement at the time of this writing. Image credit: Unsplash.

Software 85

Software Case Study Pitching Technology 85

Rock the Status Quo

FEBRUARY 9, 2015

” “We don’t know how to manage or monitor it!” Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise.

Corporate 100

Corporate Leadership Brand Branding 100

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. If you are completely focused on using content marketing alone to build trust, you are missing a significant component: branding.

Agency 100

Agency Survey Customer Service Engineering 100

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MARCH 15, 2016

This uptick in multimedia usage requires marketers to evolve their visual storytelling. Work with a designer before you even begin writing to determine what graphics, photos and video your target audience is most likely to act on. And don’t focus solely on form; function is equally – if not more — important.

Marketing 40

Marketing Storytelling Fashion Technology 40

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Below is a landing page for a Ready North webinar that covered the basics of creating a full-funnel marketing approach for users with an established ERP (enterprise resource planning) system.

Examples 52

Examples eBook Infographics Analytics 52

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. Get specific.

Creativity 132

Creativity Enterprise Tools Training 132