Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch.

Communications 124

Communications Crisis Internal International 124

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. To determine which marketing assets could become useful for the PR plan, see this earlier post on how PR and content marketing work together. Define and prioritize your audiences.

Writing 136

Writing How To Pitching Privacy 136

Cision

NOVEMBER 2, 2015

I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Image: TopRank Online Marketing ( Creative Commons ).

B2B 120

B2B Marketing Content Marketing Technology 120

Cision

AUGUST 5, 2015

One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Bonus Tip: Once you’re published on one well-respected blog, use that sample when you pitch bigger blogs. Really Spend Time Writing.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills?

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

JANUARY 2, 2018

In the past, I’d use my work email to complete the registration forms – trading my contact information for content. Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it. Can your agency bring big ideas and execute?

eBook 73

eBook Exercises Employee SEO 73

Sword and the Script

SEPTEMBER 8, 2020

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. If you want to change corporate culture, focus your efforts on executives, customers and employees. Content marketing and media relations need each other.

Survey 96

Survey Industry Leadership Study 96

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Marketwired

FEBRUARY 11, 2016

How to think about PR in 3 steps: STEP 1: Stop thinking about pitching a publication, start thinking about pitching a channel. STEP 2: Stop thinking about a pitch or press release, start thinking about the best format to communicate with your audience, customer, employees, etc. Tell us @AirPR.

Conference 100

Conference Big Data Pitching Employee 100

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 91

Community How To Marketing Data 91

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. What are the objectives?

Video 120

Video Film Content Marketing Strategy 120

The Proactive Report

OCTOBER 12, 2015

Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business.

SEO 100

SEO Google Pinterest LinkedIn 100

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. You can also write a press release about rebranding, new products/services, or onboarding a new employee. Develop Your Pitch.

Writing 82

Writing How To Media Guidelines 82

Presspage

AUGUST 7, 2018

It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Presspage

APRIL 12, 2018

Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. Jeff : “Bet on the ones that create content robot reporters will eat, then re-publish.”

Company 111

Company Media Journalism Report 111

PR in High Definition

JUNE 25, 2020

The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed. After all, people don’t want to be marketed to at the moment, right?

Exercises 71

Exercises Employee Social Media Communications 71

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Way back in 2011, some employees at HubSpot had an idea.

B2B 85

B2B Content Marketing Trends Marketing 85

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy.

Consumer 83

Consumer B2C Viral Fashion 83

Prohibition

NOVEMBER 10, 2021

Unlike other video promotions, Dollar Beard Club don’t use a wide range of cleverly shot footage or scripted content – instead they project a confident sales pitch through an explainer video which is simple and effective in describing their product and hooking their target audience of young men. Starbucks – A Year of Good.

Video 62

Video Sports Film Employee 62

PR in High Definition

JUNE 25, 2020

The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed. After all, people don’t want to be marketed to at the moment, right?

Exercises 62

Exercises Employee Social Media Communications 62

Landis PR

FEBRUARY 28, 2022

The blog: Blogs allow for a more personal writing style than press releases and enable subject matter experts, or new employees like me, to discuss topics that may be newsworthy – but won’t warrant a news story on their own. A warning: don’t start a blog if you can’t generate content regularly.

Web 59

Web SEO Case Study Writing 59

Burrelles Fresh Ideas

OCTOBER 24, 2023

The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates. To connect with Katie, you can follow her on Twitter. Image Source: Pixabay The post Customer-Centric PR Strategies for Using the Voice of the Customer first appeared on Burrelles.

Strategy 96

Strategy Ethics Social Media Data 96

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Flip the content format and innovate your campaign Content marketing experts Velocity have done it again.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

PR in High Definition

JULY 24, 2019

Reputations are largely built by the experiences and interactions we hear from others — customers, partners, media, investors, employees, candidates… even through trusted ‘robots’ fuelled by the sentiment of others, like Google search, Alexa and Siri! You must research what people think about you, you must ask. Think ‘more than media’.

Reputation 48

Reputation Measurement Media Relations Agency 48

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. As a content marketer, the knowledge I bring to the table is what my clients want from me. In February, I landed a job as the Head Writer at The Greensheet.

Writing 88

Writing Google Pitching Small Business 88

Landis PR

MARCH 14, 2022

This platform is primarily utilized for recruiting potential employees and generating business leads. Create a Recognizable Brand with Relevant Social Content. Since social media offers an inexpensive way to get in front of a large crowd, new social media platforms quickly become saturated with sales pitches.

Social Media 52

Social Media Consumer Brand Branding 52

Sword and the Script

MARCH 3, 2020

The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The deluge of PR pitches.

Survey 178

Survey Marketing B2B Study 178

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write media pitches about a firm and send them onto journalists. Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Beyond PR

JUNE 22, 2016

As the article 5 Steps to Unlocking Successful User-Generated Content shows, the campaign was successful because the hashtag was not only used in social media outreach, but also in blog posts, messaging to employee advocates, and influencer pitches. Social media connects to so much today. It is still a bit of trial by fire.”.

How To 76

How To Marketing Instagram Social Media 76