Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. Measuring ROI is hard.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

OCTOBER 1, 2016

There are 45 pages in the PDF version of the 2017 Benchmarks, Budgets, and Trends—North America report this year. If only have time to look at one chart, then download a copy, and turn to page 4. Page 4 shows us why these B2B content marketers are successful. 88% measure content marketing ROI. Not support.

Content Marketing 60

Content Marketing Marketing B2B Survey 60

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. Consider sending something that is trending, especially if you notice that it’s something a journalist covers often.

Report 206

Report Media Pitching Trends 206

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. You can discover popular sounds and themes on sites like TikTok Trends and should follow in the footsteps of influencers who publish engaging content. Download our free Product Launch tip sheet.

Social Media 78

Social Media Strategy Media Reputation 78

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. (By So, how does that happen?

Agency 93

Agency Trends Marketing Survey 93

Beyond PR

MARCH 18, 2016

“We are constantly developing new items to make sure we offer products that align with current merchandising trends, while preserving our traditional items that our fans have used to fill Easter baskets for many years.” will help audiences immediately identify your brand every time they encounter your content.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Critical Mention

JUNE 4, 2019

Despite these facts, video marketing is frequently an afterthought, but we believe its value should be at the forefront of your content marketing plan. In the past couple of years, a multitude of video marketing programs have popped up in the market. In 2018, TikTok became the most downloaded app in the U.S.

Video 60

Video Marketing YouTube Infographics 60

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. As Alexa and I talked, I was reminded of my own struggles with project prioritization and communicating the value of content. Focus groups, surveys, and ethnographic research are all common tactics for marketers. The answer: Together.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Almost half (48%) felt that their content was not creating any customer engagement. Almost half (48%) felt that their content was not creating any customer engagement. DOWNLOAD THE POSTER. Two recent studies show that brand engagement is the No.

Tools 100

Tools Strategy Content Marketing Measurement 100

Sword and the Script

JUNE 9, 2020

That’s what content marketing is all about. Too many confuse content marketing with marketing content. Content marketing means, running your blog, or whatever you choose as your platform like a publication. Why not put some of that effort into building your own audience?

Media Relations 111

Media Relations Media Survey Pitching 111

Prohibition

MARCH 27, 2020

At Prohibition, we pride ourselves on being at the forefront of trends that allow our clients to stand out as industry leaders. Podcasts have recently grabbed people’s attention and become an innovative way to share engaging content. This is why the trend of podcasts is growing.

Leadership 62

Leadership Exercises Trends YouTube 62

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. Media relations only gets harder.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Cision

NOVEMBER 10, 2016

When Bieber and his team used text analysis, they found many common themes and recurring trends. This helped them to act quickly and create content that effectively addressed customer pain points. This ability can be acquired with the help of big data tools and the knowledge of content, user behavior and marketing trends.

Data 292

Data Big Data Strategy How To 292

Cision

NOVEMBER 22, 2016

You’ve got to hand it to digital marketing: it keeps us on our toes. It’s like living at a nightclub: trends come and go, and you can dance to whatever beat you want. Our Customers Market for Us. Thank goodness the days of push marketing are behind us. Then some amazing new platform hits the scene. It’s Getting Easier.

Marketing 120

Marketing Analytics Television Tools 120

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. How important are influencers to your content marketing strategy?

Survey 90

Survey Marketing Content Marketing Measurement 90

The Resolution Blog

NOVEMBER 25, 2015

This trends tool will help build out your campaign content & influencer insight in seconds. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Download #prStack now. What is Inbound & why should PR pros care?

eBook 120

eBook Google Tools Analytics 120

Prohibition

FEBRUARY 2, 2023

This pop-up would appear on all of your externally downloaded apps that aren’t native to an Apple device. You may have seen this yourself if you are an Apple user, this happened after you had downloaded the update or when you download a new app. Before the IoS 14.5 Get in contact today to find out how we could help you.

Social Media 62

Social Media Media Advertising Advertising 62

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. This tool analyzes data across various platforms to spot these growing trends and allows you to ideate content around these trending topics.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. This tool analyzes data across various platforms to spot these growing trends and allows you to ideate content around these trending topics.

Tools 71

Tools Blogging Pitching Google 71

PR 20/20

FEBRUARY 7, 2023

Some example ebook topics for a staffing agency may include: How To Create a Show-Stopping Resume The Ultimate Guide to Applying for Jobs 10 Tips for Nailing Your Job Interview >> Related Resource: Download our free ebook to use as an example, 15 Proven Marketing Strategies for Manufacturers To Win New Customers.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Cision

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Implement viral marketing tactics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. This tool analyzes data across various platforms to spot these growing trends and allows you to ideate content around these trending topics.

Tools 62

Tools Blogging Pitching Google 62

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” What role has content marketing played for you at LiveIntent?

Brand 71

Brand Branding Marketing Facebook 71

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

JANUARY 17, 2023

Find out what they do and don't like on your site and how they interact with current content offerings. Most downloaded content pieces. Most shared posts / content pieces. Talk about the art and science of content marketing colliding. New technologies are allowing marketers to operate like scientists.

Strategy 52

Strategy How To Technology B2B 52

Cision

OCTOBER 14, 2016

Look at the marketing campaigns you have that have netted positive results. What trends do you see? Get more tips that will breathe life back into your marketing campaigns by downloading Aligning Strategic Communications with Business Goals.

Marketing 120

Marketing How To Measurement Analytics 120

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Download our free Online Video Success tip sheet. Guest Contributor: Victor Blasco is a digital marketing expert, Co-Founder & CEO of the explainer video company Yum Yum Videos and Yum Yum Digital. Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies.

Video 86

Video Brand Branding Energy 86

Sword and the Script

JANUARY 19, 2021

Podcasts are increasingly part of that trend. Marketing attribution for earned media. If a prospective buyer reads coverage you earned and then downloads a white paper a week later, or even makes a purchase, you’d want to be able to attribute those outcomes with your effort. Podcast monitoring.

Technology 169

Technology Publicity Software Pitching 169

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62