ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs.

Measurement 334

Measurement How To Retail Analysis 334

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. It also means we should try to influence our companies and clients to get ahead of the mobile trend with innovations like a website that’s optimized for voice search, or – importantly – a mobile site that is accessible to those with disabilities.

Mobile 334

Mobile Advertising Advertising Trends 334

Cision

JANUARY 8, 2020

Download our new eBook to find out what our predictions are! What does the new year- and the new decade- hold for PR?

eBook 156

eBook Trends 156

Cision

AUGUST 31, 2016

Uncover more social media trends with Cision’s 2016 Global Social Journalism Study. Download it now for an in-depth look at journalists’ perspectives on social media across the United States, Canada, Finland, Germany, France, Sweden and the United Kingdom, and how their understanding and usage of it has evolved.

Journalism 206

Journalism Trends Social Media Pitching 206

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. The four PR trends for 2017.

Trends 120

Trends Leadership Small Business Analytics 120

Onclusive

DECEMBER 7, 2023

Media mention tracking also helps identify trends and pinpoint areas for improvement. Finding ways to align your content to the current news agenda could be a way of linking your brand (or thought leaders within your organisation) with trending topics. This ultimately feeds back into content creation.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Media mention tracking also helps identify trends and pinpoint areas for improvement. Finding ways to align your content to the current news agenda could be a way of linking your brand (or thought leaders within your organisation) with trending topics. This ultimately feeds back into content creation.

Measurement 195

Measurement Analysis Reputation SEO 195

Prohibition

FEBRUARY 2, 2023

Their latest update now shows trending SEO terms in the search bar when you search for a query: Generally, this update will help to create more topical and relevant TikTok content for users – especially with the addition of trending sounds, the TikTok algorithm and trending hashtags.

Trends 62

Trends SEO Viral Social Media 62

Public Relations Sydney

NOVEMBER 2, 2014

Commenting on current trends in your industry through a survey Conducting a survey is an excellent way to get publicity and present your business as a valuable source of information and enhance your credibility. Click the button below to get an instant download of our media release template! Instant Download! Contact us today.

Media 89

Media eBook Survey Travel 89

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

Training 94

Training Trends Media Survey 94

Cision

OCTOBER 10, 2016

When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter. But typically when we want to know about or analyze trending topics, we want to understand what people are discussing and searching for most frequently. Google Trends. This is a very limited data set.

Trends 120

Trends How To Google Software 120

Onclusive

JANUARY 14, 2020

This has contributed to a growing trend where people around the world are taking trips to connect with their family history. Download this case study to learn how Airbnb and 23andMe used Onclusive to help them: Develop, own and use the “Heritage Travel” theme as a joint platform to drive consumer engagement.

Case Study 284

Case Study Travel Study Consumer 284

5W PR

JANUARY 10, 2020

As specific consumer trends evolve, so does brand messaging. Here are the biggest consumer trends to look for in 2020 and some companies that are leading the charge: Purpose Driven Marketing. For more information on consumer trends, download 5WPR’s 2020 Consumer Culture Report here.

Consumer 78

Consumer Trends Sports Technology 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. They not only increased brand visibility but also reinforced their credibility as the go-to choice for advertisers and marketers seeking insights about advertising trends.

Brand 323

Brand Branding eBook Advertising 323

Onclusive

MAY 24, 2021

After conducting research, ConnectWise knew that the Onclusive media analytics platform was the tool that they wanted as they were looking to track all media coverage of their brand successfully, and to have a resource to look up contact information for authors based on trends of what they had recently written about.

Data 195

Data Case Study Analytics Study 195

The Resolution Blog

OCTOBER 21, 2015

I can prove it to you now with Google Trends. Now we have our example campaign let’s get started: Go to Google and search for ‘Trends’ & click on Google Trends at the top of the results. I went to ‘get search volume data & trends’ and added my brand and campaign name. An example.

Google 120

Google Trends eBook Film 120

Sword and the Script

OCTOBER 1, 2020

You can register to download the full report here: 2021 Creative & Marketing Salary Guide. >>> The full report contains much more detail including all four quartiles and across a broader range of titles. You can also check salary adjustments for your location. >>> Can your agency bring big ideas and execute?

Survey 99

Survey Trends Marketing Creativity 99

Communications Conversations

DECEMBER 18, 2014

In this week’s show, Kevin and I talk 2015 trends. But, they may not be the trends you probably think of when you consider the onslaught of “prediction” posts we see every time this year. App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”. SHOW NOTES – December 18, 2014.

Trends 104

Trends Social Media Analytics Media 104

Melissa Agnes

MARCH 1, 2015

For example, the way in which we navigate online has become customary enough that we can begin to understand behavioral trends. And understand these trends we must, if we want to communicate efficiently and effectively both in and out of a crisis. Download this file (right-click and choose “save as”). Get connected!

Reputation 124

Reputation Trends Crisis Management Mobile 124

Sword and the Script

APRIL 18, 2023

million B2B professionals that downloaded and engaged content on its syndication and leadgen platform. In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. It’s Q2 right now – so take a good look at your downloads.

B2B 144

B2B Study Consumer Report 144

PR for Anyone

SEPTEMBER 30, 2022

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends YouTube 130

Prohibition

MARCH 29, 2021

There’s been a whole lot of new updates and trends to keep marketers on their toes for a little while. Users can only access this feature by downloading the latest version of Instagram. Although last month was the shortest in our yearly calendar – the world of social media has not fallen short!

Social Media 62

Social Media Trends Media Instagram 62

NewsWhip

JANUARY 20, 2023

Here’s what you can expect from NewsWhip: Predictive data and alerts NewsWhip’s predictive alerts are unique in the market, and help users get ahead of any trending story by being able to predict the level of engagement a story is going to receive hours before it actually reaches those numbers. We do it within minutes, others take hours.

Reddit 88

Reddit Viral Web Trends 88

Cision

AUGUST 15, 2017

Check out Google Trends and see what people are talking about online. If you have expertise on a hot topic, pitch that story to the media and mention how it is trending on Google. Go to Twitter and search for trending stories and hashtags. If so, pitch away and mention that it’s trending on Twitter.

Pitching 319

Pitching Television Media Social Media 319

Onclusive

NOVEMBER 10, 2021

You may want to create or download a template to record the information so that as you repeat the process, you can compare and contrast apples to apples over time. AI-driven technology behind the Onclusive platform makes it easy for you to set up your media monitoring, social listening and trend tracking from the get-go.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

AUGUST 30, 2017

For a more in-depth look at PR Attribution, download our free eBook. Once you become an expert in analyzing this new data through PR attribution, your ability to gain valuable insights from previous results will help create goals and anticipate data trends. What PR Attribution brings to the table.

Tools 170

Tools eBook System Data 170

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. Consider sending something that is trending, especially if you notice that it’s something a journalist covers often.

Report 182

Report Media Pitching Trends 182

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. Analyze trends and note how the business conforms to them. In public relations , our job is to spot, shape, and communicate our client’s story. Delve into market research data.

How To 310

How To Transportation Software Employee 310

Sword and the Script

SEPTEMBER 26, 2023

These one-on-one connections are even more important to younger consumers, who prioritize engagement over publishing volume and on-trend content.” The survey asked, “What makes a brand memorable on social media?” Commentary: People want to be acknowledged and brands miss this all the time. I first read about it in Social Media Today.

Survey 124

Survey Social Media Brand Branding 124

PR for Anyone

AUGUST 26, 2021

If you like this, you’d like to learn more about connecting with influencers or building your brand or landing in the media, download our free blueprint at CaptivateandCashin.com/Blueprint. There’s no cost to download it. So, download that. See what you find and let me know what you decide.

How To 234

How To Brand Branding Financial 234

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 92

Agency Trends Marketing Survey 92

Deirdre Breakenridge

DECEMBER 18, 2017

The digital landscape is changing by the hour and it’s difficult to keep up with all the new trends, features, and platforms that exist. Stay on top of the latest trends: It is critical for a digital practitioner to be aware of the latest technologies, features and platforms. Where would you respond?

Case Study 224

Case Study Trends Instagram Social Media 224

Cision

SEPTEMBER 18, 2017

This, of course, mirrors adoption trends among users and underscores that while journalism and social media has historically been propelled by Twitter, the press are using Facebook more and more. Take the time to download and read the entire report it’s fascinating. Wouldn’t you? appeared first on Cision.

Journalism 251

Journalism Social Media Media Study 251

ImPRessions - Crenshaw Communications

MAY 28, 2020

Keep in mind that journalists are looking for “news” – anything that is fresh, different, or evidence of a trend. Most technology companies are interested in driving traffic to their website, as well as downloads for content, and ultimately conversions of prospects to customers. Find newsworthy stories in your business plan.

Strategy 287

Strategy Media Measurement Product Launch 287

Axia PR

OCTOBER 7, 2020

It is important to familiarize yourself with new trends and the tools and technology needed to succeed on social media. For example, WhatsApp has seen a huge increase in downloads due to the COVID-19 pandemic. Currently, the most popular social media platform is Facebook with about 2.45 billion active users.

Social Media 62

Social Media Media Facebook Trends 62

Prohibition

AUGUST 1, 2023

Meta is currently experimenting with creating its own app store Following the current trend of social media platforms trailing completely new tactics, Meta is experimenting with its own in-platform app store to compete with Apple and Google. Get in contact today to find out how we could help you.

Advertising 62

Advertising Advertising Print YouTube 62