Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Maybe that person just wanted the content and there’s no chance he or she will ever make a purchase. More, More and Still More. Sale interest.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver.

Case Study 131

Case Study Study Brand Branding 131

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 145

How To Content Marketing Banking Advertising 145

Sword and the Script

JULY 25, 2023

Improve “knowledge and use of marketing technologies.” Have “stronger accountability for marketing results and ROI.” In the process, marketing will earn the trust and confidence they need to invest in necessary activities that don’t show in a spreadsheet. Have “a better understanding of commercial goals and objectives.”

B2B 96

B2B Brand Branding Marketing 96

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Chel Wolverton.

Marketing 144

Marketing Advertising Advertising Small Business 144

Cision

JULY 25, 2017

Learn how HARO can boost your brand’s story, download our tip sheet: HARO Best Practices for Journalists, Bloggers and Brand Communicators. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. Find out what they do and don't like on your site and how they interact with current content offerings. Most downloaded content pieces. Most shared posts / content pieces. Is your marketing plan ready?

Strategy 52

Strategy How To Technology B2B 52

Cision

AUGUST 29, 2015

Downloads & Listeners. Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Use downloads as a benchmarking tool, but remember that the total number of monthly downloads is dependent on how often you publish episodes and attract new subscribers.

Measurement 120

Measurement Airlines Advertising Advertising 120

Sword and the Script

FEBRUARY 15, 2020

Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. 3) How marketing is organizing to tackle goals and challenges. Talk to Us

Study 78

Study Marketing Brand Branding 78

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear.

Case Study 100

Case Study B2B Study Marketing 100

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us !

eBook 73

eBook Exercises Employee SEO 73

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content. Among her top favorites is “not-com” domain extensions. Yep, hundreds.

Trends 120

Trends Leadership Small Business Analytics 120

The Resolution Blog

NOVEMBER 25, 2015

20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Download #prStack now. Technology investment + human capital = The virtuous PR circle. We’ve kicked off a new video series explaining just that. Free-range Friday.

eBook 120

eBook Google Tools Analytics 120

The Resolution Blog

OCTOBER 4, 2019

It’s essentially an ad technology that allows brands to promote their earned media by paying for it. This means it goes hand in hand with content marketing, where the goal is to pull visitors to a site through thoughtful, insightful, and educational content. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

APRIL 29, 2017

To that end, it’s really hard to sell more if you stop talking to your market. Instead of taking a hatchet to the budget, I’d suggest P&G re-allocate some of that ridiculous spend in display and programmatic ads into content marketing and PR. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68

PR 20/20

FEBRUARY 29, 2016

Are you struggling to recruit and train a modern marketing team ? Drive digital marketing transformation in your organization? Adapt more quickly to an exploding marketing technology landscape ? Prove marketing ROI to the executive team? Marketing technology assessment template.

Resources 40

Resources Marketing Technology Strategy 40

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

Shift Communications

JULY 5, 2016

Download your copy today: Christopher S. Vice President, Marketing Technology. The post Public relations struggling with the content avalanche appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Embracing customer journey analysis. Developing innovating practices.

Publicity 110

Publicity eBook Analysis Google 110

The Resolution Blog

JANUARY 8, 2018

What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets.

Tools 136

Tools Publicity Measurement SEO 136

Contently - Strategy

MARCH 11, 2024

However, this explosion of resources presents a mounting challenge for financial services companies that have relied on tried-and-true content marketing playbooks for years. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

Financial 52

Financial Content Marketing Marketing How To 52

Critical Mention

DECEMBER 10, 2021

Updated design changes have been made for expanded mentions within the Standalone Pages where users can view clips and generate downloads. The Earned Media Suite has been revamped with an updated design that includes updates to several pages and more mobile-friendly platform updates.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

JUNE 22, 2017

In recent years, content has become more readily available thanks to the Internet. Look to technology to understand why. The Internet makes it super-simple to use content with just a click. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

In recent years, content has become more readily available thanks to the Internet. Look to technology to understand why. The Internet makes it super-simple to use content with just a click. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora. Under the U.S.

Film 60

Film Print Creativity Internal 60

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? If you don’t have a content marketing strategy – make one. Give our services a try.

Content Marketing 105

Content Marketing B2B Marketing Survey 105

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

APRIL 2, 2019

The implications of in-housing for a firm – law, PR, marketing or otherwise – are this: you not just competing against rival firms for business – you are competing against rival firms and your clients for business. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

Agency 95

Agency Trends Marketing Survey 95

PR 20/20

SEPTEMBER 25, 2017

I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. Download the event app if available and evaluate different sessions or speakers you want to see and register (if possible). Plan Out Your Agenda In Advance.

Conference 62

Conference Marketing Local Advertising 62

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Download our free Online Video Success tip sheet. Guest Contributor: Victor Blasco is a digital marketing expert, Co-Founder & CEO of the explainer video company Yum Yum Videos and Yum Yum Digital. Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies.

Video 86

Video Brand Branding Energy 86

Sword and the Script

MAY 8, 2018

It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML].

Study 140

Study Media Relations Media Measurement 140

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Alix and Lulu look at the ways technology affects us.” People can save time and read the content (or can reference back to parts of it without having to skim the audio).

Engineering 120

Engineering Tools Examples YouTube 120

PR 20/20

JUNE 9, 2016

To accomplish this, we recommend holding a meeting with key players from both marketing and sales to discuss: What does your existing lead database look like? What are the core components of your marketing technology stack? 2) Align content marketing with the buying cycle.

Marketing 40

Marketing System Software Case Study 40

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. When I left HubSpot, I specifically wanted to experience a new industry to see how the marketing strategies might change. It was a very crowded market, and also a very established market.

Marketing 74

Marketing SEO Trade Shows Technology 74

ReimaginePR

JUNE 13, 2016

Bonus: Download our product launch checklist to make sure you’re set up to launch right. When Marketing is Not Your Forte. You may not be a storyteller and my guess is that you’re probably not much of a marketer either. Click Here. Look, I get it. And they do in fact give you a leg up on your competition.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120