Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. In the digital era, more and more companies are relying on data analytics software for their content analytics.

Case Study 80

Case Study Study Brand Branding 80

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. Find out what they do and don't like on your site and how they interact with current content offerings. Most downloaded content pieces. Most shared posts / content pieces. Is your marketing plan ready?

Strategy 52

Strategy How To Technology B2B 52

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 3) How marketing is organizing to tackle goals and challenges.

Study 78

Study Marketing Brand Branding 78

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity SEO Measurement 136

The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. Download #prStack now.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

APRIL 29, 2017

To that end, it’s really hard to sell more if you stop talking to your market. Instead of taking a hatchet to the budget, I’d suggest P&G re-allocate some of that ridiculous spend in display and programmatic ads into content marketing and PR. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear.

Case Study 98

Case Study B2B Study Marketing 98

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. Download your copy today: Christopher S. Vice President, Marketing Technology. Embracing customer journey analysis.

Publicity 110

Publicity eBook Analysis Google 110

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. These are the metrics B2B lead gen measure.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

APRIL 2, 2019

The implications of in-housing for a firm – law, PR, marketing or otherwise – are this: you not just competing against rival firms for business – you are competing against rival firms and your clients for business. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

Agency 93

Agency Trends Marketing Survey 93

Critical Mention

JUNE 22, 2017

Look to technology to understand why. The Internet makes it super-simple to use content with just a click. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. Copyright Act, fines can be as high as $150,000 per download.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Look to technology to understand why. The Internet makes it super-simple to use content with just a click. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. Copyright Act, fines can be as high as $150,000 per download.

Film 60

Film Print Creativity Internal 60

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Alix and Lulu look at the ways technology affects us.” People can save time and read the content (or can reference back to parts of it without having to skim the audio).

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? If you don’t have a content marketing strategy – make one. Give our services a try.

Content Marketing 104

Content Marketing B2B Marketing Survey 104

Sword and the Script

MAY 8, 2018

It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve.

Survey 62

Survey B2B Marketing Mobile 62

Shift Communications

DECEMBER 15, 2015

One study reveals that the largest group within the estimated 40 million users who have downloaded the app is those who are ages 18-20. Do you like to measure? Vine has some interesting statistics to measure engagement that are different from other social media platforms. With Vine, you see how many people have liked your Vines.

Brand 60

Brand Branding Film YouTube 60

Beyond PR

JUNE 14, 2016

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Conversely, insights from that same brand’s content marketing program can help its customer training team.

How To 40

How To Marketing Training Product Launch 40

Beyond PR

OCTOBER 27, 2016

Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design.

Communications 40

Communications Tools Analytics Television 40

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. The old way of measuring video success was simple, if ineffective: how many views did our video receive? If we only focus on views, we ignore the business impact of our video content. The Old Way.

Video 117

Video Measurement Communications How To 117

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. PR measurement. PR technology.

Survey 119

Survey Measurement Public Affairs Storytelling 119

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Marketing performance scorecards are simple to build and are increasingly efficient to maintain thanks to analytics platform APIs. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Marketing and PR are flooded with more numbers than ever before, but not all metrics are equal. Likes” are less meaningful when measured up against more notable engagement like comments or replies.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Marketing and PR are flooded with more numbers than ever before, but not all metrics are equal. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

FEBRUARY 21, 2017

Data is the lynchpin of marketing success. It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. How you run, analyze, and utilize data is critical to marketing, sales, and revenue. Marketing technology doesn’t exist without data.

Marketing 64

Marketing System Data Tools 64

PR 20/20

MARCH 30, 2016

At the end of each hackathon, marketers are left with: Prioritized and simplified marketing goals. Insight on how to apply new technologies and processes to improve efficiencies. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas.

Resources 40

Resources Marketing Pinterest eBook 40

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones.

Publicity 70

Publicity Enterprise Analytics Tools 70

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

DECEMBER 29, 2022

These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results.

eBook 120

eBook Product Launch Software Internal 120

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. He's also a world-leading web strategist, content marketer, author, and speaker. Five book recommendations. My new deep work routine. 9,000 words of actionable advice.

Writing 114

Writing Social Media SEO Blogging 114

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing. Social Media Marketing Podcast. Content Inc. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120