Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Digital PR' I <3 it.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Sword and the Script

OCTOBER 29, 2020

EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it. During the last four years, we’ve been adding many features in the digital PR space such as brand monitoring. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 66

SEO Strategy Software Digital PR 66

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . When pitching content, start by analyzing the information. For example, say you’re pitching content about FDA recalls in cosmetics. Say your content is about FDA recalls in cosmetics and its negative reactions.

Pitching 87

Pitching Examples Social Media Trends 87

Prohibition

OCTOBER 19, 2022

The movie features entities that have an unsettling smile, causing harm to those who see it, so the marketing team behind the movie hired actors to stare into the camera at the games while donning their creepiest smiles. What is content marketing and how can it help your business? The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Garrett Public Relations

FEBRUARY 20, 2022

With PR efforts, sometimes one small win can lead to more wins. Let me give you an example. The post The Snowball Effect of Thought Leadership – and How to Get Started appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. The Evolution of a […].

Leadership 102

Leadership How To Examples Publicity 102

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

MAY 10, 2016

For example a small business that makes furniture based in Los Angeles had an idea to use reclaimed wood to make tables. For example #table or #woodenfurniture or #handmade would show similar things. Follow us on Twitter for daily Digital PR tips. Even Facebook now has a # feature.

Small Business 100

Small Business Instagram Banking Fashion 100

The Proactive Report

JULY 20, 2017

Here is a great example: Harley Davidson. When a New York City dealership needed a way to reach potential customers and boost sales, they decided to give AI marketing a try. A one-weekend trial of Albert, Adgorithm’s AI-driven marketing platform convinced them this was the answer – they sold 15 motor cycles that weekend.

Analytics 145

Analytics Small Business Mobile System 145

ZudePR

MAY 20, 2015

There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). The post #PRstack the Free Ebook: How to use 40+ New PR tools appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

eBook 60

eBook Tools How To Case Study 60

Sword and the Script

JANUARY 21, 2017

However, PR, content marketing and social media marketing are long games – and you need data over time to make compelling decisions, crisis-related or otherwise. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. Marketing Budgets, Planning and Benchmarks for 2017 [UML]. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The need for writing skills is a bit obvious, yet neglected by most people in all areas of marketing. Enter multitasking! This is very useful!

LinkedIn 100

LinkedIn Brand Branding SEO 100

The Proactive Report

OCTOBER 22, 2017

The landing pages report can tell you how much traffic comes to each page or item of content. You can also segment your visitors into audiences, so you can see how well you are reaching your target market with your content.

Measurement 154

Measurement How To Guidelines Analytics 154

The Proactive Report

OCTOBER 27, 2017

For example, if you know that it takes on average 100 leads to make a sale, and the average sale is worth $1000, you can assign a value of $10 to each lead you get from a whitepaper download. You can also make an event goal – did they take a specific action while on that page? And all goals can be given a revenue value.

Tools 113

Tools Analytics Google Web 113

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports.

Trends 60

Trends Media Report Technology 60

ZudePR

JANUARY 26, 2016

.” Dave, the PR: Ruthless honesty eh, Adrian. For example, it could be to beat your competitor. It could be, become the best in a PR niche. #9: ” Dave, the PR: If you’re a PR consultant and don’t wish to starve, you need to meet people. Which brings us back to content marketing.

How To 65

How To Meeting Creativity Agency 65

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Q2: Do KPIs also apply to PR? Please give examples. HR, for example.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

MAY 9, 2018

A common example of this type of outreach is any email that begins with some variation of: “Hey FNAME, I just saw your article at XYZ.com. SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building.

Data 120

Data SEO Groups Pitching 120

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. If you are completely focused on using content marketing alone to build trust, you are missing a significant component: branding.

Agency 100

Agency Survey Customer Service Engineering 100

Sword and the Script

MARCH 1, 2022

For example, if your press release lands on MarketWatch or Yahoo Finance, that tends to get visibility, especially if your company is publicly traded. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Notified adds coverage books.

Software 118

Software Case Study Advertising Advertising 118

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Their campaign was highly successful, although the content hardly mentioned Dove in the videos.

Infographics 120

Infographics eBook Content Marketing Video 120

The Proactive Report

JULY 31, 2017

It’s got to deliver content in a unique, remarkable, typically unexpectedly pleasurable style or medium. To continue with the eczema example – that brand could publish research they initiated or participated in, or at least studies that support how their product works.

Engineering 188

Engineering Interviews Infographics Social Media 188

Rock the Status Quo

JUNE 18, 2015

What kills trust, when it comes to content marketing or even social media? If someone reading, watching or listening to your content can’t figure out how it applies to them, or what the target audience even is – how will they trust that you know what you are doing? Lack of an obvious audience.

Banking 100

Banking Small Business Reputation Social Media 100

The Proactive Report

OCTOBER 9, 2015

The Will it Blend content is a great example. Get Digital PR Tips. Every business has a story to tell. Every business has experts. You have product knowledge and how-to knowledge. You can answer questions your customers ask. Q8: How can you effectively (without spamming) get an influencer’s attention on Twitter?

Twitter 100

Twitter Leadership Infographics Video 100

Rock the Status Quo

NOVEMBER 19, 2014

Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy? Here are a few examples of insanely successful decks. Content Marketing' It’s just waiting for you to tap into it.

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

MARCH 16, 2016

Example: if you are a company that makes a product to filter water why not show someone enjoying a glass of water instead? Sorry – no easy answer for this one. You need to answer questions like Where are you posting it, who are you trying to reach, what’s your message, what’s the subject of the visual, is there a CTA, etc.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Example: if you are a company that makes a product to filter water why not show someone enjoying a glass of water instead? Sorry – no easy answer for this one. You need to answer questions like Where are you posting it, who are you trying to reach, what’s your message, what’s the subject of the visual, is there a CTA, etc.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Implication for PR practitioners: We need to learn new skills that previously were not part of our training. What’s the point of that?

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. For example, 30 percent of millennial internet users in the United States regularly use Snapchat. PR practitioners are well aware of the need to improve to keep up, yet struggle with it.

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

This helps users to find content that’s most suitable for them. To understand what content discovery is all about, let us review some examples. Social media sites such as Facebook have content discovery features integrated into its algorithms. Why is Content Discovery Important? Offer Users Quality Content.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

This helps users to find content that’s most suitable for them. To understand what content discovery is all about, let us review some examples. Social media sites such as Facebook have content discovery features integrated into its algorithms. Why is Content Discovery Important? Offer Users Quality Content.

How To 40

How To Engineering Content Marketing Advertising 40