PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

Critical Mention

MARCH 17, 2022

Not only will your audience grow, but collaborating with influencers can also help boost SEO. Whether you’re in the gaming industry, politics, marketing field, and so on, there’s always an influencer out there ready to help give your brand the publicity it needs to take you to the next level. Set New Industry Trends.

Social Media 144

Social Media Media SEO Instagram 144

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search.

SEO 100

SEO Mobile Engineering Google 100

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 91

Analysis SEO Guidelines Google 91

Critical Mention

AUGUST 22, 2019

We’ve all heard of Bill Gates’ infamous phrase, “content is king,” coined back in 1996. While it remains true, the meaning behind it has definitely evolved since its birth. Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. Enhances SEO.

Video 95

Video SEO Engineering Radio 95

Inbound PR

OCTOBER 23, 2018

The inbound movement began with inbound marketing which enabled companies to adjust to this new reality and attract customers to their products and services via content marketing, social media marketing, SEO and other types of owned media. It worked really well and it still does but it's not enough.

SEO 55

SEO Content Marketing Consumer Social Media 55

Ishmael's Corner

OCTOBER 22, 2014

It’s yet another piece of evidence for why we’re (and public relations) in a better position than SEO consultancies to implement organic search campaigns. As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). Name="HTML Definition">.

SEO 140

SEO Web Engineering Google 140

Presspage

OCTOBER 6, 2017

Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts more towards what the trend is nowadays: digital and inbound marketing.” In particular, the SEO options and storytelling features captured my attention.

Tourism 122

Tourism SEO Storytelling Social Media 122

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 104

Survey Marketing B2B Content Marketing 104

PR 20/20

JUNE 30, 2022

So as a marketer, why should you care? Well, believe it or not, the characteristics of a constructional pillar are the same when it comes to SEO (search engine optimization). Improved SEO. Better SEO is one of the main reasons businesses choose to implement a pillar page strategy.

Engineering 80

Engineering SEO Instagram Writing 80

Cision

NOVEMBER 7, 2016

In either case, media definitely kicks up the interest level of content. What you may not know is that Moz’s Shepard demonstrates that bold and italicized text are reliable ways to add structure to your content. To do low-key content editing when the backspace button is too big of a hassle. You know what bold is.

How To 308

How To Tools SEO System 308

ReimaginePR

OCTOBER 10, 2016

If you want to be noticed in the crowd, video is a definitely way to dominance. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube. SEO Benefits. Click Here.

Video 120

Video Strategy YouTube Marketing 120

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? By definition, best practice is what everyone else is doing where a significant part of marketing is standing out.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily.

Survey 60

Survey Content Marketing Report Corporate 60

Communications Conversations

JANUARY 7, 2022

” But, many ad, PR and digital agencies claim to offer social media marketing services. So, there’s definitely no shortage of options. They focus more on web, SEO/SEM and app development. You also have an outlier in Brandpoint who gets into social media marketing a bit by way of content marketing.

Social Media 60

Social Media Agency Media Measurement 60

PR 20/20

FEBRUARY 7, 2019

That variety is one of the things I love about marketing and really enjoy about my job. Q: How have your previous experiences (working at HubSpot and Toast) shaped your current perspective on inbound marketing? A: My past experiences definitely shaped my views quite a bit.

Marketing 74

Marketing SEO Trade Shows Technology 74

Prohibition

FEBRUARY 13, 2020

Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult. Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results.

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Sword and the Script

SEPTEMBER 19, 2017

1) What are the top challenges facing law firm marketers today? The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

The Proactive Report

OCTOBER 27, 2017

It should have a definite purpose and it should drive visitors to take certain actions that will advance your bottom line. Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Does the site help me grow my business? Setting Goals. Your website is not just a pretty brochure online.

Tools 113

Tools Analytics Google Web 113

Sword and the Script

OCTOBER 8, 2016

News by definition defies expectations. 11 Simple Ways for PR to Score Content Marketing Points. Personalization is a marketing trend that’s forever on the horizon. If you enjoyed this post, you might also like: How PR can Put the Search Back in SEO [UML] . Email is still a killer app – the one and only.

Marketing 114

Marketing Pitching Survey Study 114

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. If you enjoyed this post, you might also like: 11 Simple Ways for PR to Score Content Marketing Points. “While so much has changed, just as much has stayed the same.

Measurement 60

Measurement Course Advertising Advertising 60

PR Fuel

MARCH 8, 2021

When they are combined with content marketing and SEO, press releases form a powerful part of your digital marketing strategy. Mixed media press releases are definitely gaining in popularity. That’s why an eye-catching press release is so important. Impeccable Writing.

Writing 52

Writing Software SEO Brand 52

Landis PR

SEPTEMBER 18, 2023

Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages). Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.

Government 69

Government Measurement Groups Corporate 69

PR in High Definition

DECEMBER 17, 2020

With tactics such as SEO, employer branding, and other reputation-building tactics becoming more and more impactful, it’s clear that media relations alone simply won’t cut it anymore. With so much focus on this, it is almost definitely something that will impact the year ahead. Even the government has begun to comment on this too.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

MAY 11, 2019

Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. Comment: I definitely believe there’s a halo effect of PR in advertising. SEOs will attest to the effects paid search can have on good organic search.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

FEBRUARY 12, 2019

Once a week is probably better, and several times a week is definitely better. With a systematic approach, where quality is assumed, you consistently add more content to your own dedicated channel , search index, and social stream that works in clicks much like compound interest works in finance. Probably not. Give our services a try.

Blogging 106

Blogging Survey B2B Analysis 106

Waxing UnLyrical

MARCH 23, 2016

From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . How did these chats help me? Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images.

Trends 120

Trends Mobile Web System 120

Sword and the Script

MAY 14, 2016

PR has a strategic role to play as Ross Levanto recently wrote in a contributed article for O’Dwyer’s: “What account-based marketing presents is another case where the PR function can have a definitive impact on revenue creation, given that one of its central premises is tracking an account all the way through to customer status.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

AUGUST 13, 2016

It seems to me that no single on-page SEO technique matters insolation. However, that’s not to say SEO isn’t important. Adhering to SEO principles, in aggregate over time, makes an enormous difference. Corporate Blogging and SEO. But isn’t SEO Dead? Case in point? It’s just that: noise.

SEO 60

SEO Content Marketing Study Corporate 60

Norton's Notes

SEPTEMBER 3, 2015

Content marketing (including PR) that impacts the bottom line (for B2B companies). Do you believe Marketing, PR, and SEO will merge into one? I think marketing is more integrated now. Average, good or even very good content is irrelevant. Do you think Google will eventually rid the world of SEO?

Interviews 28

Interviews B2B Blogging Real Estate 28

PR in High Definition

JULY 24, 2019

Now social, SEO, content marketing, employer branding and other reputation-building tactics are becoming more impactful, and it’s clear that only having a media relations strategy simply will not cut it. Think ‘more than media’.

Reputation 48

Reputation Measurement Media Relations Agency 48

Norton's Notes

MAY 13, 2015

Do you believe Marketing, PR, and SEO will merge into one? Walmart is the best example–see this case study I wrote about them earlier this year where they broke news using a blend of paid (marketing + SEO), owned (PR), and earned (PR). Is content really still king and if so which type? So valuable.

Interviews 28

Interviews SEO Blogging Writing 28