The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search.

SEO 100

SEO Mobile Engineering Google 100

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. 1) Visualize how people engage with your site.

Tools 68

Tools Marketing Advertising Advertising 68

The Proactive Report

OCTOBER 27, 2017

It should have a definite purpose and it should drive visitors to take certain actions that will advance your bottom line. Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Does the site help me grow my business? Setting Goals. Your website is not just a pretty brochure online.

Tools 113

Tools Analytics Google Web 113

Landis PR

SEPTEMBER 18, 2023

Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages). Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.

Government 69

Government Measurement Groups Corporate 69

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Nothing surprising to us.

Internal 118

Internal International Insurance Insurance 118

Rock the Status Quo

FEBRUARY 23, 2015

Help clients transform earned media into owned media: Ramping up your email marketing skills is made far easier with Marketo’s The Definitive Guide to Engaging Email Marketing. Even if marketing owns email, not the PR department, it can’t hurt to use it to promote awareness of when a client is in the news, right?

eBook 100

eBook Digital PR Handbook Content Marketing 100

Sword and the Script

MARCH 1, 2022

Back to the Meltwater TAM, what this means for PR customers, is that you are not the only focus anymore. Meltwater has its eyes on adjacent markets. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Notified adds coverage books.

Software 121

Software Case Study Advertising Advertising 121