MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. Be authentic and let your voice show when writing.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content.

B2B 120

B2B Customer Service Software Technology 120

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Stephen Waddington

MAY 16, 2017

The majority of online communities are used as a means of content marketing, or rudimentary customer service. Customer service instant messenger channels started to appear on retail websites at the end of the last decade. Any form of structured data can already be delivered self-service by a bot.

Publicity 119

Publicity Customer Service Community Internal 119

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

PR 20/20

JANUARY 16, 2023

We’re constantly trolling these URLs for nuggets of information or fascinating research. The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Search marketing for relevant content.

Blogging 52

Blogging Marketing Pinterest SEO 52

Contently - Strategy

MARCH 22, 2024

If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having. Use this information to brainstorm for a blog or other content topics.

SEO 52

SEO How To Engineering Mobile 52

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Write down all of the questions your customer service department is asked. Now, choose 10 of these items you’d like to use for content. Step 5: Distribute Your Content with Paid Advertising.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Influencing public opinion: PR can help shape public opinion about an organization or issue by presenting information in a way that is favorable to the organization.

Interviews 106

Interviews Publicity Technology Social Media 106

Cision

SEPTEMBER 21, 2016

You can include informational articles, product comparisons, videos, special offers, et cetera. You can also create email templates for common customer service inquiries, such as: Where’s my product? Content Creation. Then set up a series of emails that will follow that initial download email.

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

SEPTEMBER 17, 2019

We will update this post as that information is released! Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. “The March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

APRIL 8, 2018

Without media monitoring, it is next to impossible to track real-time information, and companies are constantly missing out on critical information that can help them keep track of what clients and customers are saying about their brand, their products, and what their competitors are up to. Increased lead generation.

Media 64

Media Software Leadership Customer Service 64

PR 20/20

NOVEMBER 30, 2022

This way, you can best target, communicate and serve up the most relevant content to each vertical. What makes our company unique in the market? Customer service? Whatever sets your company apart from competitors should shine throughout all marketing collateral, especially your website. Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Critical Mention

OCTOBER 3, 2019

Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Your campaigns should all be responsive and informative in order to catch the eye of today’s email recipients. Practice Email Segmentation.

Marketing 68

Marketing Training Groups Radio 68

Sword and the Script

MARCH 3, 2015

This substance, McKinsey says, …is making it possible for marketers to identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value. He created a unit combining existing call centers and a newly formed social-media customer-care group. Simplicity.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

wiredPRworks

JUNE 8, 2016

To be selected to speak to the financial services industry’s top performers and share social selling strategies is a highlight of my professional speaking and training career. For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. It’s such an honor to be selected as an MDRT speaker.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Landis PR

MARCH 14, 2022

Engage with your fans and focus on customer service to generate positive reviews. Facebook’s content sharing feature can help expand your audience and drive traffic back to your brand’s website. Social media users can identify patterns, so a steady post frequency of relevant information breeds reliability and trust.

Social Media 52

Social Media Consumer Brand Branding 52

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

JULY 2, 2019

Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. 4) Details on the Cision-TrendKite Acquisition.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 198

Marketing Content Marketing Data Social Media 198

Communications Conversations

JANUARY 13, 2017

It’s a more digital content marketing focused role, which is part of the work that I really love. Sometimes that means taking care of their customer service needs. But, more broadly, we have to think about how can we engage and inform our members on social channels. That’s a lot of it and the obvious part.)

Insurance 60

Insurance Insurance Social Media Corporate 60

wiredPRworks

OCTOBER 9, 2015

Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. 2 Target the specific areas on your profile that spotlight your career marketability.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. You can use the following three key tactics in your PR and comms strategies to increase brand awareness: 1.Consistent

Brand 195

Brand Branding How To Reputation 195

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service.

Social Media 0

Social Media Marketing Media Customer Service 0

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. Who doesn’t use a search engine first to find information? Trust begins and ends with customer service.

Agency 100

Agency Survey Customer Service Engineering 100

Cision

MARCH 28, 2016

Traditional marketing functions are no longer set up to win. To do that, Bernie advises approaching content marketing like an ice cream sandwich and layering storytelling, cross-functional contribution and the marketing department. Ready to increase leads and drive results more efficiently? how their behavior is impacted.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Cision

AUGUST 31, 2015

Mark Schaefer started the day off with a few impressive, yet terrifying content statistics. Did you know that over the next five years, the amount of information on the Internet will increase by 500 percent? If that’s even close to being true, you will have to shift your content marketing strategy.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Prohibition

AUGUST 4, 2021

If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something. Effective Returns.

Reputation 62

Reputation Company Engineering Banking 62

ReimaginePR

AUGUST 1, 2016

Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. Perhaps, your customers connect with you on gender, age, or sociopolitical beliefs. You Should.

Brand 120

Brand Branding Marketing How To 120

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

OCTOBER 5, 2017

Because Corzan Industrial Systems leads the conversation for this industry, they have become the go-to source for CPVC information and problem solving. The key is that regardless of the age, the interests or the behaviors of your buyer personas , they yearn for trustworthy producers of high-quality content.

Marketing 45

Marketing Engineering Resources Consumer 45

Beyond PR

DECEMBER 12, 2017

Embedded hyperlinks and plain-text URLs can provide extra information that you may not have the space to cover in a short press release. Informational Links. If you have other informational webpages or articles that you want to direct readers to, then you can use these in the main body of your release. Call to Action (CTA).

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Embedded hyperlinks and plain-text URLs can provide extra information that you may not have the space to cover in a short press release. Informational Links. If you have other informational webpages or articles that you want to direct readers to, then you can use these in the main body of your release. Call to Action (CTA).

Writing 79

Writing How To Infographics Pinterest 79

Cision

APRIL 18, 2016

Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments. I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements.

Facebook 0

Facebook Mobile Analytics Advertising 0