ImPRessions - Crenshaw Communications

JUNE 29, 2020

The crisis threatens the survival of many smaller businesses, so everyone is rooting for recovery. Some of the largest brands in the world have paused ordinary communications, which offers opportunities for smaller brands to stand up and differentiate themselves through strategic PR and marketing. PR and content offer long-term value.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Prohibition

MAY 6, 2020

Selling online during a global crisis is a whole new ball game. Despite this, marketers must rise to the challenge like never before. The secret to online marketing during such times? Get to know the answers to these questions, and you can adopt your content marketing approach accordingly. The new objective.

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

Onclusive

MARCH 8, 2018

Industry leaders discuss how artificial intelligence is changing the way we work. Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting.

Case Study 170

Case Study Engineering Measurement Big Data 170

Burrelles Fresh Ideas

JANUARY 16, 2024

Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation. Inauthenticity can be quickly exposed and can lead to reputational damage. Authenticity is critical in crisis management Authenticity becomes particularly crucial in times of crisis.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Here is our recommendation on what to look for in a PR agency: Significant focus and expertise in your industry (e.g.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Eventually, and thankfully, DEI will be expected and not a marketing point. Reputation management is crucial.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. You can also use press releases to create an omnichannel marketing strategy. Industry-specific publications. Print publications and blogs.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Use PR to manage brand reputation : PR plays a crucial role in managing and safeguarding a brands reputation.

Retail 62

Retail Marketing Analytics Social Media 62

Victorious PR

MARCH 30, 2023

Managing Reputation Maintaining a strong reputation is crucial for any brand. PR agencies can help entrepreneurs monitor their brand’s online presence, respond to negative reviews and comments, and develop crisis management plans to address any issues that may arise.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

Managing Reputation Maintaining a strong reputation is crucial for any brand. PR agencies can help entrepreneurs monitor their brand’s online presence, respond to negative reviews and comments, and develop crisis management plans to address any issues that may arise.

Publicity 52

Publicity Brand Branding Reputation 52

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Priscilla is the marketing coordinator for Critical Mention. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

Critical Mention

JANUARY 29, 2021

What began as a health crisis has now turned into an economic one. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products.

Brand 135

Brand Branding How To Radio 135

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. How do you think the industry has progressed in this area? Content Marketing overall is getting increasingly better at connecting actions and outcomes. Full report. well, that’s everything.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

Critical Mention

JUNE 24, 2018

Believing a source at face value without digging deeper can ultimately harm your company’s reputation and credibility. Even if your company doesn’t have a squeaky-clean record, your PR team can still have an action plan for reputation management. He terms it “the golden hour of crisis response.” Jolie Shapiro.

Crisis 94

Crisis Guidelines Social Media Reputation 94

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. You can even develop lasting professional relationships with journalists in your industry.

Small Business 65

Small Business How To Writing Conference 65

Marketwired

JANUARY 26, 2016

We’re now direct ambassadors of trust and reputation. Poor handling of my crisis became a powerfully negative trust signal. It told me that I wouldn’t get assistance in a crisis, and that user feedback was not valued. [By Carrie Morgan of Rock the Status Quo ]. PR is a different kind of beast these days; a digital one.

Brand 100

Brand Branding Customer Service Reputation 100

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Prohibition

MAY 13, 2022

Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business. Positive coverage can be an extremely powerful asset when your customers look at your online reputation and make a decision about whether they want to buy a product or service from you. Industry trends.

Print 112

Print Trends Agency Brand 112

Bianchi Biz Blog

APRIL 26, 2021

The German car manufacturers Volkswagen, Daimler and BMW rank in the middle compared to other industries and companies. The good news is that the path to improvement is wide open – but the automotive industry has to start walking the talk. ESG is the future – especially in the automotive industry. BMW ranks 43rd in the S-NFRs.

Automotive 96

Automotive Study Report Transportation 96

Cision

OCTOBER 21, 2015

By tapping emotions, exploring the ups and downs of his business and bringing his personality to light, he was able to make his content shine. Look at how much repetitive content is already in your industry or niche. Learn how to amp up your content marketing with influencers. ” @markwschaefer #xpotomac15. —

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

MAY 19, 2016

Combined with deep industry, company or sector knowledge creates a great foundation. It’s important to have the employee engagement piece figured out because so much of the great authentic content that will drive a company’s external program can start from within. Today, one comment on social can impact a brand’s reputation.

Employee 174

Employee Reputation Internal International 174

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Industry and competitor analysis are also benefits of following trends. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology.

Trends 61

Trends Viral Analysis Crisis 61

PeakMetrics Insights

FEBRUARY 13, 2019

Building a strong online reputation is crucial for business growth. Business owners who go all-in on growing a cohesive online brand know how important it is to monitor what is being posted online about their company and about their market sector. One way to stay on top of brand mentions is to use powerful brand monitoring software.

Software 40

Software Brand Branding Analysis 40

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. How do you think the industry has progressed in this area? Content Marketing overall is getting increasingly better at connecting actions and outcomes. Full report. well, that’s everything.

Interviews 60

Interviews Content Marketing Writing Journalism 60

PR in High Definition

DECEMBER 17, 2020

Responding in the wrong way, or not responding at all, can have a negative knock-on effect on the reputation of individuals and/or companies, so being prepared for communicating on issues will be a key consideration as we enter the new year. Move over media relations. Most infamously this year was the fall of the once beloved writer, J.K.

Trends 71

Trends Reputation Course Media Relations 71

Wildfire

SEPTEMBER 4, 2018

With the rise of “fake news”, it’s perhaps no surprise that there’s a lack of trust in the communications industry of late and, as a result, we’re seeing several myths and misconceptions looming over the PR industry, which are being taken as fact by the public every day. PR myth #1: “Just send out a press release…”.

Banking 45

Banking Education Industry Crisis 45

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. Sentiment analysis can save a business with a bad reputation by indicating customer dissatisfaction within online news. Priscilla is the marketing coordinator for Critical Mention.

Analysis 105

Analysis Comparison Reputation Radio 105

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Advise company on handling sensitive public issues to preserve reputation. Personal drive and passion for the industry.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Critical Mention

SEPTEMBER 13, 2018

As PR pros know, their industry is changing. But AI also has the potential to improve PR as an industry by automating some of the most crucial PR functions, which will help, not hurt, PR specialists. So we’ve looked into our crystal ball and outlined below the future for PR pros and the skills you’ll need to succeed!

Technology 73

Technology Print YouTube Financial 73

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. The second is an increase in ‘pay for play’ publishing.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

OCTOBER 2, 2018

Sultana Ali pointed out what is at stake: your reputation as a Public Relations professional. Question three dealt with reputational risk, something that pretty much every company or institution out there thinks about—but sometimes only during a crisis. That’s a mistake, of course—reputational risk can come in many forms: A3.

Ethics 47

Ethics Measurement Reputation Guidelines 47