Flack's Revenge

DECEMBER 20, 2018

Are the social media waters still safe for marketing? My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

MARCH 30, 2017

Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. In the Instagram app, the post appears as a swipeable gallery effectively linking sets of related photos and videos for easy consumption. How Instagram Collections work.

Instagram 120

Instagram How To Video Examples 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Virtual reality.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 138

Study Media Relations Media Measurement 138

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

APRIL 16, 2015

Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Telling your story on SlideShare differs from telling your story on Instagram, Flickr, and Vine. Want to stand out with your content marketing? What do you hope to accomplish?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Burrelles Fresh Ideas

JUNE 20, 2023

Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table. Influencers can brainstorm and develop content ideas that are fresh, authentic, and memorable. Expect to see artisanal ice cream shops and food trucks offering unconventional yet delicious flavors.

Brand 40

Brand Branding Local Instagram 40

Cision

APRIL 25, 2016

This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices. Precision – aligning your targeting and creative. People – measure based upon people rather than cookies. The precision recommendation has everything to do with creative.

Facebook 120

Facebook Advertising Advertising Measurement 120

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Commercial radio + Instagram – Commercial radio loves this social network.

Communications 65

Communications Pinterest Reddit Radio 65

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. Most effective marketing channels. layers of management.

Study 78

Study Marketing Brand Branding 78

PR 20/20

MARCH 26, 2020

Source: Instagram. I've been appreciating some of the content people are coming out with relevant to their brand, but that's also helpful given the situation. We particularly loved this example from our own Cleveland Indians: Source: Instagram. Join us for this 30-minute webinar where we'll share five content marketing tips…!”.

Crisis 92

Crisis Marketing Healthcare Resources 92

Cision

AUGUST 19, 2015

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The audience is likely to forgive a blurry photo on Instagram. Use them to measure audience interest and participation. The answer is simple: the video itself. They aren’t as gracious with live streams.

Video 120

Video Education Mobile B2B 120

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. It helps cut through the clutter with creative targeting. The lack of demand among B2B marketers sometimes makes this a better spend for the same money.

B2B 77

B2B Facebook Advertising Advertising 77

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Will people (e.g. will I) lose my job to AI?

Analytics 65

Analytics Data Pinterest System 65

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

OCTOBER 14, 2017

The Blurring Line Between Digital Marketing and PR from The Hoffman Agency. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. There were two paragraphs that really struck a chord with me: “HuffPost was the biggest publisher on Facebook last year in total likes, comments and shares, by NewsWhip’s measurement.

Corporate 63

Corporate Storytelling B2B Facebook 63

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. PRNEWS Blog. Until next time!

Blogging 68

Blogging Education Resources Creativity 68

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? What outcomes will you measure? – what do you want to measure? This is a hard question to answer in 2015. All of the above? Brand sentiment?

Strategy 72

Strategy How To Measurement Analytics 72

MaccaPR

JUNE 21, 2017

A handful of brands (including Topshop, Chanel and NARS) have worked with the Man Repeller team to create original video content to push out to their reader base via the site’s main page and social media channels. She shows the viewers how the NARS Dual-Intensity Blush can turn them all into the "Instagram filter of your dreams.".

Video 54

Video Brand Branding Fashion 54

Landis PR

MARCH 14, 2022

What works for one platform may not work for all, so it is prudent to customize your content for the platform based upon the goals you wish to achieve. Be mindful of your company’s capacity for content generation and create pages only on platforms for which you can maintain quality output for your brand.

Social Media 52

Social Media Consumer Brand Branding 52

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Here, we unveil the best tools designed to track, analyze, and optimize every facet of your digital PR initiatives for measurable success.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Here, we unveil the best tools designed to track, analyze, and optimize every facet of your digital PR initiatives for measurable success.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Measuring success. I’d advise just using the news function for prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 93

Healthcare Content Marketing Industry Trends 93