Cision

JUNE 22, 2015

In this piece, I want to make the case that Instagram is the “Rihanna” of social networks, relative to Facebook as social networking’s U2. Where Facebook is a behemoth social network with consistent utility, Instagram is a smaller network engineered for high-engagement. 07 percent). Content quality assurance.

Instagram 120

Instagram Fashion Sports Pinterest 120

Cision

JUNE 1, 2015

Consider these six tips when implementing a PR measurement program: 1. It’s the only way to move PR measurement away from vanity metrics like AVE and impressions to ones with concrete value. Establishing outcomes and audience profiles is crucial to PR measurement success. PR measurement and refinement never end.

Measurement 120

Measurement Data Tools Instagram 120

Waxing UnLyrical

AUGUST 8, 2019

Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere. It’s really very important to define the goals to achieve measurable success on Instagram.

Instagram 67

Instagram SEO Exercises Social Media 67

5W PR

JANUARY 22, 2024

Whether it’s setting a daily or campaign budget, advertisers can allocate resources based on their financial capacity an͏d objectives, ensuring a cost-effective and measurable approach. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. As a reward, they get to go through the painful process of spreading their expertise to the rest of the business, setting clear content strategies, measurement frameworks, and processes for creating content. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Earlier this year, Unilever’s Kevin Weed called on major social platforms like Instagram to take “urgent action now to rebuild trust before it’s gone forever.” That’s why influencer programs that involve actual customers are a viable alternative to celebrity endorsements or Instagram stars.

Fashion 180

Fashion Instagram Measurement YouTube 180

Cision

FEBRUARY 21, 2017

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

Buchanan PR

MARCH 14, 2024

The measure passed by a 352-65 vote, and now heads to the Senate. TikTok’s unique algorithm and creative functionality have empowered influencers to create content with unparalleled engagement rates – a goldmine for brands targeting Gen Z and Millennials. A TikTok ban could be damning for influencer marketing as we know it.

Marketing 70

Marketing YouTube Instagram Strategy 70

Konnect Agency

OCTOBER 4, 2021

An influencer marketing agency can help measure the success and effectiveness of an influencer campaign beyond looking at likes and comments. Let’s start off with what are back-end analytics and why are they important to measuring the success of influencer and celebrity relations campaigns. Campaign Goals for Influencer Campaigns.

Agency 105

Agency Marketing Analytics Instagram 105

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Another, low-cost measure of improving your phone’s video quality is a gimbal (also known as a stabiliser). Additionally, consider the length of your videos.

Video 62

Video Social Media Instagram Media 62

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Apple iOS 14 privacy features may impact ad targeting on Instagram. The launch of LinkedIn Marketing Labs.

Social Media 118

Social Media Trends Media YouTube 118

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Instagram’s Collaborator Tool can help you reach new audiences by leveraging the impression power of both brands.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Getting all the cyber risks measured and assessed is required for a better user experience. Impeccable.

Social Media 86

Social Media Media Mobile SEO 86

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Are the social media waters still safe for marketing? Hardly a day goes by on Twitter without my seeing some social guru declaring they’re done with Facebook.

Marketing 244

Marketing Facebook Social Media Community 244

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

Video 283

Video Facebook Social Media Creativity 283

Cision

NOVEMBER 22, 2017

By using 10,000 ambassadors who all shared the same characteristic, we were able to maintain eight percent to 12 percent engagement on all of their Instagram posts. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook. Create a mobile site to test your strategy first.

How To 284

How To Instagram Mobile Video 284

OnePitch

OCTOBER 20, 2022

Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. What’s your best tip for measuring PR? If you’re answering ‘yes,’ PR measurement is on the right track.

Media 96

Media Sports Agriculture Pitching 96

The Hoyt Organization

APRIL 11, 2024

Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers.

Social Media 65

Social Media Video Viral Brand 65

5W PR

JULY 18, 2023

Experiment with creative and engaging content formats. Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads. Performance Regularly track and analyze key performance metrics to measure the effectiveness of the brand’s online presence.

Brand 78

Brand Branding Engineering Analytics 78

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. Keep It Creative.

Social Media 130

Social Media Media Product Launch LinkedIn 130

NewsWhip

APRIL 27, 2023

The system’s dashboard supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok, and allows you to schedule, publish, and manage your social content without jumping between different interfaces. This enables you to measure the impact of your work and optimize your earned media efforts.

Tools 78

Tools Communications Pinterest Analytics 78

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Facebook said as much in a recent study about brands on Instagram.

Study 139

Study Media Relations Media Measurement 139

Konnect Agency

MAY 17, 2023

Instagram, YouTube, and TikTok are the top social media apps among Gen Z, according to Hubspot. Instagram is particularly popular among Gen Z, with 76% of respondents saying they use the platform. It’s also important for brands to give influencers creative freedom when developing content.

Agency 52

Agency Marketing YouTube Video 52

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Internal International Pitching 130

The Resolution Blog

AUGUST 19, 2019

How do they actually measure success with that? In TV, you’re driven by the creative and there isn’t really that brand involvement so it feels a little less targeted. there was stuff for Snapchat, YouTube, Instagram etc. Even the way Instagram works now, you can get really detailed analytics? It depends.

Film 120

Film Instagram Sports Analytics 120

Cision

AUGUST 11, 2016

Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily). Creativity Unbound.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. Another challenge is the importance of a visual communication strategy through Instagram — there is a greater need for brand photography than ever before.

Fashion 227

Fashion Travel Interviews Instagram 227

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Inventory: mine and develop a creative archive.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Burrelles Fresh Ideas

JUNE 20, 2023

Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table. User-generated content allows food and beverage brands to tap into the creativity and passion of their customers, creating an authentic and relatable brand image.

Brand 40

Brand Branding Local Instagram 40

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

MARCH 2, 2016

Do you know how to measure your social ROI? To be truly effective, creativity is going to need to spike and traditional PR tactics are going to need to be augmented with ideas from marketing and advertising. My favorite social media platform is…Instagram. Learn how with Cision’s free tip sheet! Image via Greg Jawski.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Stephen Waddington

JANUARY 17, 2019

Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram. Changes are made either automatically or manually to refine targeting or ad creative. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Test and learn.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

AUGUST 21, 2015

And unlike Facebook or Instagram, Periscope allows users to send an infinite number of hearts (the equivalent of a Like) should they wish. Once your video stream ends, the app displays statistics to help you measure your broadcasting success. Images: Ognjen Odobasic , Pat Pilon ( Creative Commons ). Broadcast Statistics.

Consumer 120

Consumer Video Customer Service Twitter 120