Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 190

Content Marketing B2B Marketing How To 190

Burrelles Fresh Ideas

MAY 28, 2024

Consider joining healthcare marketing and communication associations, attending industry conferences, or enrolling in professional development courses focused on storytelling techniques. Guest Contributor: Arch is a Content Marketer at TheFruitGuys – a fruit delivery platform. Download our free Storytelling tip sheet.

Healthcare 79

Healthcare Storytelling Marketing Social Media 79

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. Federico’s Pizza Takes Out Loan to Pay Employees. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 111

Media Analytics Healthcare Crisis 111

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Marketers working with analytics and martech would do well to investigate how to determine and monitor IoT metrics. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. This year we were especially psyched to take advantage of free online courses that really upped our game. The post Top PR Takeaways For The Year appeared first on Crenshaw Communications.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR There are plenty of free and low-cost courses. What are the new services? About the study. That seems obvious.

Media Relations 103

Media Relations Report Industry SEO 103

Deirdre Breakenridge

APRIL 10, 2017

Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Do you have experience with inbound marketing tactics including email drip campaigns? and name.kitchen, where she does media relations, content marketing, and social media.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. PR and marketing content are increasingly intertwined, as well. Of course, any PR plan is dependent on budget, manpower – and time. The objectives should be clear as well as measurable.

Writing 136

Writing How To Pitching Privacy 136

PR 20/20

JULY 6, 2020

With that goal in mind, we deployed a HubSpot training program for our entire team to really dig into new courses available via The HubSpot Academy. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Employee Certifications. But guess what?

Training 72

Training How To Course Software 72

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Join us for this 30-minute webinar where we'll share five content marketing tips…!”.

Crisis 92

Crisis Marketing Healthcare Resources 92

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Educational Courses Are Lead Gen Machines. All you have to do is fill out a form.

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

APRIL 14, 2020

While you’re soaking those statistics in, think about this: besides thought leadership, what are the other levers marketing has available to pull that bears this sort of influence on sales? Distribution means “broadly and effectively” (40%); engaged employees in amplification (31%); and paid for some promotion (11%). Relationships?

Leadership 198

Leadership B2B Marketing Study 198

Contently - Strategy

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. At the end of the course, they included an optional exam. If someone went through the course and passed the exam, they’d receive an official Inbound Certification.

Course 132

Course SMB B2B Analytics 132

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers. This essentially applying the principles of content marketing to recruiting.

Resources 79

Resources Creativity Publicity Local 79

Sword and the Script

SEPTEMBER 26, 2017

That interaction will help visibility, and if you are sincere about the effort, this is a good way to build relationships through content marketing. 6) Advertise the best performing content after it runs its organic lifecycle. However, do this after the organic reach has run its course. 7) Activate your employees.

Social Media 119

Social Media Brand Branding Media 119

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. It was developed by Gini Dietrich, the CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 106

Interviews Publicity Technology Social Media 106

wiredPRworks

NOVEMBER 23, 2021

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks. But, you don’t have to be a resident to count your blessings every day.

How To 52

How To LinkedIn Local Social Media 52

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? The PRCA runs many courses on Digital Marketing at £400. The PRCA runs many courses on Digital Marketing at £400.

Energy 48

Energy Course Creativity Web 48

Marketwired

FEBRUARY 11, 2016

STEP 2: Stop thinking about a pitch or press release, start thinking about the best format to communicate with your audience, customer, employees, etc. If you’re reading this, you likely already know that Content is empowering PR like never before: it is the mechanism by which PR lives or dies. Tell us @AirPR.

Conference 100

Conference Big Data Pitching Employee 100

Sword and the Script

AUGUST 17, 2019

So, given the results which one is better – PR or content marketing ? Recommended reading: Why Content Marketing and Public Relations Need Each Other. Dispelling 6 Myths PR Sometimes has about Content Marketing. How Long Should a Blog Post be in 2019? And Other Key Blogging Statistics You Should Know].

Study 61

Study Survey B2B Advertising 61

Konnect Agency

OCTOBER 30, 2019

And, in our always-on, always-connected world of smartphones and social media, available content, information and alerts will likely increase and it will become even harder to maintain focus and stand out in a crowded landscape. Traditional and digital marketing.

Marketing 64

Marketing Consumer Local Social Media 64

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. As for the UGC (that stands for user-generated content), it should trickle in through social media when you start encouraging people to create it ( after you’ve built a community, of course ).

Company 84

Company Brand Branding How To 84

Communications Conversations

JULY 19, 2018

I was the lowest-ranking employee in Toro’s history to stand before the Board and make strategic recommendations, and this had less to do with how awesome I am – it was mostly attributed to being in the right place at the right time. But of course we’re talking about VR, AR, AI, blockchain, blah blah blah. That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

Shift Communications

JANUARY 12, 2018

In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. Not only were the company and its employees passionate about this, but so were its dedicated customers and followers, leading to viral traction – and engagement – on social and traditional media.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. These are cost-effective ways to punch above your weight class in marketing.

Study 146

Study Media Relations Media Measurement 146

PR 20/20

SEPTEMBER 25, 2017

I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. Chances are you will have learned a lot over the course of the event. Re-watch Sessions for a Refresh.

Conference 62

Conference Marketing Local Advertising 62

PR in High Definition

DECEMBER 17, 2020

Of course, the media remains an important audience to communicate to, but comms specialists must start to look at the reputation all around them, not just in the media. In the coming year, the face of PR will change, even more so than it has already.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

MARCH 8, 2016

And, of course, among those who changed employers in the past 12 months, 81% had a salary increase.”. PR is the Best Kept Secret in Effective Content Marketing. PR an Employee Market. I am a little surprised that technology and financial services segments didn’t rank higher in median salary by market segment. “The

Survey 60

Survey Tourism Airlines Financial 60

Sword and the Script

JUNE 30, 2020

Legal) — Frank Strong (@Frank_Strong) June 26, 2020 It Depends Who You Ask There’s an old analogy in market research , that if you ask the Pope if you can smoke a cigarette while you pray, he’s going say “no.” The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees.

Report 118

Report Publicity Survey B2B 118

PR 20/20

MAY 8, 2019

The Institute reaches and influences marketing leaders with 13,000+ website visitors per month (+54% YOY), and 5,700+ subscribers, growing at 5 - 10% per month. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding.

Agency 84

Agency Enterprise Technology Analytics 84

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. When most of us sit down to research where to bank, we’re not really jumping for joy.

Banking 111

Banking Content Marketing Examples Industry 111

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 200

Writing Communications Marketing B2B 200

wiredPRworks

NOVEMBER 23, 2016

When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks. Gratitude is the sign of noble souls. Happy ThanksGiving Every Day.

LinkedIn 40

LinkedIn Local Social Media Leadership 40

Contently - Strategy

OCTOBER 15, 2020

Educational Courses Are Lead Gen Machines. Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. At the end of the course, they included an optional exam. At the end of the course, they included an optional exam.

B2B 145

B2B Trends Video Course 145