ImPRessions - Crenshaw Communications

MARCH 24, 2021

Fifty-three percent of customers who follow a business are likely to be loyal to that business, and 63% of consumers who search for goods and services online are more receptive to those with an engaging social media presence. . Or, the social content strategy may lag behind trends. Here are some ways to do exactly that. .

Social Media 344

Social Media Strategy Media LinkedIn 344

5W PR

SEPTEMBER 16, 2020

What changes, if any, in strategy, services, and technology do they need to employ? Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Two things did change for consumers who did return to stores.

Consumer 88

Consumer Trends Publicity Survey 88

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices. Here’s the five. Wearable Devices. Smart Assistants.

Consumer 97

Consumer Meeting Mobile Study 97

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 124

Survey Measurement Public Affairs Storytelling 124

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns.

Consumer 88

Consumer Brand Branding Ethics 88

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Leverage keyword research. If so, I challenge you to stick with me.

Survey 91

Survey How To Reddit Pitching 91

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

5W PR

APRIL 18, 2022

Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. With those efforts, companies build trust with their audiences and make consumers a lot more confident about their purchasing decisions. Social media platforms.

Strategy 88

Strategy Marketing Reputation Survey 88

5W PR

OCTOBER 20, 2023

Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. Listen to their feedback, whether it’s on social media, through surveys, or in reviews. Adjust those strategies based on data insights. Use this feedback to improve the offerings and marketing.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

MARCH 4, 2022

It connects a brand with consumers who are genuinely interested in its messaging. Given below are essential components of any effective inbound marketing strategy. The research should include not only information on the consumers that a business is working with, but also on potential consumers. Analyze Customer Personas.

Strategy 88

Strategy Marketing Survey Consumer 88

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Like any PR vehicle designed to generate positive press response, the success of even an inexpensive omnibus survey begins with careful design and a strong media strategy. Always begin at the end. .

Survey 136

Survey How To Construction Data 136

Agility PR Solutions

AUGUST 21, 2022

Newly released research from digital services firm West Monroe finds that organizations are well on their way to realizing their digital future, but still have opportunities to further enhance and align their vision, products, customer engagement, data, and people strategies—as well as the operational processes that connect them.

Consumer 78

Consumer Company Brand Branding 78

5W PR

JANUARY 6, 2022

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. The pandemic has made empathy necessary. Flaunt Flaws. Perform Research.

Consumer 60

Consumer Airlines Survey Social Media 60

Ronn Torossian

FEBRUARY 7, 2022

Many marketing teams focus on strategies that are based on assumptions. That means their personalized media campaigns are completely founded on outside factors such as brand knowledge, consumer surveys, consumption data, and demographic data. Although focusing on […].

Data 195

Data Marketing Survey Consumer 195

Reputation Us

OCTOBER 16, 2023

Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. The Big Players Consumer Reports and J.D. Their rigorous testing and impartial assessments provide consumers with valuable insights when making purchasing decisions.

Reputation 167

Reputation Consumer Report Ethics 167

Sword and the Script

MAY 28, 2019

A study by Edelman found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” There’s a level of granularity that needs to be explored and that’s why I ran this survey late in 2018 – the aim was to conduct a deeper line of questioning. Click To Tweet.

Survey 133

Survey Brand Branding Analysis 133

Agility PR Solutions

AUGUST 13, 2018

A new survey from Gift Card Granny analyzes B2S shopping habits for 2018, examining topics such as budget, shopping preferences, saving strategies and most popular retailers were analyzed. The post Consumers reveal back-to-school shopping preferences and saving strategies appeared first on Agility PR Solutions.

Consumer 60

Consumer Strategy Retail Survey 60

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy SEO B2C Engineering 149

5W PR

JUNE 27, 2022

They’re also able to help businesses improve their omnichannel marketing efforts by targeting audiences across every channel that’s available to reach their consumers. Consumer Focused. This advertising strategy uses the digital content that target audiences experience to distribute ads that will be relevant to them.

Company 88

Company Strategy Publicity Advertising 88

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data.

Strategy 97

Strategy Ethics Social Media Data 97

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 89

Survey Marketing Exercises Study 89

5W PR

AUGUST 3, 2021

According to a study, 73% of consumers will be more inclined to purchase a product after sampling it. There are quite a few benefits of this strategy. The post Product Sampling as Part of your Campaign Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Mail Delivered Sampling.

Strategy 88

Strategy Consumer Survey Creativity 88

Reputation Us

SEPTEMBER 11, 2019

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. Survey Results Coming Soon!

Survey 74

Survey Reputation Corporate Banking 74

Onclusive

JULY 27, 2023

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. A campaign is only as successful as the strategies behind it and the planning that goes into it. Why should you prioritize strategic PR planning?

Tools 354

Tools Internal International Resources 354

ImPRessions - Crenshaw Communications

MAY 21, 2020

It’s enough already, say consumers. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel.

Brand 296

Brand Branding Advertising Advertising 296

PRSay

MAY 30, 2023

But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. Brands that meet these consumer needs will engender consumer love, trust and loyalty. Brands have an opportunity to connect with multicultural consumers in a very profound and lasting way.

Data 128

Data Marketing Survey Consumer 128

Cision

NOVEMBER 10, 2016

One such decision would be to determine what kind of content strategy would generate more leads and facilitate more sales. But you can’t make a well-informed decision or craft a strategy unless you democratize data. A/B/n testing with multi armed bandit techniques is often effective in present-day content strategies.

Data 292

Data Big Data Strategy How To 292

Onclusive

APRIL 4, 2023

Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders. There are several strategies that PR teams can use to get a better understanding of their CEO’s overall reputation. This will enhance the reputation of the company.

Reputation 195

Reputation Corporate Brand Branding 195

Contently - Strategy

OCTOBER 20, 2021

Content Strategy Course: Brand Awareness. In the first module of our FREE, 3-part content strategy course, learn how to identify what your audience craves, stand out from the competition, and build an incredible content strategy and calendar. Content Strategy Course: Lead Generation. What Consumers Want From Marketers.

Resources 140

Resources Content Marketing Healthcare Marketing 140

Sword and the Script

AUGUST 9, 2022

Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. Karen was one of five contributors to this year’s survey – helping to both draft questions and analyze the results. Last year this survey found communicators are more valued by organizations in the wake of the pandemic.

Communications 158

Communications Survey Employee Measurement 158

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. In our survey, it was the second-most popular content format, just behind video. Consumers crave educational courses.

Brand 145

Brand Branding Banking Survey 145

Barokas

DECEMBER 12, 2017

One way to do that is by conducting and leveraging a third-party survey to garner media interest. But if done correctly, a survey can be a benefit to any well-oiled PR strategy. So how exactly do you make a survey work for your client? Here’s an example of a survey we recently conducted on behalf of our client, iovation.

Survey 60

Survey How To Data Pitching 60

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Unfortunately, many of these environmental promises don’t pan out.

Reputation 78

Reputation Corporate Survey Employee 78

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

JULY 19, 2016

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness. Marketing Curiosity: The Cliff Notes to 5 Recent Surveys.

Survey 60

Survey Content Marketing Marketing B2B 60

Cision

SEPTEMBER 25, 2015

Sure there were press kits to assemble and coverage trackers to update – but there also were strategies to conceive, issues to anticipate and relationships to build. Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. My job never got old. Worst of all, it still seemed to work.

Survey 120

Survey Print Creativity Energy 120