PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

Agility PR Solutions

NOVEMBER 18, 2020

Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from design, marketing, and development firm directory Top Design Firms.

Consumer 155

Consumer Survey Strategy Marketing 155

Agility PR Solutions

AUGUST 21, 2022

Newly released research from digital services firm West Monroe finds that organizations are well on their way to realizing their digital future, but still have opportunities to further enhance and align their vision, products, customer engagement, data, and people strategies—as well as the operational processes that connect them.

Consumer 78

Consumer Company Brand Branding 78

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 126

Survey Brand Branding Analysis 126

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general).

Brand 145

Brand Branding Banking Survey 145

5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers.

Consumer 97

Consumer Meeting Mobile Study 97

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Trust in brands has always been important and will be even more critical in the future. Others may not.

Consumer 97

Consumer Survey Retail Software 97

5W PR

OCTOBER 20, 2023

Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. Competitive advantage Brands that invest in cultural marketing gain a competitive advantage.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

APRIL 18, 2022

Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. With those efforts, companies build trust with their audiences and make consumers a lot more confident about their purchasing decisions. Social media platforms.

Strategy 88

Strategy Marketing Reputation Survey 88

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. The average consumer’s attention span is short. Instead, bite-sized, short-form videos are where brands will see the most engagement. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Ronn Torossian

FEBRUARY 7, 2022

Many marketing teams focus on strategies that are based on assumptions. That means their personalized media campaigns are completely founded on outside factors such as brand knowledge, consumer surveys, consumption data, and demographic data. Although focusing on […].

Data 195

Data Marketing Survey Consumer 195

5W PR

MARCH 4, 2022

It connects a brand with consumers who are genuinely interested in its messaging. Given below are essential components of any effective inbound marketing strategy. The research should include not only information on the consumers that a business is working with, but also on potential consumers.

Strategy 88

Strategy Marketing Survey Consumer 88

Reputation Us

OCTOBER 16, 2023

Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. The Big Players Consumer Reports and J.D. Their rigorous testing and impartial assessments provide consumers with valuable insights when making purchasing decisions.

Reputation 167

Reputation Consumer Report Ethics 167

Cision

APRIL 5, 2017

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. A second example of powerhouse emotional branding and messaging is Duracell.

Brand 252

Brand Branding YouTube Social Media 252

Agility PR Solutions

OCTOBER 4, 2022

Brand innovation extends beyond C-suite strategy meetings—new research from headless commerce provider commercetools reveals that today’s consumers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.

Study 78

Study Brand Branding Retail 78

5W PR

JANUARY 6, 2022

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. The pandemic has made empathy necessary. Flaunt Flaws. Perform Research.

Consumer 60

Consumer Airlines Survey Social Media 60

5W PR

JUNE 26, 2023

To ensure success during the holiday season, companies must develop a strategic marketing plan , account for various factors that influence outcomes, and effectively execute their strategy. However, the main question that most brands tend to face is when they should start their holiday marketing efforts.

Brand 78

Brand Branding Retail Strategy 78

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy SEO B2C Engineering 149

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data.

Strategy 96

Strategy Ethics Social Media Data 96

5W PR

JUNE 27, 2022

They’re also able to help businesses improve their omnichannel marketing efforts by targeting audiences across every channel that’s available to reach their consumers. Consumer Focused. This advertising strategy uses the digital content that target audiences experience to distribute ads that will be relevant to them.

Company 88

Company Strategy Publicity Advertising 88

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks.

Brand 148

Brand Branding Sports Crisis 148

PRSay

MAY 30, 2023

In the past, multicultural marketing and brand purpose were often siloed within organizations. But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. Brands that meet these consumer needs will engender consumer love, trust and loyalty.

Data 127

Data Marketing Survey Consumer 127

5W PR

AUGUST 3, 2021

Direct mail product sampling increases brand awareness and sales. According to a study, 73% of consumers will be more inclined to purchase a product after sampling it. There are quite a few benefits of this strategy. The business can reach a larger audience with enhanced brand awareness. 2) Direct sampling.

Strategy 88

Strategy Consumer Survey Creativity 88

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. That’s where a survey can come in. What can a survey do for your brand? Here’s a snapshot of the survey goals and outcomes. Baseline and eWeek.

Survey 60

Survey Data Brand Branding 60

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 87

Survey Marketing Exercises Study 87

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

Sword and the Script

APRIL 30, 2024

If you read my posts, they are all about surveys and studies and I checked the sources (i.e. And in turn, that tells us about how advertising works: it mainly works by building and refreshing memory links to the brand. So, if your advertising is better at building brand-relevant memories, your brand becomes more competitive.”

B2B 128

B2B Marketing Advertising Advertising 128

Contently - Strategy

OCTOBER 20, 2021

Over half of traffic to brand sites comes from search. Content Strategy Course: Brand Awareness. In the first module of our FREE, 3-part content strategy course, learn how to identify what your audience craves, stand out from the competition, and build an incredible content strategy and calendar.

Resources 140

Resources Content Marketing Healthcare Marketing 140

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. Customer Perspectives Simply put: Customers view brands with an active social media engagement, including positive reviews and recommendations, as genuine and credible.

Reputation 78

Reputation Journalism Financial Corporate 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

The Proactive Report

APRIL 17, 2017

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. But as fast as brands invent new ways to appeal to the digital customer, it seems that they’re not in tune with what their customers truly want. What is the core of this gap? What does this have to do with PR?

Brand 133

Brand Branding Digital PR Consumer 133

Contently - Strategy

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Survey 135

Survey Data Interviews Reddit 135

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Unfortunately, many of these environmental promises don’t pan out.

Reputation 78

Reputation Corporate Survey Employee 78

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B 120

B2B Social Media Marketing Media 120

5W PR

JUNE 1, 2023

For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks. Consumers in different regions have different palates and may prefer different flavors.

Local 88

Local Internal International Consumer 88

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Given this, I sometimes feel the pendulum has swung too far in the strategy direction. It’s time-consuming, and time is the basis for our compensation in most cases. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs. Positive press drives SEO.

SEO 227

SEO Agency Reputation Policies 227