Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

AUGUST 31, 2021

Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. 90% “say their digital engagement strategy has changed since the pandemic began.”. This group represents 14% of the survey sample (N = ~1,152). 70% “of CMOs align their KPIs with their CEO’s.”.

Survey 134

Survey Marketing Groups Measurement 134

Agility PR Solutions

APRIL 10, 2019

Link building is crucial for online growth, and new research from B2B research, rating and reviews platform GoodFirms reveals effective link-building strategies that can be a great help for busy marketers and entrepreneurs to increase their productivity, referral traffic, brand visibility, brand authority, influencer marketing and more.

Survey 80

Survey Strategy Marketing B2B 80

Sword and the Script

MARCH 16, 2021

CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot. Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The survey tracks an index of sorts for optimism in marketing.

Survey 151

Survey Marketing B2B Comparison 151

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. Really dive into industry surveys. Need an extra pair of hands?

Survey 117

Survey B2B Marketing Interviews 117

Stern + Associates

MARCH 27, 2024

Though selling products and services, and maintaining good investor relations, are still paramount to any business, it’s important for those responsible for executive communications to recognize another area of increasingly critical importance: talent strategy. The post Are You Considering Talent Strategy In Your Executive Communications?

Strategy 115

Strategy Communications Employee Groups 115

Stephen Waddington

SEPTEMBER 19, 2021

The key finding from Lynn PR’s The BS Monitor Survey is that while there is some general understanding of the importance of behavioural science in the communications and PR industry, that knowledge is not deep, and behavioural science methodologies are not being used strategically. Behavioural science allows us to overcome these barriers.

Survey 114

Survey Education Study Communications 114

Shift Communications

AUGUST 29, 2023

So, we conducted a consumer survey. Here is what our survey of 1,000 employed U.S. As Silicon Valley VC investor Ben Horowitz famously said, “ The story is the strategy… You can have a great product, but a compelling story puts the company into motion. This is very true in the genAI and broader AI markets right now.

Survey 60

Survey How To Storytelling Corporate 60

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. AI can now help communicators in every aspect of their strategy and campaign cycle. The post How AI Can Help Your PR Strategy appeared first on AirPR.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Agility PR Solutions

NOVEMBER 8, 2023

The high-profile comms event is in full swing in the heart of Texas, and one of many highlights so far has been the gathering’s signature event, the Future of Communications Conference, where a new industry survey was unveiled in which CEOs and communications leaders chimed in on how they view each other’s […] The post Chief communications officers (..)

Communications 110

Communications Strategy Conference Survey 110

5W PR

OCTOBER 6, 2023

Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. Collecting feedback Businesses actively gather feedback through various channels, such as surveys , social media, customer support interactions, and online reviews. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Shift Communications

APRIL 26, 2023

And people are split on how executives are doing with their internal communications strategy. 60% of people said executive teams are sincere in their communications, but just 53% said they prioritize internal communications enough in a new survey we ran. We conducted the online survey in April 2023, with a general population of U.S.

Internal 78

Internal International Strategy Communications 78

Agility PR Solutions

MAY 22, 2022

According to a survey from The Conference Board released earlier this year, fully two-thirds of companies found the environment for corporate political activity to be challenging to extremely challenging.

Corporate 146

Corporate Company Strategy Conference 146

Stern + Associates

OCTOBER 5, 2023

Using a variety of sources, including survey data and quotes from notable people, Rithmire examines what misconceptions China and the U.S. The post Pivoting East: How China’s Economy Influences Global Business Strategy appeared first on Stern Strategy Group.

Strategy 98

Strategy Government Policies Groups 98

5W PR

OCTOBER 20, 2023

Listen to their feedback, whether it’s on social media, through surveys, or in reviews. Adjust those strategies based on data insights. Definition & Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Use this feedback to improve the offerings and marketing. The post What is Cultural Marketing?

Strategy 78

Strategy Marketing Local Groups 78

Prowly

MAY 19, 2020

Surveys of public relations professionals again and again find that measurement is at or near the top of their challenges. The post 3 Ways to Incorporate Outcome Mapping into Your Organizational PR Strategy appeared first on Prowly Magazine. Measuring the impact of their role is […].

Strategy 160

Strategy Survey Measurement Publicity 160

Agility PR Solutions

DECEMBER 19, 2021

Nearly 90 percent of C-suite executives surveyed around the world believe this shift is underway, and almost 80 percent say it is occurring at their firm. The post As stakeholder capitalism takes hold, leaders must rethink their companies’ strategy–and their own roles appeared first on Agility PR Solutions.

Company 147

Company Strategy Survey Trends 147

Agility PR Solutions

JANUARY 3, 2023

A new survey report from research, ratings, and reviews platform GoodFirms analyzes the current state of social commerce, its key drivers, opportunities, challenges, and future scope. The post Trends in social commerce: Top strategies for boosting brand awareness, sales and engagement appeared first on Agility PR Solutions.

Trends 85

Trends Strategy Brand Branding 85

Sword and the Script

FEBRUARY 23, 2020

These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. The survey will take just a few minutes to complete. You can find the survey by accessing the following URL: [link]. Three years ago, we teamed up to begin fielding this survey. 3 Reasons to take the Survey.

Survey 86

Survey Public Affairs Corporate Trends 86

Contently - Strategy

FEBRUARY 16, 2023

Building an SEO Strategy with NLP in Mind Given these changes, how can content teams effectively use NLP to drive impact with their SEO-focused content? Align your SEO strategy with audience research. These days, when it comes to SEO, a do-it-all strategy can actually hurt, rather than help, your organic search rankings.

SEO 134

SEO Strategy Google Engineering 134

5W PR

MARCH 4, 2022

Given below are essential components of any effective inbound marketing strategy. An excellent example of marketing automation is sending out surveys. Surveys can be sent out after a purchase or product update, and can help provide feedback on those products or updates. Analyze Customer Personas. It also leads to revenue growth.

Strategy 88

Strategy Marketing Survey Consumer 88

Sword and the Script

MAY 28, 2019

There’s a level of granularity that needs to be explored and that’s why I ran this survey late in 2018 – the aim was to conduct a deeper line of questioning. Some of the findings from the survey results included the following: 1) Most say brands should avoid politics. Click To Tweet. Do You Really Want Brands to Take a Stand?

Survey 126

Survey Brand Branding Analysis 126

5W PR

APRIL 18, 2022

Many companies have achieved a lot of success by utilizing this strategy, and businesses can get some inspiration and recreate their success from their examples. This strategy helps the brand keep its customers satisfied, and increases its brand loyalty. Reputation Management. Digital Reviews.

Strategy 88

Strategy Marketing Reputation Survey 88

Agility PR Solutions

MARCH 8, 2022

And 65 percent of the marketers who are learning visual surveys confirm the importance of visual content in a marketing strategy. When you incorporate graphics to your PR strategy, you can achieve spectacular results! The post 5 ways you can leverage graphics to boost your PR strategy appeared first on Agility PR Solutions.

Strategy 85

Strategy Survey Marketing Analysis 85

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. These insights are essential if you are to design communication strategies to reach them, resonate with them, and inspire them to act.

Strategy 96

Strategy Ethics Social Media Data 96

Stuart Bruce

APRIL 3, 2019

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce.

Survey 124

Survey Publicity Crisis Communications Ethics 124

Presspage

AUGUST 9, 2023

For a long time, and even now for many companies, IR has been loosely associated with the marketing, communications, and business strategy departments. A survey of 91 companies found that the top three goals for investor relations are to: Boost shareholder engagement. Ready to transform your IR strategy.

Strategy 78

Strategy Technology Tools Government 78

Sword and the Script

OCTOBER 31, 2023

The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Overall, the survey puts the average marketing budget at 9.2% Overall, the survey puts the average marketing budget at 9.2% Gartner: 9.1% of revenue.

B2B 140

B2B Survey Marketing B2C 140

Agility PR Solutions

MAY 1, 2022

New research from Deloitte’s strategy practice Monitor Deloitte examines how Chief Strategy Officers plan to seed growth for the year ahead, and delves into the importance of technology strategy and purpose strategy in their day-to-day roles.

Strategy 78

Strategy Survey Study Technology 78

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 87

Survey Marketing Exercises Study 87

Agility PR Solutions

JULY 14, 2022

The firm’s new report, Creative Management Report: How In-House Brand and Creative Teams are Evolving, is based on a survey finding more than half (57 percent) of creative and marketing professionals indicated their creative team is […].

Creativity 85

Creativity Agency Report Strategy 85

Agility PR Solutions

JUNE 15, 2022

Further, the survey reveals that in-house counsel overwhelmingly take a leadership role in driving their […]. The post Law firm PR: In-house legal teams overwhelmingly lead company ESG strategy appeared first on Agility PR Solutions.

Company 78

Company Strategy Survey Leadership 78

Sword and the Script

OCTOBER 2, 2018

I noticed some as I was reviewing the data from the latest CMO Survey. The CMO Survey concluded the role of marketing has broadened in the last five years. Indeed, the senior marketers that took the survey said as much. The 1P of Marketing? Although that evidence was anecdotal, there is data to support it. Talk to Us !

Survey 97

Survey Marketing Product Launch Analytics 97

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy SEO B2C Engineering 149

Reputation Us

SEPTEMBER 11, 2019

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. Survey Results Coming Soon! The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident.

Survey 74

Survey Reputation Corporate Banking 74

5W PR

JUNE 27, 2022

With the help of this strategy, companies can increase the odds of generating positive responses to their promotional efforts from the target audience and optimize the sales process. This advertising strategy uses the digital content that target audiences experience to distribute ads that will be relevant to them.

Company 88

Company Strategy Publicity Advertising 88

Agility PR Solutions

JANUARY 11, 2021

Tech-focused marketing consultancy DemandLab recently released new research that reveals how few comms pros—only 36 percent—are utilizing attribution strategies that connect marketing’s value to the bottom line. Those, however, who do have an attribution strategy in place are seeing great success.

Strategy 78

Strategy Marketing Survey Publicity 78