ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

B2B 170

B2B Social Media Media Education 170

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. As companies and schools moved to online work, workplace software was put to the test.

Healthcare 52

Healthcare Small Business Resources Data 52

Prohibition

NOVEMBER 9, 2022

Once implemented, any conversions as a result of a consumer clicking your ad and being directed to the business page should be visible on Ads Manager, unless they have specific IOS settings on their iPhone preventing reporting for security purposes. Top Tips For Small Businesses Considering Social Media Advertising.

Facebook 110

Facebook Advertising Advertising Creativity 110

Konnect Agency

APRIL 6, 2021

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. Industries such as hospitality, travel, entertainment, and food service suffered greatly.

Travel 52

Travel Film Guidelines Consumer 52

Konnect Agency

FEBRUARY 26, 2021

Facebook uses industry-standard Online Behavioral Advertising (OBA) across all the sites and apps that use their pixel and Software Development Kit (SDK) to fuel advertiser’s growth. Facebook’s Response: Facebook has been outspoken about their belief that this decision would hurt small businesses. Related Links: .

Advertising 52

Advertising Advertising Web Privacy 52

Beyond PR

MAY 30, 2017

In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. FIVE PERCENT!

Software 45

Software Customer Service Google Small Business 45

Waxing UnLyrical

MAY 17, 2019

The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace. Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using elearning softwares.

Trends 70

Trends Ethics Survey Data 70

PR 20/20

JULY 15, 2020

We’ve seen the marketing software evolve into a “platform” over the years, and we’ve dedicated resources to keeping up with the latest innovations. Here’s an excerpt from our founder & CEO, Paul Roetzer: “As the number of connected consumers and devices expands, the amount of data produced exponentially increases.

Marketing 54

Marketing Resources Data Software 54

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. Here’s where you should be putting your energy. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

JUNE 6, 2023

Marketing Hub was HubSpot’s original software iteration and offers a ton of features: Lead generation and capture: HubSpot Marketing Hub provides tools for creating and embedding forms on your website to capture leads. This helps save time and improves efficiency by automating repetitive or time-consuming tasks.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Waxing UnLyrical

JUNE 21, 2018

As technology develops, software and consumers become increasingly integrated. Brooklin Nash writes about the latest tools and small business trends for TrustRadius. Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades.

Brand 50

Brand Branding How To Employee 50

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources.

Technology 61

Technology Marketing Retail Interviews 61

Rock the Status Quo

MAY 4, 2015

Is it from a small business owner or marketing generalist with no PR experience? This could be a pitch sent by a small business person, but because it is written in first person, it’s clearly not from a public relations professional. It also can help lessen harmful assumptions and criticism in our industry.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

MAY 27, 2017

While it currently costs something to create, and distribute marketing, businesses might also have to pay to ensure an audience has access to it. Whether you’re selling cupcakes in a small town or commercializing business software in the cloud, the costs will rise across the board. They can’t afford not to.

Marketing 61

Marketing Web Writing Video 61

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Let’s say we’re launching a new type of supply chain software for manufacturers. A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories. Educating prospects. Building loyalty.

Publicity 255

Publicity Storytelling Automotive Software 255

Prohibition

JANUARY 7, 2022

According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. You should repeat the process for each site, business unit, or geographic area. This may include phone trees, text messages, or notification software. Are you prepared for a crisis? How do they protect information?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Evaluate (Steps 1 – 2). Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

OCTOBER 31, 2017

Measuring the number of times a consumer is likely to see a marketing message in no way reflects how often she actually does, and what she thinks of it. As social influencers grow in their value to brands, and as consumers wane in their trust of traditional media, you will need a strategy that effectively monitors your earned media efforts.

Measurement 65

Measurement Media System Small Business 65

Mindful Marketing

JUNE 14, 2019

They are a beast to deal with and it can really wreck a small business. And there is nothing the business owner can really do to combat their practices. ” “I’ve worked with some sellers on Amazon. They are the 8 million pound gorilla in the room.” Most other e-tailers are following suit.

Retail 55

Retail Consumer Software Web 55

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. I was the marketing director for a software company and hung up my own shingle about 13 years ago.

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

APRIL 17, 2018

The many stays in a hotel room at the Pacific Inn in Mountain View, yielded business relationships with some of the biggest names in tech: VERITAS, HP, Sun Microsystems, Lockheed Martin, Ariba, Verizon, and Sprint among others. How can you scale when your software isn’t up to date?

Marketing 62

Marketing Technology Data System 62

Sword and the Script

JULY 14, 2015

When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Contently - Strategy

DECEMBER 29, 2022

Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. What might this look like?

eBook 120

eBook Product Launch Software Internal 120

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Marketing be nimble. Live events bounce back. “No

Marketing 167

Marketing Employee Content Marketing Training 167