Community Consumer Small Business Software 
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.
Offleash
APRIL 29, 2020
Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. As companies and schools moved to online work, workplace software was put to the test.
PR 20/20
JULY 15, 2020
From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. And as we continue to keep up with what’s next, enter marketing AI.
Sword and the Script
FEBRUARY 20, 2018
It’s equal parts learning, networking, sharing and giving back to the community. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. If a campaign doesn’t work you still have a billion-dollar business, right?
Rock the Status Quo
MAY 4, 2015
Is it from a small business owner or marketing generalist with no PR experience? Most simply don’t understand that bloggers (1) are looking for people that can contribute to their community, not just their blog, and (2) require posts that dovetail into their own goals instead of the goals of whoever is sending the pitch.
Waxing UnLyrical
JUNE 21, 2018
As technology develops, software and consumers become increasingly integrated. Brooklin Nash writes about the latest tools and small business trends for TrustRadius. Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades.
ImPRessions - Crenshaw Communications
JUNE 28, 2017
Let’s say we’re launching a new type of supply chain software for manufacturers. A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories. Educating prospects. Blending earned and paid media.
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