The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

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Measurement B2B Google Financial 136

Waxing UnLyrical

JUNE 21, 2018

As technology develops, software and consumers become increasingly integrated. ” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. Guest Post by Brooklin Nash. Tip #1: Seek Out Employee Evangelists.

Brand 50

Brand Branding How To Employee 50

Prohibition

NOVEMBER 9, 2022

Once implemented, any conversions as a result of a consumer clicking your ad and being directed to the business page should be visible on Ads Manager, unless they have specific IOS settings on their iPhone preventing reporting for security purposes. Top Tips For Small Businesses Considering Social Media Advertising.

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Facebook Advertising Advertising Creativity 110

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. As companies and schools moved to online work, workplace software was put to the test.

Healthcare 52

Healthcare Small Business Resources Data 52

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. Facebook’s Response: Facebook has been outspoken about their belief that this decision would hurt small businesses.

Advertising 52

Advertising Advertising Web Privacy 52

Beyond PR

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. FIVE PERCENT!

Software 45

Software Customer Service Google Small Business 45

PR 20/20

JULY 15, 2020

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. And as we continue to keep up with what’s next, enter marketing AI.

Marketing 54

Marketing Resources Data Software 54

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. This free guide can help agencies and brand marketers alike prove (and improve on!)

Marketing 120

Marketing Comparison eBook Social Media 120

Waxing UnLyrical

MAY 17, 2019

The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace. Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using elearning softwares.

Trends 70

Trends Ethics Survey Data 70

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. b) I learned how ruthlessly competitive big brand marketing is. If a campaign doesn’t work you still have a billion-dollar business, right? How do you grow a business in that position?

Technology 61

Technology Marketing Retail Interviews 61

PR 20/20

JUNE 6, 2023

But first, it’s important to understand how HubSpot brands each of its suite of tools, called “hubs.” A (Super) Basic Overview of HubSpot Hubs HubSpot offers a suite of integrated hubs, each focusing on a specific area of business operations. And that’s a great question. How do I know if my organization needs HubSpot CMS Hub?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Rock the Status Quo

MAY 4, 2015

Is it from a small business owner or marketing generalist with no PR experience? This could be a pitch sent by a small business person, but because it is written in first person, it’s clearly not from a public relations professional. It also can help lessen harmful assumptions and criticism in our industry.

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SEO Pitching Small Business Agency 100

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. The brand may play only a small role in the coverage that drives awareness. That doesn’t mean public relations can’t build brand awareness; it can. But what pushes us towards certain brands? But how valuable is it?

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Publicity Storytelling Automotive Software 255

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crises and crises management are important because they can have drastic consequences on your business, your brand and your reputation. No problem.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Internal brand surveys. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

OCTOBER 31, 2017

What if, as we reach new heights with how our brands are seen through various media channels, we match that uncharted territory with an updated and more appropriate measurement strategy? Measuring the number of times a consumer is likely to see a marketing message in no way reflects how often she actually does, and what she thinks of it.

Measurement 65

Measurement Media System Small Business 65

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Four Brands that are Becoming Content Publishers. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. 6 Keys to Content Marketing for Big Brands. Content marketing *is* PR. Big ships turn slowly.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Mindful Marketing

JUNE 14, 2019

They are a beast to deal with and it can really wreck a small business. And there is nothing the business owner can really do to combat their practices. ” “I’ve worked with some sellers on Amazon. They are the 8 million pound gorilla in the room.” Most other e-tailers are following suit.

Retail 55

Retail Consumer Software Web 55

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. I was the marketing director for a software company and hung up my own shingle about 13 years ago. Dave Oates: Yeah, be well.

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

APRIL 17, 2018

The many stays in a hotel room at the Pacific Inn in Mountain View, yielded business relationships with some of the biggest names in tech: VERITAS, HP, Sun Microsystems, Lockheed Martin, Ariba, Verizon, and Sprint among others. The real question for any business that’s considering a new CMS is around scalability.

Marketing 62

Marketing Technology Data System 62

Contently - Strategy

DECEMBER 29, 2022

Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. What might this look like?

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

MAY 10, 2024

It hardly comes as a surprise, then, that 89% of customers want to see more videos from brands in 2024. This type of video content offers practical value to viewers, helping them solve problems or understand complex topics, which in turn fosters loyalty and appreciation for your brand.

Leadership 98

Leadership Video B2C Interviews 98

Cision

MAY 21, 2015

You may know me from my other podcast, Smart Passive Income, which is consistently ranked as a #1 business podcast. AskPat is a brand new, DAILY podcast. Podcast creator Joe Pulizzi, known as the “godfather of content marketing,” believes that most small businesses and startups are going to market in the wrong way.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Brand-to-brand collaboration.

Marketing 169

Marketing Employee Content Marketing Training 169