Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. And last I heard, the newswire business is doing well thank you, still a hearty institution supported by an ecosystem that generates, distributes and consumes the “news.”

Writing 177

Writing Pitching Report Industry 177

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Think about how much work that is: try writing a blog post every day – then add two more.

Study 169

Study Communications Survey Pitching 169

Bianchi Biz Blog

FEBRUARY 12, 2024

My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. It’s one thing to write about how cars are changing from behind a desk. Describe the craziest or most fun story you have written.

Meeting 86

Meeting Report Transportation Automotive 86

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? You should also utilize technology.

Community 91

Community How To Marketing Data 91

Stern + Associates

FEBRUARY 22, 2023

ChatGPT’s sudden emergence into the limelight was enough to shock the world, giving observers a glimpse of the awesome power of novel technologies. The emerging technology media landscape is fluid, with new inventions and subsequently new questions and considerations arising each day.

Communications 62

Communications Technology Software Resources 62

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. I knew I’d found my calling.

Writing 120

Writing Engineering Journalism Analytics 120

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Content Creation and Curation: AI technologies can assist marketers in creating and curating content.

Communications 40

Communications Marketing Technology Data 40

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. Traditional rules no longer apply, so how can your brand gain the media’s attention? What’s your secret to media relations success? I learned early on that it all starts with good writing skills.

Financial 120

Financial Healthcare Media Relations Technology 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

Flack's Revenge

MAY 14, 2019

He cited data from recent studies: “Is the process of media relations getting harder? Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? There’s no shortage of things to write about and most media don’t care about your news or your stories, as noted above.

Survey 195

Survey Journalism Agency Data 195

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! Information overload occurs when you try to consume too much knowledge or data at once.

Pitching 54

Pitching Media Media Relations Writing 54

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. Meet the Media: Philip Nussel, Web Editor at Automotive News.

Automotive 86

Automotive Meeting Media Pitching 86

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. AI loss of luster “Two-fold: AI fatigue is real.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. What makes them appear strong, is actually a weakness.

Technology 81

Technology Company Analytics Writing 81

Bianchi Biz Blog

JULY 10, 2023

I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. I get a lot of “Write about this startup!” Any pet peeves with PR people?

Meeting 84

Meeting Report Automotive Media 84

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Critical Mention

APRIL 17, 2019

For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. This new technology enables 24/7 availability. Currently, he is working as an editor at the writing service Essay Writing Land. Personalization.

Social Media 156

Social Media Trends Media Instagram 156

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. And this is a perfect example of why I love working in healthcare technology – the work some of our clients are doing is truly life-changing!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. Along this same line of thinking is consumer education.

Meeting 78

Meeting Automotive Media Technology 78

Cision

JULY 13, 2016

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. What is your secret to media relations success? and all with a consistent look and feel.

Print 120

Print Tourism Transportation Film 120

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Bianchi Biz Blog

NOVEMBER 1, 2021

Automakers and their partners in the aftermarket are improving on battery technology seemingly every day and range anxiety for most EV drivers isn’t nearly what it used to be. Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. Describe the craziest or most fun story you have written.

Meeting 75

Meeting Automotive Media Newspapers 75

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”.

Employee 149

Employee Print Writing Survey 149

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 89

Pitching Report Software Survey 89

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. Maris Callahan is the director of public relations for Donuts Inc.

Trends 120

Trends Leadership Small Business Analytics 120

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). It's very time-consuming, and can be emotionally draining.

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? ” It was not what I had in mind, but I said, yes.

Enterprise 68

Enterprise Ethics Engineering Technology 68

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. So really looking forward to this, Bryan.

Advertising 131

Advertising Advertising Data Reputation 131

Beyond PR

JULY 28, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Don’t just write this feedback down — actually do something about it. At Cision, many of our team members have worked at other technology corporations.

Employee 80

Employee Journalism Data Technology 80

Barokas

FEBRUARY 5, 2019

This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. is time consuming, drawing the marketer father away from his day-to-day responsibilities.

How To 60

How To Marketing Resources Journalism 60

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. Contact us to discuss your specific needs.

Strategy 96

Strategy Ethics Social Media Data 96