Survey shows people follow brands on social media to stay informed about new products and services
Sword and the Script
SEPTEMBER 26, 2023
While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. The survey isn’t segmented by B2B respondents but there were three findings that stood out. click any image for higher resolution) 2.
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