Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 124

Privacy Google Advertising Advertising 124

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

Communications 383

Communications Tools Google Resources 383

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. If 55,000 people watched your video on YouTube, I was happy. Through a click-thru on a tweet or YouTube link? Our clients were happy.

Social Media 97

Social Media Media YouTube Facebook 97

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500.

Social Media 117

Social Media Study Blogging Company 117

Contently - Strategy

MARCH 5, 2024

On average, it takes a consumer seven points of contact to feel they have a relationship with a brand. The bank’s entertainment access program links its credit card in consumers’ minds with aspirational and fun purchases like concerts. The earlier you can seed that first memory of value, the faster you’ll reach customer loyalty.

Financial 52

Financial Content Marketing Examples Banking 52

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. A majority of U.S. M: MULTIMEDIA.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

PR 20/20

MAY 16, 2023

How do they consume information? With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. Instead of spending the majority of your time creating numerous time-consuming assets, the iceberg method enables you to work smarter—not harder.

Marketing 69

Marketing eBook Resources Tools 69

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Let your content design consume the page and overpower the message your brand is trying to convey. Until next time!

Infographics 103

Infographics Radio Instagram Sports 103

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences.

Technology 115

Technology Big Data Video Data 115

Presspage

JUNE 27, 2017

Visitors may come from a social media platform, a newsletter, another article they have read on your website, an external link or another place where the link to your press release can be found. Adding embed codes and using file sharing sites like YouTube and SlideShare, make it easy for visitors to freely share your content.

Social Media 96

Social Media Infographics YouTube Strategy 96

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. In one minute, the equivalent of all 4 seasons of Game of Thrones is uploaded to YouTube. Are you creating content that others want to spend the little time that they have to consume? Put simply, everyone is creating content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Solo PR Pro

MAY 15, 2018

Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. Infographic via Deposit Photos. Use video on websites, in email marketing, and social media. For social media, livestreaming, or a more casual presentation, “DIY” video shot with a mobile phone or digital SLR camera is fine.

Video 57

Video Marketing Mobile YouTube 57

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. Multimedia attachments.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. Multimedia attachments.

Writing 75

Writing How To Infographics Pinterest 75

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. First, it feeds the need for consumable content.

Publicity 75

Publicity Small Business Advertising Advertising 75

The Stalwart Blog

DECEMBER 18, 2015

While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. However, things are changing and that is no longer the case. What exactly does that entail?

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Between the captivating visuals of smartphones to the immersive worlds of VR, digital media has become a universe of its own, that’s brimming with possibilities.

Media 78

Media YouTube Transportation eBook 78

MaccaPR

NOVEMBER 10, 2015

Feed Social Media As If It’s A Living Breathing Organism. Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

prTini

OCTOBER 31, 2014

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. Why Did Taco Bell Just Wipe Out Its Social Media Accounts? 5 Ways to Land Media Coverage with No News (Geben). 4 Social Media Personal Branding Mistakes You Must Avoid.

Case Study 44

Case Study Infographics YouTube Pitching 44

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Third, Social Media Experience. I put social media experience third for a reason. Bonus tip: most employers will check you out on social media. First, Writing Skills. Focus on the results.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Is there a YouTube video that garnered thousands of organic views? Enter: Content repurposing.

eBook 145

eBook YouTube Video Social Media 145

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement.

Video 62

Video Infographics Social Media Instagram 62

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. Is there a YouTube video that garnered thousands of organic views? Repurposing blog posts into social media content Wrote an in-depth listicle or did a deep dive into a how-to post? See where we’re going with this?

eBook 52

eBook Video YouTube Blogging 52

Contently - Strategy

APRIL 24, 2019

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Shift Communications

MARCH 3, 2017

In the increasingly competitive media landscape, data that supplements a trend being covered in the press – or better yet, offers a contrary insight – can result in some serious ink. Surveys require resources, both time and money, so it is critical to do a scan of the media that is important to you or your client.

Survey 60

Survey Data Google Web 60

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. Visual content is unquestionably the current dominant form of media for the digital age.

Analytics 60

Analytics Data Analysis Technology 60

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. We know consumers don’t want to be bombarded with “Buy this!”

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with. Give consumers and members of the media every reason to identify with your company and the personalities behind it.

Web 40

Web Pitching Local Report 40

MaccaPR

JULY 23, 2014

Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute , with our limited ability to stay focused. The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. Consumers love short and punchy. Make it original.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Social media sites such as Facebook have content discovery features integrated into its algorithms. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. The focus was more on quality of content.

How To 129

How To Content Marketing Engineering Advertising 129

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it.

Blogging 48

Blogging Employee Corporate Google 48

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28