PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. The second way to make numbers more relatable is to display them as infographics. Daycare sends a note that tomorrow is pajama day. And it’s time to update apps on your phone.

Employee 149

Employee Communications Storytelling Corporate 149

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. What are you already doing to establish thought leadership and build brand awareness? But are you even investing in long-term strategies that will help you get them?

Conference 120

Conference How To Infographics Leadership 120

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Doug reiterated this last point when I asked him for his take on thought leadership in the media. If the media feels misled, the chances of your story getting placed will be nil. .”

Leadership 40

Leadership Report Media Video 40

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. They must reconsider how they create, distribute and pitch their thought leadership. For our newest findings, check out the State of the Media 2016 Report! So how can you stay on the cutting edge of the news industry?

Trends 120

Trends Mobile Media Print 120

Shift Communications

JANUARY 2, 2019

Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. If there has been a major leadership change and the values or culture have evolved as a result, spend some time developing the proof points that now exist and redefine the story.

Analysis 95

Analysis Infographics Internal International 95

Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. In other words, RBC had a huge opportunity to educate and entertain consumers before promoting its products. “We

Strategy 108

Strategy How To Content Marketing Analysis 108

Beyond PR

FEBRUARY 21, 2017

Here are three ways brands can develop a great story with earned media: Use press releases, blogs and social media to deliver content that engages journalists and consumers and sparks them to share it. Don’t forget to include data or multimedia to bolster your story. Look for ideal timeslots where competition is low.

Brand 71

Brand Branding Media Infographics 71

Sword and the Script

JUNE 11, 2019

I like to see things like case studies and infographics freely accessible. Knowing what kind of content someone with purchase intent consumes helps you understand when gating is appropriate. Usually when there two sides dogmatically arguing the truth is somewhere in between. Deciding to gate something is a case-by-case decision.

B2B 120

B2B Mobile Content Marketing SEO 120

PRSay

NOVEMBER 18, 2016

Consumers are becoming increasingly choosy about the messages they want to receive – some simply aren’t clicking ads while many have gone as far as enabling ad blocker s. Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc.

Media 60

Media Leadership Enterprise Data 60

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. How were you able to present this information to audiences without overwhelming them with numbers?

Publicity 157

Publicity Social Media Report Fashion 157

Presspage

AUGUST 15, 2017

thought leadership. The proof is in the pudding - research by Animoto shows that 60% of millennials prefer to watch a video rather than read a newsletter, and 56% of consumers believe that if a company has a website, it should have a video. These trends included: the importance of influencers. the importance of measurability.

Technology 115

Technology Big Data Video Data 115

Communications Conversations

APRIL 4, 2016

They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). In this case (see below), it’s a more consumer-facing post about how folks can help in the fight against hunger (which Walmart is supporting).

Corporate 60

Corporate Strategy Pinterest Web 60

Shift Communications

MAY 14, 2015

What each has in common: Public companies with investor relations needs; diverse number of locations; indirect channel sales structures for at least some of their core business; indirect end consumer impact. Lastly, increase the thought leadership content volume and break the blog content out of the “news” bucket.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

JUNE 7, 2016

Then following a leadership shake-up, the new CMO realizes that diversified investment is getting very little penetration and moves to consolidate marketing assets once again. Corporate marketing types shouldn’t take the latter statistics too hard. This is because every few years’ big business push marketing assets down to divisions.

Survey 60

Survey Marketing B2B Infographics 60

PRSay

MAY 30, 2018

For the uninitiated, deciding which social media platform to use can be one of your biggest challenges, as each channel has its own array of nuances affecting how users prefer to consume content.

Strategy 60

Strategy Communications Case Study Data 60

PRSay

AUGUST 23, 2016

Infographics for instance, work very well for illustrating statistics and other technical content. The creative format of infographics also help to steer the consumer to look at data, which would have been otherwise more easily overlooked.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

Infographics for instance, work very well for illustrating statistics and other technical content. The creative format of infographics also help to steer the consumer to look at data, which would have been otherwise more easily overlooked.

Video 60

Video Financial Infographics Web 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

SEPTEMBER 23, 2021

About 74% of consumers get frustrated when content has nothing to do with their interests. Another 52% of consumers will switch brands if a company fails to personalize communications. Focus on someone who has a leadership position if you can. Visuals like infographics, polls, or video content will help engage your audience.

Brand 108

Brand Branding How To SEO 108

MaccaPR

MAY 3, 2019

million people download each episode) and the “Tim Ferriss Show” (300 million episodes downloaded), plus hundreds of business-oriented podcasts, suggest that the medium has morphed from entertainment into a mission-critical thought leadership channel. Understand How Podcasts are Consumed Differently Than Other Content.

Company 113

Company Interviews Print Pitching 113

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

APRIL 24, 2019

In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. That influences how many we’re able to produce.”.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Infographics. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Stephen Waddington

MARCH 24, 2019

Google+ will close to consumers on 2 April. Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. It will almost certainly require a new type of politician to provide leadership to help the UK thrive.

Tools 69

Tools Insurance Insurance Handbook 69

ISEBOX

MARCH 3, 2016

Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Multimedia content that’s more “snackable” for those you’re trying to reach.

eBook 70

eBook Viral Conference Content Marketing 70

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. After all, affecting change is much about leadership and sharing a clear vision. Visual by LeaderShip Solutions. Your team needs to keep up with and swiftly respond to evolving consumer behavior.

How To 60

How To Software System Employee 60

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. Broadband internet access became a mainstream consumer proposition in 2000. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

AUGUST 5, 2015

“Establishing that your company’s blog is written by an actual person,” says our agency’s social media director, Christina Milanowski, “not only helps to advance your expert positioning and thought leadership platform - it also makes your content more relatable from a human perspective.”. Consumers of content - whether.

Blogging 48

Blogging Employee Corporate Google 48