5W PR

OCTOBER 18, 2023

Miscommunications can cause misunderstandings, erode trust, and even put consumer health at risk. Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Clearly disclose any financial relationships with endorsers.

Brand 78

Brand Branding Crisis Communications Healthcare 78

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences. The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences. The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? These sectors may range from education, government and energy to financial services, healthcare and insurance.

Enterprise 261

Enterprise Privacy Government Software 261

Bianchi Biz Blog

FEBRUARY 1, 2024

Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

Marketing 108

Marketing Newspapers Print Local 108

Stephen Waddington

APRIL 13, 2022

The Consumer Prices Index rose by 6.2% Review any long-term financial commitments and ensure that you’ve enough cash. Areas of digital transformation such as education and training, healthcare and technology are likely to remain resilient. Services grew by 0.2% and construction, which fell by 0.1%. in February.

Energy 131

Energy Government Crisis Policies 131

Stern + Associates

DECEMBER 1, 2022

Smart collaboration is the best way to accomplish a company’s strategic, financial, and talent goals. Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As

Measurement 62

Measurement Automotive Employee Financial 62

Shift Communications

JUNE 19, 2017

Strengthened consent : Companies doing business with EU citizens will be required to vastly simplify consent requests – no more pages of unintelligible user licenses or tricks designed to mislead consumers into clicking/giving up their personal data. You’d be wrong…. Who does GDPR impact? Do you screen customers for their citizenship?

Publicity 163

Publicity Marketing Privacy Advertising 163

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Consumer health and fitness. Consumer technology. Healthcare providers. Who’s the most verbose? Does Tweet Length Mean Anything for Engagement?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Deirdre Breakenridge

JANUARY 20, 2015

Passionate about UX and Lean & Agile methods, Patrick has used these techniques throughout his career to build effective solutions for healthcare, financial services, government, fashion, and consumer electronics companies.

Creativity 150

Creativity Healthcare Fashion Travel 150

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. Example: A financial service company (a small business) in NY State discovered that one of their target audiences was women over 50 who were interested in investment and retirement planning. The media is a target audience. Don’t just say women, or mothers.

Small Business 213

Small Business Fashion Groups Local 213

Cision

JUNE 8, 2016

There is a strong roster of B2B and consumer clients here in tech and AV, two of my specialty areas, as well as in the marketing, financial services and consumer products sectors. What do you hope to accomplish in your new role as senior account director at Feintuch Communications?

Financial 120

Financial Healthcare Media Relations Technology 120

Shift Communications

JANUARY 27, 2015

Imagine what Watson is doing or did on Jeopardy and what it’s doing in healthcare and financial services; apply that to marketing. Personalization should be on marketers’ minds: creating a one-on-one marketing feel and making the consumer feel as though you created that piece of content just for them.

Marketing 60

Marketing Healthcare Technology Storytelling 60

Sword and the Script

DECEMBER 3, 2019

The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities.

Data 91

Data Enterprise Survey Instagram 91

Shift Communications

MAY 4, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. If you don’t have a mobile retargeting strategy, develop a Facebook retargeting strategy and by default, you have a mobile retargeting strategy. What else did Facebook reveal?

Facebook 107

Facebook Video Mobile Advertising 107

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. The answers aren’t easy, or obvious.

Crisis 92

Crisis Marketing Healthcare Resources 92

Solo PR Pro

JULY 3, 2019

The report focuses on the “impact of the Internet on work (via on-demand services & remote options), education & healthcare.”. Digital payments now make up 59% of all financial transactions ( slide 120 ). When sharing the report, she stated, “If it feels like we’re all drinking from a data firehose, it’s because we are.”

Report 45

Report Privacy Pinterest Retail 45

Reputation Us

JANUARY 11, 2016

As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands. Recognize that communicating to your health care consumers is not “one-size-fits-all.” However, the 2016 consumer will want to engage more with docs, not just apps.

Communications 60

Communications Insurance Insurance Privacy 60

David PR Group

MAY 15, 2014

Sadly, the other 99.99% of us don’t have the financial wherewithal to prevent unwanted images from being published online. Further, time has shown that consumers like to look at reviews and read feedback on businesses which they may patronize. Doctors, hospitals and healthcare providers have been feeling the impact lately, too.

Reputation 40

Reputation Hotels Crisis Management Google 40

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. However, there’s still room for improvement.

Financial 111

Financial Industry Report Insurance 111

Cision

MAY 17, 2016

Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. This is a good thing, not a “big brother” thing, as consumers will receive content that is increasingly relevant to their specific interests.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? ROI: Financial return compared to PR costs. In contrast, ChatGPT offers conversational, personalized responses and creates original content just for you. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

PR Conversations

JULY 20, 2015

These experiences were all good ones, including meeting new people and the commonality of working in teams towards specific business and financial goals towards betterment. For example, the ballyhoo around many tribes and their online “communities” particularly when related to a consumer product or service.

Community 40

Community Print Twitter Creativity 40

NewsWhip

MAY 26, 2020

AQ: Clyde Group is run conservatively from a financial standpoint, so we’re very selective about the services and vendors that we invest in. BL: The Clyde Group does a great deal of work in healthcare, education, finance, and technology sectors. Success metrics can be a sensitive topic in times of crisis.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Contently - Strategy

APRIL 24, 2019

In previous years we’ve had campaigns that are very focused on the pain, and we’re now pointing the way out of the pain and pointing toward a bright future for healthcare.”. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Buzzstream

JUNE 5, 2024

If consumers forget what your logo looks like, your business may need better branding. SuperDrug, a remote healthcare service in the UK, took another approach to a similar concept. This is a great way to unearth or analyze data that may otherwise be hidden or too time-consuming for journalists and publishers to find.

62

62

Stuart Bruce

OCTOBER 30, 2014

Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. Power that me must wield responsibly.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

NewsWhip

FEBRUARY 26, 2021

Its cross-cultural insights are widely cited in media outlets such as The Financial Times, The Wall Street Journal, The New York Times, The Economist, Fortune, Forbes and others. So you can assume that they’re very likely to pay for one or more news sources, to be consuming a lot of public policy or business information.

Brand 78

Brand Branding Media Government 78