Reputation Us

MARCH 27, 2023

The rise of the awareness of ESG—environmental, social and governance—and its importance started to truly take form three years ago. A is for Acknowledging ESG’s Hard Truth Companies hoping to profit from increased concern over environmental issues offer consumers a range of green-friendly messaging.

Reputation 78

Reputation Corporate Survey Employee 78

Stephen Waddington

OCTOBER 13, 2020

These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel. It met weekly during the UK national lockdown and provided representation to the Government on behalf of industry.

Report 144

Report Communications Government Crisis 144

Stern + Associates

OCTOBER 24, 2023

How do you motivate employees and influence customers in positive directions? His guidance is relied upon by organizations and governments around the world as they seek reliable theories on influencing populations in positive ways, even during uncertain times. How do leaders bring about change?

Tools 110

Tools Employee Government Strategy 110

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Stern + Associates

NOVEMBER 13, 2023

But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected. Political backlash has made it less prominent; but investors and consumers are still pressing companies on it anyway. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 116

Trends Communications Conference Leadership 116

Stephen Waddington

JUNE 29, 2021

This is a government incentive aimed at encouraging innovation among UK companies. Research and Development tax relief for small and medium-sized enterprises applies to enterprises with less than 500 employees and turnover under €100m or a balance sheet total under €86m. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. Where individual governments have failed, some companies have taken action.

Leadership 156

Leadership Corporate Energy Government 156

Flack's Revenge

AUGUST 6, 2019

It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job. Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. Should brands take a stand?

Corporate 198

Corporate Brand Branding Agriculture 198

Stern + Associates

JULY 27, 2023

Driven by a political backlash, the notion that environmental, social and governance (“ESG”) issues should play a key role in business and investment has been widely challenged or even outright attacked in some cases. Over the past year or so, there’s been a big (and now accelerating) shift in the climate around sustainability communications.

Communications 86

Communications Corporate Government Energy 86

PRSay

NOVEMBER 5, 2021

When they recently took out full-page ads in national newspapers promoting religious foundations within government, coverage ensued from outlets left, right and center. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. Improving MBI is another similar opportunity.

Communications 189

Communications Journalism Advertising Advertising 189

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Pay-to-play. “I Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JULY 9, 2021

The programs help younger employees elevate their profiles within their companies’ ranks, too. Combined, millennials and Gen-Z employees now constitute the largest segment of the workforce and a burgeoning consumer market. A more strategic, macroeconomic argument can also be made for reverse-mentoring programs.

Nonprofit 218

Nonprofit Employee Internal International 218

Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. These two disciplines are becoming increasingly important to businesses, employees, and consumers.

Publicity 79

Publicity Meeting Policies Employee 79

The Stalwart Blog

OCTOBER 17, 2020

In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. But nowadays, the expectations by consumers as well as politicos and government entities are so unrealistic about how quickly a vaccine can get developed that pharmaceutical companies are going to find themselves in a real bind.

Pharmaceuticals 78

Pharmaceuticals Publicity Government Reputation 78

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. The Government led by Prime Minister Petteri Orpo has a very ambitious program to balance the State budget and support growth. This applies to the media also.

Radio 59

Radio Pinterest Television Government 59

Wadds Inc.

APRIL 26, 2023

The relationship between agency employers and employees has reset. The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. This is inevitably impacting business and consumer confidence. Recruitment has stalled in all but replacement and investment roles.

Agency 98

Agency Publicity Marketing Banking 98

Reputation Us

NOVEMBER 7, 2023

While small- to mid-size companies may not face the same pandemonium as the government if a leak occurs, a business announcement revealed publicly ahead of schedule can still wreck unnecessary havoc on your organization. HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. Mergers and acquisitions are notoriously leaked. Limit Disclosure.

Reputation 78

Reputation Real Estate Internal International 78

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. And for consumers and investors, ESG awards offer good pointers for making informed decisions. For the original blog, please visit here.

Company 59

Company Report Government Local 59

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. De-influencing is when content creators uncover the truth about products consumers have been pushed to purchase, all in a bid to address overconsumption.

Reputation 62

Reputation B2C Ethics Trends 62

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities.

Company 189

Company Employee Internal International 189

Institute for Public Relations

APRIL 28, 2023

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. residents who work for companies with 1000+ employees.— Four online surveys were conducted during February 2023. — 509 U.S. — 496 U.S.-based — 1,060 U.S.

Corporate 59

Corporate Reputation Survey Financial 59

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 148

Employee Print Writing Survey 148

PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. If you monetize while in uniform, then clearly identify your material as your own and not the government’s. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 172

Ethics Public Affairs Policies Guidelines 172

Landis PR

DECEMBER 12, 2022

90% of consumers care about sustainability when buying goods and services. Business and industry leaders that can demonstrate the ability to grow profits and minimize environmental impacts can increase their share of voice with eco-conscience consumers. One-fifth of the world’s 2,000 largest companies aim to be carbon net zero by 2050.

Financial 52

Financial Government Storytelling System 52

Maxim Behar

APRIL 6, 2023

For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. There was chaos and attempts at governance in the first ten years - stern, conservative governments, and loose liberal cabinets, and what not. But let me start all over again.

Government 52

Government Local Film Television 52

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. The study found, “47% of global consumers say they tend to trust companies by default, meaning they have to do something bad to lose their trust, while 37% feel the opposite, indicating that companies have to earn their trust.”.

Brand 109

Brand Branding Survey Customer Service 109

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….

Reputation 60

Reputation Corporate Survey Employee 60

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. For the pandemic, there may be several, including customers, employees, shareholders, vendors, the community, and unions. Crises come and go, and many, like the pandemic, can’t even be foreseen.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Mindful Marketing

SEPTEMBER 19, 2020

Two years ago I wrote about Starbuck’s innovative efforts to serve deaf consumers through a specially-designed store in Washington, D.C. Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL).

Corporate 103

Corporate Consumer Employee Print 103

ImPRessions - Crenshaw Communications

MAY 18, 2018

government when it refused to unlock the San Bernadino shooter’s iPhone. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. But the storytelling should go beyond the founders and employees.

Brand 149

Brand Branding Storytelling B2B 149

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers.

Automotive 97

Automotive Technology Communications Mobile 97

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Employee advocacy is therefore definitely worth considering for your strategy.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Employee advocacy is therefore definitely worth considering for your strategy.

Social Media 62

Social Media Trends Media Instagram 62

Stephen Waddington

MAY 27, 2020

60% of employees have been furloughed and 50% of PR businesses expect to make redundancies. Government funding may mask the damage in the short-term, but the true economic cost will rear its head in the months and years ahead. Working smarter I’m consuming learning material more frequently than at any period of my career.

Crisis 107

Crisis Government Healthcare Community 107