Agility PR Solutions

NOVEMBER 27, 2018

The level of distrust in the media levied by the current administration is clearly filtering to the consumer level—but it is also impacting media buying and content placement goals throughout government. The post Federal marketers’ challenges in a media-distrusting government appeared first on Agility PR Solutions.

Government 66

Government Marketing Media Consumer 66

Agility PR Solutions

MARCH 20, 2024

Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the environmental, social and governance (ESG) data used to inform investment decisions (..)

Data 110

Data Company Publicity Government 110

PR News

JANUARY 10, 2019

We know, there’s much research showing that consumers want brands to take stands on issues. The post Authenticity is Key for Brands During the Government Shutdown appeared first on PR News Blog. . ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response.

Government 79

Government Brand Branding Consumer 79

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78

Privacy Consumer Company Nonprofit 78

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.

Automotive 99

Automotive Mobile Government Technology 99

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. However, there are also several restrictions in place for these businesses because they have to follow government guidelines. On Thursday, April 18th at 12:00 p.m. Tyler Madison, Program Manager, Kentucky Proud.

Government 35

Government Agency Consumer Agriculture 35

Agility PR Solutions

JANUARY 24, 2024

The “E” in ESG gets plenty of attention as sustainability is such a high-profile worldwide concern for businesses and consumers alike. But with the introduction of both mandatory and voluntary ESG reporting requirements, company managers recognize the increasing pressure to improve their performance on social and governance issues.

Government 110

Government Consumer Report Company 110

Cision

SEPTEMBER 22, 2016

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. People felt duped by the government, Wall Street, corporations, and the media. No one was safe from consumer skepticism as we entered the post-trust era (PTE).

Consumer 120

Consumer Crisis Management Advertising Advertising 120

Business Wire

JUNE 12, 2020

More and more consumers are turning their attentions to the role companies play in the local and global society. The world is changing. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges.

Public Affairs 223

Public Affairs Resources Publicity Blogging 223

Onclusive

NOVEMBER 4, 2021

These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending.

Analysis 370

Analysis Tools Policies Reputation 370

Ronn Torossian

AUGUST 4, 2020

For political, economic, and PR reasons, Uber has always been a tough sell to government regulators in London, UK. There have been back-and-forth battles, regulations, pushback, and ongoing arguments about consumer demand and rideshare safety in this major international city.

Government 195

Government Internal International Consumer 195

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Only by doing this can you ensure that your company narrative reflects your commitment to sustainability, social impact and robust governance.

Report 109

Report Government Financial Trends 109

Agility PR Solutions

MAY 15, 2022

consumer sentiment towards sustainability—revealing that the […]. consumer sentiment towards sustainability—revealing that the […]. The post 7 in 10 would change their shopping habits after learning a brand isn’t operating sustainably appeared first on Agility PR Solutions.

Retail 148

Retail Brand Branding Government 148

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. Multiple studies show that today’s consumers increasingly turn to brands known for their social and environmental responsibility.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Agility PR Solutions

AUGUST 26, 2019

We’re living in an increasingly volatile time of immigration backlash, trade wars and polarized governments, and new research from comms giant FleishmanHillard confirms that consumers expect companies to take […].

Consumer 60

Consumer Brand Branding How To 60

PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. For communicators, there are urgent questions.

Brand 135

Brand Branding Nonprofit Government 135

PRSay

SEPTEMBER 19, 2022

Golin says data show that nearly half of consumers believe a company’s CEO is responsible for making environmental justice a priority. Minorities are also more likely to live near oil refineries or chemical plants, where they experience higher exposure to toxins that can increase rates of heart disease, cancer and asthma, the report says.

Company 144

Company Chemicals Public Affairs Survey 144

Polaris

NOVEMBER 28, 2014

Here are 7 steps to creating buyer personas to help build your consumer brand. In the tax software example, the consumers are men and women age 25+ who purchase software to prepare their personal taxes, small business owners who do their own returns and the bookkeepers and accountants who prepare tax returns. 1: Segment your audience.

Consumer 154

Consumer Brand Branding Software 154

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. Consumers are increasingly anxious to know what companies are doing to protect their personal information. 15% – Federal Government.

Reputation 60

Reputation Study Corporate Consumer 60

Agility PR Solutions

OCTOBER 26, 2022

New Forrester research finds that governments, investors, consumers, and companies worldwide are stepping up to invest in and embrace more sustainable solutions to combat climate change. The research and advisory firm estimates that the US and the EU alone are currently spending $1.4 billion in VC funding for green tech; […].

Ethics 100

Ethics Government Consumer Company 100

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission. Is ATV CTV?

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

Enterprise 261

Enterprise Privacy Government Software 261

Onclusive

MARCH 9, 2023

As policies on protections for women & minorities have been passed by governments over the years, gender inequality and workplace fairness have become top news stories. A brands reputation and values are becoming an ever-important factor for consumers. What stories and news are you focusing on?

Internal 195

Internal International Brand Branding 195

Agility PR Solutions

OCTOBER 6, 2022

New research from comms giant WE Communications reveals growing skepticism over whether brands are ultimately delivering on their purpose and environmental, social and governance (ESG) pledges—especially in a world where volatility is the new constant.

Brand 86

Brand Branding Government Survey 86

5W PR

JANUARY 1, 2023

These days, a lot of consumers have started putting a lot of importance on social responsibility, and have shown that they are willing to do business with, and support companies that care about sustainability and social issues. The post Reputation and Social Responsibility appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Reputation 158

Reputation Corporate Policies Ethics 158

Mark My Words

FEBRUARY 20, 2024

In my view, for governments, the answer isn’t banning smartphones, it’s educating people (not just kids) how to consume media healthily, discerningly and, yes, safely. How do we contribute to an ecosystem that breeds positive and considered engagement that doesn’t spiral into addiction and disillusionment?

Communications 60

Communications Media Government Education 60

Agility PR Solutions

JULY 21, 2020

The school year is officially on next month, but despite the government mandate of fully opening schools in the U.S., New research from the National Retail Federation finds consumers tentatively planning to spend a record […].

Retail 139

Retail Government Study Consumer 139

PRSay

MAY 3, 2023

Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. In recent years, the role of environmental, social and governance (ESG) issues in a company’s reputation has sparked widespread debate.

Reputation 137

Reputation Corporate Report Employee 137

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers.

Brand 215

Brand Branding Instagram Video 215

Stern + Associates

OCTOBER 17, 2023

Science Envoy, approved by the Secretary of State, Narang is engaging internationally at the citizen and government levels to enhance relationships between other nations and the United States, develop partnerships and improve collaboration. Named a 2023 U.S.

Technology 120

Technology System Government Groups 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ).

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ).

Trends 156

Trends Healthcare Government Leadership 156

Agility PR Solutions

JULY 27, 2022

As consumer and societal demands increase for brands and businesses to commit to—and prove—sustainability in their products and operations, companies around the globe have made earnest, often specific, commitments to environmental, social and governance (ESG) goals, but are struggling on the journey to meet them.

Company 78

Company Government Meeting Consumer 78

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Flack's Revenge

NOVEMBER 26, 2019

Job requirements for those pitching consumer tech products may be more like general CPG. Big brands can be constrained by bureaucracy and disclosure regulations governing public companies. Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially.

How To 207

How To Enterprise Government Technology 207

Ethical Voices

MARCH 9, 2023

Amiga: Ethics of AI Pitching – Thinking about the ethical use of generative AI in public relations and marketing has been consuming every spare minute of my day. From AI tools for media relations to plans to restrict freedom of speech and continued resume bias, the topics are worth a read. Check them out below!

Ethics 77

Ethics Pitching Public Affairs Government 77

Stephen Waddington

APRIL 13, 2022

Economic data points published by the Government this week are the strongest signal yet of economic turbulence ahead for the UK. The Consumer Prices Index rose by 6.2% The Government is relying on households that have made savings over the past two years during the pandemic to spend to enable the UK to hold off a recession.

Energy 131

Energy Government Crisis Policies 131