Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers.

Report 122

Report Media Journalism Privacy 122

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. Communications professionals often get involved when a crisis arises, but this is too late!

Corporate 141

Corporate Report Privacy Government 141

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.

Publicity 144

Publicity Privacy Crisis Communications Ethics 144

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. When in doubt, don’t jeopardize brand reputation by seeming to take advantage of a crisis or tragedy.

B2B 256

B2B Pitching Conference Privacy 256

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. 53% of consumers say that they prefer to read a mix of positive and negative reviews from a business when buying online. Therefore, having online reviews is crucial for your business’s success.

Policies 101

Policies Construction Reputation Privacy 101

Agility PR Solutions

AUGUST 21, 2018

Misinformation, fake news and data privacy concerns are seeding doubt in consumers around the integrity and authenticity of today’s brands and businesses. But faced with this crisis in trust, brands are presented with a unique opportunity to restore consumers’ confidence in their values and business practices through transparency.

Social Media 60

Social Media Brand Branding Privacy 60

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt.

Brand 108

Brand Branding Survey Customer Service 108

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Adherence to privacy regulations.”. Remote work.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. When in doubt, don’t jeopardize brand reputation by seeming to take advantage of a crisis or tragedy.

B2B 156

B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. So, what does that entail?

Government 149

Government YouTube Wikipedia Google 149

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. It’s an excellent solution for brands with busy consumers who can afford to listen to the content, but don’t have the time to watch it. Transparency. Thumbnail unification.

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

JUNE 13, 2018

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. Since the company stayed silent, the incident spun out of control.

Company 87

Company Banking Crisis Facebook 87

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

A company crisis is looming. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. That coverage will also likely lead to more opportunities for the spokesperson: additional interviews, panels and speaking engagements, for example.

Company 136

Company Interviews Reputation Privacy 136

Shift Communications

SEPTEMBER 21, 2017

Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. As we continue to see these trends, it’s logical that these companies will potentially face a level of criticism comparable to consumer facing tech companies. Craft a 360-degree crisis communications plan.

B2B 60

B2B Leadership Crisis Communications Technology 60

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The Annenberg survey listed data privacy, health care and diversity as social issues. In addition, not all social issues are political.

Technology 126

Technology Study Communications Survey 126

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. It’s an excellent solution for brands with busy consumers who can afford to listen to the content, but don’t have the time to watch it. Transparency. Thumbnail unification.

Social Media 61

Social Media Trends Media Instagram 61

Rock the Status Quo

MARCH 30, 2015

This new launch could be handy for Facebook, who makes money based on how much time users spend on the social media platform each day to set their advertising reach and costs – but will it be truly useful for consumers? For PR pros, however, it might not cause too many ripples in the crisis control front. Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari. And what can we learn from how Equifax handled the crisis? How did it escalate?

Crisis 149

Crisis Crisis Management Reputation Financial 149

Ethical Voices

APRIL 17, 2023

We need to be focused on transparency, fighting misinformation and disinformation, and be really respectful of privacy. What about in terms of privacy? We have the ability to gather so much information on consumers. We’re just at the beginning of the AI thing and the issues there. Where should we draw the line?

Enterprise 68

Enterprise Ethics Engineering Technology 68

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. ” ~ Prof.

Writing 190

Writing Communications Marketing B2B 190

PRSay

JANUARY 16, 2020

In today’s world, being prepared with a comprehensive crisis plan is no longer enough. As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”.

Reputation 180

Reputation Privacy Banking Ethics 180

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

AUGUST 19, 2019

Studying at university is a consumer experience. Personal relationships, privacy, social life, and timekeeping are all potential flash points. Austerity, the banking crisis, and student debt are resetting expectations in the workplace. There’s a shift in pace and structure. There are clear rules to follow in a workplace.

Comparison 102

Comparison Privacy Employee Construction 102

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. Companies should prioritize consumer safety and address concerns promptly. Lesson Learned : Protecting user data and privacy is paramount.

Privacy 52

Privacy Ethics Data Airlines 52

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Our notions of privacy and confidentiality will be challenged. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Landis PR

DECEMBER 4, 2023

The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. Really, it’s more about preparing for the future of content marketing, which will call for a harmonious partnership between human creativity and AI efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

MaccaPR

SEPTEMBER 14, 2015

Our public relations world promptly erupted with crisis advice, recommending what Subway - which had featured the now self-admitted molester in some 300 ads over 15 years - should have done after it learned that the face of its brand had committed acts which guarantee that its $5 foot-long will forever be associated with a pedophile. “I

Brand 48

Brand Branding Crisis Social Media 48

PRSay

APRIL 18, 2016

The free content consumers enjoy is paid for by advertising. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Ads do provide the consumers with valuable information. Is ad-blocking ethical?

Ethics 60

Ethics Web Advertising Advertising 60

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. The communications lessons, on the other hand, will be covered in crisis management classes for many years. Lochte loses luster.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202