Stern + Associates

FEBRUARY 13, 2024

I recommend reading widely and consuming media (podcasts, newsletters, blogs, etc.) By doing so, leaders can unlock a wealth of creativity, drive deeper employee engagement, and foster a culture where everyone feels empowered to contribute their best. from a wide variety of thought leaders, not just the people in privilege or power.”

Internal 107

Internal International Groups Employee 107

PR 20/20

JULY 11, 2019

But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history. BONUS: Catch the Content Marketing Workshop on July 16.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. Story telling, club making and building a culture that feels like a country is a powerful way to connect with consumers.

Retail 225

Retail Consumer Brand Branding 225

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. That passion drives bravery and pays off in bold creative ideas that make a difference.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Waxing UnLyrical

DECEMBER 21, 2018

This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. She is an active speaker and gives workshops for other non-profits and university communications students on the subjects of non-profit marketing and women’s leadership. Spending most of her career in Washington, D.C.,

Strategy 88

Strategy Analysis Small Business Measurement 88

Solo PR Pro

AUGUST 2, 2022

DBC: I've always organized workshops and seminars, so you could say teaching comes naturally to me. ” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them. It's very time-consuming, and can be emotionally draining.

Education 107

Education Course Nonprofit Resources 107

Karen Freberg

MARCH 16, 2018

However, it’s more than just participating in Twitter chats or consuming content – it’s about providing significant value that drives impact. I have to thank social for this! Being present and active on social media is crucial to help establish relationships and connections. Just a thought!

Education 44

Education Social Media Trends Media 44

Waxing UnLyrical

OCTOBER 14, 2010

Instead, Steve encourages people to be creative and to inject personality into their communications. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. Creativity, for them, is an afterthought. He frames this issue in a much more creative way than I did.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. If you choose to stay quiet, it may create an opportunity for the rumors to gain even more traction. These fine folk did: Jan.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

OCTOBER 22, 2010

One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! Not that difficult, is it?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?)

Social Media 89

Social Media Media Facebook Twitter 89

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

PR 20/20

MAY 24, 2018

Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day. The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other. How do they consume information? What matters to them, personally and professionally?

Marketing 40

Marketing Comparison Internal International 40

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. We invited Cleveland HubSpot users to join forces and collaborate during an interactive workshop led by Paul Roetzer ( @paulroetzer ).

Resources 40

Resources Marketing Pinterest eBook 40

MaccaPR

OCTOBER 2, 2014

In other words, a video titled “New Ways To Shoot Photos Underwater During Your Vacation” will get more consumer engagement than one titled, “Acme’s Cutting Edge MX-2000 Camera.” Website links given aren’t live, so consumers can’t easily click through. Source: Hart Schaffner Marx ).

YouTube 54

YouTube Video Web SEO 54

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

PR Conversations

JUNE 3, 2016

I’m not into the details – I love the big idea, the creative problem solving and the community engagement but when it comes to implementing the nuts and bolts of a campaign, I just want someone else to sort it out. Give me the opportunity to set objectives and steer the creative and I’m in my element. Why do you work in PR?

Government 40

Government Social Media Local Corporate 40

Norton's Notes

JUNE 12, 2015

Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Helping creative business owners better communicate their greatness to the right people.

Interviews 28

Interviews Fashion SEO Social Media 28

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Displaced Yank Doug is co-founder and creative director of Velocity Partners. He runs personal PR and creative campaign specialist agency Rich Leigh & Company. And Lagavulin.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

FEBRUARY 5, 2015

And her sentiments pretty much sum up the main reason why this middle-aged, white male was asked to contribute observations on a weirdly skewed visage of science communications, at least when it comes to current practices regarding the recruitment of qualified presenters for conferences and workshops.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

And her sentiments pretty much sum up the main reason why this middle-aged, white male was asked to contribute observations on a weirdly skewed visage of science communications, at least when it comes to current practices regarding the recruitment of qualified presenters for conferences and workshops.

Communications 40

Communications Conference Government Policies 40