Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads. But what does the research say about effectiveness?

Sports 113

Sports Advertising Advertising Survey 113

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical.

Fashion 227

Fashion Travel Interviews Instagram 227

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. and wanted that to be my specialty.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. ” This often happens with a prospect who is changing careers or didn’t study PR in school, but either way, it’s a weak approach to landing a job. Do show creativity.

Publicity 120

Publicity B2B Fashion Sports 120

The Proactive Report

JUNE 17, 2018

Consumers have access to a wealth of information. This ties in with the figures from the US Financial Literacy Study. Use research: You can either use data from existing studies or preferably, do an original study on an aspect of your topic that hasn’t been done before. It must be interesting, different, and creative.

B2C 157

B2C Study Exercises Sports 157

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Cision

MAY 8, 2015

Our interviews with planners at several firms bore this out. Scott herself studied painting and printmaking before entering the advertising world. Jesse Dienstag, executive director and head of planning at Golin , studied theater. Fueling creativity is hard. Great ideas don’t just happen,” Wehking says.

Creativity 120

Creativity Survey Advertising Advertising 120

Prohibition

JANUARY 4, 2023

So, for instance, live streams, podcasts, and interviews can be used to support press releases and brand messaging when it comes to outreach to strengthen brand reputation and the campaign message. PR campaigns can be used in different ways to target media, whether that’s a blog, case study, or creative content.

Digital PR 62

Digital PR Strategy How To Marketing 62

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 88

Marketing B2B Interviews Content Marketing 88

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known. If it doesn’t, get rid of it!

Pitching 228

Pitching Agency Social Media Creativity 228

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include.

Pitching 83

Pitching Writing Film How To 83

Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. It takes rationality but little creativity to design an argument using conventional rhetoric.”. 1) What is storytelling? Uniting idea with emotion.

Storytelling 119

Storytelling Examples B2B Chemicals 119

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Critical Mention

SEPTEMBER 25, 2018

If you’re ready to hire a permanent employee, you can’t just evaluate resumes and conduct interviews. You can do this by providing a topic during the interview to have them write. When you receive their piece, you evaluate their work through creativity and accuracy. You must test your top candidate. A Final Note.

Writing 66

Writing Interviews Creativity Small Business 66

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This drilling down helped succinctly define the need for a higher percentage of consumer press with a healthy dose of B2B tech, a strategic approach we all agreed upon. The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations.

How To 136

How To Case Study Meeting Examples 136

Buzzstream

NOVEMBER 10, 2020

As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

MAY 2, 2024

The next is about an emissions study with some colorful graphics. There is a good chance that this site may be open to our study. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. Finding websites and publications and then identifying journalists can be time-consuming.

Digital PR 62

Digital PR Report How To Pitching 62

Solo PR Pro

APRIL 5, 2022

For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.) to your advantage to break into a new niche. We want to hear from you!

How To 104

How To Fashion Banking Industry 104

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. I studied journalism with a few PR courses sprinkled in between at St. We define moments as a period of time when the consumer has completed an action.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. The best marketers use creative and insightful ads to best engage audiences, to convert impressions into link clicks and likes.

Advertising 62

Advertising Advertising Social Media Pinterest 62

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting.

Advertising 147

Advertising Advertising Pitching B2B 147

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).” million in November of 2021.

Software 78

Software Case Study Technology Tools 78

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study.

Marketing 66

Marketing Survey Study B2B 66

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Brands Comforting Consumers With Nostalgia.

Social Media 62

Social Media Trends Marketing Viral 62

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. From there, you still identify where those audiences consume information – it’s just that a lot more of it these days is digital or social.

Writing 120

Writing Engineering Journalism Analytics 120

ImPRessions - Crenshaw Communications

JULY 18, 2017

As the company was preparing to launch its own Chat Bot, we undertook a study focusing on the popularity of Chat Bots , which set the brand up nicely with data points that made the launch announcement all the more interesting for press. For retail app client Retale, we look at the different ways shoppers connect with stores to find trends.

Survey 136

Survey How To Construction Data 136

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

OnePitch

APRIL 5, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . There are definitely creative subject lines. Obviously, it’s more time consuming, and some people don’t want to talk on the phone. If it’s someone who would want an interview anyway, great.

Pitching 52

Pitching Interviews YouTube Journalism 52

NewsWhip

NOVEMBER 13, 2020

The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? Brett Speed of culture? I like that.

Agency 78

Agency Creativity Instagram Trends 78

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Instead, you must determine where you will get the most results and focus on that instead.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Interviews. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177