Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Yet, even as PR practitioners, we find ourselves challenged with how best to write a story.

Storytelling 105

Storytelling Case Study Writing Creativity 105

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. How to find your muse.

How To 137

How To Creativity Storytelling Writing 137

Onclusive

OCTOBER 29, 2018

The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. Ty Shay, CMO of Norton LifeLock, will keynote the conference with the session “Performance Storytelling.”

Storytelling 30

Storytelling Analytics Creativity Conference 30

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

Creativity 122

Creativity Communications Storytelling Transportation 122

PRSay

FEBRUARY 21, 2023

I don’t know how to get there, but I’m going to try.’” The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” I like helping people express themselves creatively and share their knowledge.” I thought, ‘I really like what they’re doing. Melton was guest speaker for the Feb.

Storytelling 67

Storytelling Writing Journalism LinkedIn 67

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The partnership can include informative posts, videos, or blog content explaining the science behind ingredients, benefits, and how the products fit into a comprehensive skincare routine.

Brand 78

Brand Branding How To Analytics 78

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But now, most of the time, they start with how busy they feel. But this is a creativity business. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. And I’m here to help with those who would like to join this PR movement.

How To 148

How To Training Creativity Storytelling 148

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. But there are storytelling opportunities that the incumbents don’t have. We had to if we wanted to be taken seriously.

Brand 136

Brand Branding How To Storytelling 136

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Let me tell you about one such story. The rest, as they say, is history.

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. ” @markwschaefer #xpotomac15. —

Storytelling 120

Storytelling Case Study Crisis Viral 120

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. If you want to discover how to end a press release so that you can ensure your big news makes the greatest impact , we are going to tell you how you can achieve that. How to End a Press Release.

How To 105

How To Writing Video Fashion 105

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

In this post, Sasha Dookhoo explains how PR teams can set themselves up for success in holiday-themed campaigns – and to recognize what success looks like. Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. Otherwise, we risk declining professional standards.

Construction 182

Construction Storytelling Tools B2B 182

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. But a lot of them stuck it out. The brand purpose craze.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? I will teach you how to craft your brand’s legacy story. Everyone will learn how to go from being plain and forgettable to being fabulous and formidable. Get to know digital marketing and storytelling.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Cision

MAY 31, 2017

So how, then, can they spend hours binge-watching their favorite Netflix shows? And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

JULY 18, 2023

But because this is new, PR pros need to consider how to align with Diwali and promote it with sensitivity and focus. The company can promote how to mark the holiday in a more sustainable way, considering low-wattage string lights, for example. Otherwise, they risk excluding a subsection of their target audience.

Examples 293

Examples Consumer Software Analysis 293

Ethical Voices

JUNE 12, 2023

The community also didn’t always know what was strategically sound or how to get media attention. We apply it and how to actually move messaging and narratives and how to tie back to key messages and how to think from an audience perspective. It lacks that creative thought. It lacks originality.

Ethics 69

Ethics Storytelling Communications Training 69

Konnect Agency

FEBRUARY 24, 2020

Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. YouTube is a space to express creative freedom and extend your brand story. The post How to Utilize YouTube for Your Brand appeared first on Konnect Agency. Why YouTube? There are many different ways to create content.

YouTube 98

YouTube Brand Branding How To 98

Cision

AUGUST 13, 2015

Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Successful storytelling results from setting a tone and maintaining it throughout your posts.

Instagram 120

Instagram How To Trends Storytelling 120

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? How do you know your content is resonating with your audience? On Wednesday, March 22 nd , at 8:30 p.m.

Radio 170

Radio How To Community Storytelling 170

Cision

DECEMBER 28, 2015

Tailoring a creative and strategic campaign to heighten awareness about the client, as well as drive sales, has become part and parcel of the digital economy and the purview of the agency partner. How To Win It. Once the catcher feels like a creative collaborator, the odds of acceptance are secured.” How To End It.

How To 120

How To Agency Creativity Pitching 120

Onclusive

AUGUST 22, 2017

Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Rock the Status Quo

DECEMBER 10, 2015

So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? Get Creative With WHO You Pitch. Put on Your Storyteller Hat. Put on that creative storyteller hat and let ‘er rip. Two words: vertical markets.

Pitching 100

Pitching Real Estate Banking How To 100

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. Adaptability and flexibility It’s all about change.

Analytics 170

Analytics Tools Social Media Trends 170

Communications Conversations

NOVEMBER 16, 2022

Yes, social media pros do need to understand how to manage social ad campaigns. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Storytelling is the underlining theme for social media pros. Creative Eye/Design/Photography/Video. Many of those skills DO apply today.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Allow the agency creative freedom. But a top PR professional knows how to build relationships with journalists — typically by demonstrating the value of the sources and stories we can access.

Publicity 256

Publicity Brand Branding Storytelling 256

Frederik Vincx

JULY 25, 2023

Role As a co-founder, my role was broad, mostly focussed on the creative aspects. Article: How we applied the Google design sprint approach Remote user testing during a design sprint In 2016, after we reached product-market fit, I stopped with the day to day management of the company. Driving around the country to sell it to brands.

Software 78

Software Banking Resources Government 78

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. How are we inviting them?

Storytelling 136

Storytelling Video Groups Conference 136

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Creative Neglecting Creative Consistency: Inconsistency in branding and messaging can confuse your audience.

Marketing 52

Marketing Pitching Creativity Storytelling 52

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

PR pros know what will be interesting to the press, what poses a risk, and how to spot and shape a story. By asking the right questions and engaging in thorough conversations, a PR team will know how tell a story for maximum impact. What you see and what your PR agency sees could diverge — in a good way.

Leadership 182

Leadership Reputation Internal International 182

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Expert producers.

Communications 161

Communications Storytelling Film Training 161

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI is already impacting the PR industry.

Case Study 170

Case Study Engineering Measurement Big Data 170

Prohibition

AUGUST 4, 2023

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. Engaging visual content is of course essential across platforms, but it would be a crucial error to leave the storytelling element out of a video post.

Social Media 118

Social Media Video Marketing Media 118

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. How to do better? Realize you have to be smart and creative, and work hard to earn their attention. How to See it from their PoV : Try to understand the worlds they inhabit.

Storytelling 177

Storytelling Pitching Interviews Agency 177

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. In this session, learn how to: Remove barriers and reduce friction throughout the buyer’s journey using AI. Making Content Your Competitive Advantage: How to Ensure Every Article Delivers ROI. Understand the new class of data required to achieve this. 11:00 a.m.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. On the other hand, things can become tricky with startups if executives are unfamiliar with how a good communications program works.

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Travel Education Storytelling Company 100