5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. One way to do this is through impactful jewelry marketing. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece.

Industry 78

Industry How To Fashion Creativity 78

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Social media marketing. Website Content/Content Marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers.

Digital PR 62

Digital PR Strategy How To Marketing 62

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” A subreddit upended the stock market, and Bitcoin almost got to the moon. When global markets fell, millions of jobs were lost, and countries across the world plunged into a recession, the public craved financial guidance from professionals who knew what was going on.

Financial 109

Financial Banking How To Marketing 109

5W PR

NOVEMBER 19, 2022

Influencer marketing may not be just a passing trend for hotels. Consumers enjoy the convenience of logging into their social media accounts and getting personal recommendations from their friends, family, and social media celebrities. Given below are some creative ways by which influencer marketing can be utilized to promote hotels.

Hotels 88

Hotels Marketing Travel Creativity 88

Prohibition

AUGUST 16, 2021

Although it’s fair to say that more consumer focused channels, such as Instagram and Facebook, may seem a more obvious channel for video – it’s place on LinkedIn certainly shouldn’t be underestimated. With that in mind, here’s our thoughts on how you can enhance your LinkedIn video marketing.

LinkedIn 62

LinkedIn Video How To Marketing 62

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

APRIL 22, 2019

There are two different schools of thought when it comes to marketing and two corresponding different approaches. Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Business to Business Marketing Best Practices.

Consumer 60

Consumer B2C Brand Branding 60

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. How Are Executives Misusing Micro-Influencers? The post How to Strengthen Returns from Micro-Influencers appeared first on Cision.

How To 284

How To Instagram Mobile Video 284

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. How do we incorporate their language?

Creativity 96

Creativity Product Launch Examples Energy 96

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. This helps them build brand awareness, credibility, and loyalty among consumers. This helps them build brand awareness, credibility, and loyalty among consumers. They help brands connect with their target audience in an authentic and engaging way.

Brand 78

Brand Branding How To Analytics 78

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users.

Facebook 0

Facebook Marketing Journalism Creativity 0

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Mark yourself as “safe” this spooky season and make sure you don’t succumb to these haunting marketing mishaps. Sometimes, seeing is believing.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Prohibition

MAY 18, 2023

According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types. Influencers are also skilled storytellers who know how to connect with their audience on a personal level. Get in contact today to find out how we could help you.

Strategy 62

Strategy Marketing SEO B2C 62

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Sundial (marketers of the Shea Moisture and Nubian Heritage lines) identified an underserved market and developed products for it. As part of our strategy, we went after market leaders like Dropbox and Hightail. Their sales are now surging and longtime market leaders like Samsonite are feeling the pressure.

Brand 136

Brand Branding How To Storytelling 136

Stephen Waddington

JANUARY 11, 2021

It’s a digital marketing academy to support marketing professions in developing an integrated communications strategy from scratch. Do you think COVID-19 will have a long-term impact on marketing services? Where I believe COVID will have a longer term impact will be in consumer behaviours.

Marketing 78

Marketing Training Pinterest Creativity 78

Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. Looking for tips on how to land interviews? What has the report / analyst been working on lately?

Writing 130

Writing How To Interviews Pitching 130

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. How do we incorporate their language?

Creativity 76

Creativity Product Launch Examples Energy 76

Buchanan PR

JANUARY 9, 2023

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. While part of the company’s target audience, a buyer persona offers a much more specific and individualized look into a common consumer’s unique personality, challenges and interests.

Social Media 82

Social Media How To Instagram Media 82

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. Marketers are more than just the people behind a computer posting on social media and making aesthetically pleasing pieces of content. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!).

Marketing 79

Marketing Creativity Advertising Advertising 79

Shift Communications

JANUARY 25, 2023

This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop. Deciding on an inclusive vs. exclusive brand narrative So, how should leadership teams and founders know if this is the right move for their brand?

Strategy 78

Strategy Brand Branding How To 78

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

Share marketing plans, messaging documents, and competitive or consumer research, of course, but there are other materials that will add value, like the CEO’s recent speeches, paid analyst reports, and records from prior PR or marketing partnerships. Don’t overuse email. It will improve the next recommendation.

Agency 178

Agency How To Meeting Construction 178

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Click here to view our contributor guide. . Before You Start on Your Guide. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. A strong news cycle. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

PR 20/20

JANUARY 10, 2023

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-time support? You've identified the need to prioritize marketing to help strengthen the foundation of your business and improve sales. What does a marketing agency do? In what capacity can I work with a marketing agency? Let's dive in.

Agency 74

Agency Marketing Internal International 74

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

We were speculating about how jam-packed the fourth-quarter 2020 tech calendar would be – and that was in some ways true, but only on our screens. Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem. Live will return, but don’t count on it in 2021. The future is hybrid.

Conference 299

Conference B2B Meeting Fashion 299

Prohibition

FEBRUARY 25, 2021

It turns out, Bruce Springsteen was pulled over in November 2020 and got charged with DWI, reckless driving and consuming alcohol in a closed area. These are just three essential steps that must be taken to avoid an influencer marketing disaster. How can you prevent an influencer marketing crisis? Do your research.

Crisis 62

Crisis Marketing How To Advertising 62

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

In a pre-COVID office, we could even shout out a question and get multiple suggestions on how to solve the issue. During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. Similarly, we hold each other up in public relations.

Creativity 243

Creativity Groups Retail Media Training 243

Konnect Agency

APRIL 26, 2023

Curated mailers are the future of marketing and for a good reason! In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference. That’s why many businesses are turning to experiential marketing as a way to create buzz and excitement around their brand. The answer is clear.

Agency 52

Agency Marketing Creativity Consumer 52

The Hoyt Organization

APRIL 11, 2024

While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media celebrities. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 63

Social Media Video Viral Brand 63

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me.

How To 104

How To Fashion Banking Industry 104

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. This frees up time for more strategic and creative endeavors, client engagement, and relationship development. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

Prohibition

SEPTEMBER 29, 2023

This discussion would be particularly beneficial for anyone looking to understand how to navigate business growth in uncertain times. Marketers will feel hard hit by the recent updates, imposing more privacy restrictions, but also this presents an opportunity for you to truly understand your audience.

Privacy 62

Privacy Comparison B2B Retail 62

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling.

Communications 40

Communications Marketing Technology Data 40

Waxing UnLyrical

JUNE 26, 2013

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Figure out how to track – we all like likes, but do they translate to sales? Set a clear, measurable goal.

Creativity 97

Creativity Measurement Print Analysis 97