The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023.

Digital PR 264

Digital PR Marketing Infographics Video 264

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

Creativity 174

Creativity Exercises Survey Writing 174

Karen Freberg

MARCH 12, 2022

One of the things that I have always tried to do in my classes is experiment and explore new ways to teach students valuable, marketable, and current skills they need to be successful in the workplace. Brainstorm ideas for how to showcase the brand in Louisville. Allowing for creativity in assignments is KEY!

Creativity 99

Creativity Social Media Groups Video 99

Prohibition

APRIL 3, 2024

Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods. Cheaper creative options Traditional advertisements come at quite a high expense, which can limit certain companies due to the advertising budget not being so high.

Social Media 62

Social Media Marketing Advertising Advertising 62

Shift Communications

MAY 17, 2023

As social media ad costs continue to grow , companies are needing to press harder on other growth levers for their D2C marketing. To us, it’s not just pursuing media relations — or any tactic — blindly, but rather looking through the lens of where your audiences spend time and how you can be relevant in those spaces.

Analysis 60

Analysis How To Marketing Consumer 60

Prowly

AUGUST 24, 2017

Without getting too political, there are number of lessons marketers can use for their own campaigns. The post 3 Tips for Creative Marketing That Beats Fake News appeared first on Prowly Magazine. As painful as it is to admit, all the fake news on the internet seem to be the most successful at going viral.

Creativity 99

Creativity Marketing Viral How To 99

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? In marketing, we tend to use those two words interchangeably (I’m guilty of this too). However, when I really consider the word innovation in marketing, I tend to think of creativity. I’d imagine it most.

Creativity 79

Creativity Technology Marketing Web 79

Onclusive

DECEMBER 20, 2021

Are they thinking about where the market will be in 1, 3 or 5 years from now? Onclusive’s flagship Analyst product is more powerful than anything else on the market and requires a more sophisticated setup and admin. The post How to select a long-term PR technology partner appeared first on Onclusive. Enterprise (> 1000 emp.).

Technology 195

Technology Comparison How To Software 195

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics? The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Prowly

MAY 11, 2018

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending.

Viral 151

Viral How To Marketing Advertising 151

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. What are the different types of ad creative? Static ads are great for showcasing a singular product, or a designed piece of creative.

Creativity 62

Creativity Social Media Advertising Advertising 62

Contently - Strategy

MARCH 3, 2020

Marketers find few things as grim as compliance. And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. An adjusted workflow that builds in multiple compliance checks might look something like this: How to get compliance right. Invite legal into the creative process.

Creativity 75

Creativity Marketing Insurance Insurance 75

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Prowly

MAY 11, 2018

‘Going viral’ is something most (if not all) marketers and advertisers strive for. Either with an in-house team or with the help of a digital agency, brands all over the map brainstorm idea after idea to come up with the best and most creative content marketing plan that will get them trending.

Viral 144

Viral How To Marketing Advertising 144

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 306

Marketing Advertising Advertising Industry 306

Wadds Inc.

SEPTEMBER 15, 2023

Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies. How To Sell Value – Demystified is now available to pre-order here.

How To 124

How To Case Study Financial Agency 124

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Refresh with formal creative sessions. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications.

How To 259

How To Social Media Product Launch Construction 259

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Social media marketing. Website Content/Content Marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers.

Digital PR 62

Digital PR Strategy How To Marketing 62

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Agility PR Solutions

FEBRUARY 6, 2022

The post AI-powered language is fueling customer engagement—here’s how to make it work for you appeared first on Agility PR Solutions. “The survey results clearly point […].

Privacy 146

Privacy How To Survey Creativity 146

PRSay

FEBRUARY 28, 2024

Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR. It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. Don’t have that self-doubt.

How To 100

How To Nonprofit Resources Groups 100

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” A subreddit upended the stock market, and Bitcoin almost got to the moon. When global markets fell, millions of jobs were lost, and countries across the world plunged into a recession, the public craved financial guidance from professionals who knew what was going on.

Financial 109

Financial Banking Marketing How To 109

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 96

Creativity Product Launch Examples Energy 96

Contently - Strategy

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. ” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. .” The idea is to teach us about the ideal customer. Pictured: Happiness.

How To 137

How To Creativity Storytelling Writing 137

5W PR

AUGUST 21, 2023

One way to do this is through impactful jewelry marketing. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics. Share the inspiration and creative process behind each piece.

Industry 78

Industry How To Fashion Creativity 78

Prohibition

AUGUST 16, 2021

In fact, 42% of executives have made a business-related purchase after watching a work-related video online, so not only does video enhance your LinkedIn marketing, it also delivers real results. With that in mind, here’s our thoughts on how you can enhance your LinkedIn video marketing.

LinkedIn 62

LinkedIn Video How To Marketing 62

Prohibition

JULY 18, 2023

It involves reflecting on our persona and how we present ourselves to the world. By identifying our character, we gain a clearer picture of our strengths and weaknesses, which helps us understand how to better leverage our abilities. The episode also shed light on the importance of creativity in discovering our purpose.

Creativity 62

Creativity Tools Communications Publicity 62

Cision

DECEMBER 12, 2017

With this in mind, why not get a piece of that action for your own marketing efforts? . Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Be creative and keep an open mind. Managing and responding to media leads is a valuable marketing strategy.

How To 279

How To Media Pitching Creativity 279

Shift Communications

OCTOBER 2, 2014

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. It wasn’t just my experience.

Creativity 141

Creativity Construction Agency Industry 141

Cision

DECEMBER 7, 2015

Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. More are joining them every day from every possible angle: PR, marketing, social media…Everyone wants in on the trend. But how to get in on it? Offer educational resources and how-to tutorials. And why should you?

How To 120

How To Marketing Viral Survey 120

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 188

Marketing Content Marketing Data Social Media 188

5W PR

NOVEMBER 19, 2022

Influencer marketing may not be just a passing trend for hotels. Given below are some creative ways by which influencer marketing can be utilized to promote hotels. Given below are some creative ways by which influencer marketing can be utilized to promote hotels. Look for the right influencer. Drive engagement.

Hotels 88

Hotels Marketing Travel Creativity 88

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Lasting Impact of a Media Kit.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 204

Marketing Advertising Advertising Industry 204