ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Don’t hesitate to delve into tutorials and online courses to unlock their potential. Combat misinformation, protect privacy, and engage in respectful discourse.

Media 78

Media YouTube Transportation eBook 78

ImPRessions - Crenshaw Communications

APRIL 3, 2019

In consumer technology, it’s the norm for sales to slow and profits to erode over time. The antidote to the latter, of course, is innovation. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.).

Wireless 156

Wireless Privacy Engineering Reputation 156

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. The point, of course, is to be quoted, so you must be quotable. Also make sure that you’re pitching relevant reporters at a relevant outlet, of course. Be quotable.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

MAY 15, 2019

Of course, an executive’s framing of a situation is naturally colored by his own interests, and those of the organization. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax. A consumer-products company, on the other hand, typically has a fine-tuned sense for a reputation threat.

Reputation 245

Reputation Airlines Automotive Software 245

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. Following top journalists, consuming their content consistently, and reacting to it in meaningful ways will help when it comes to personalizing any outreach. Time to fix that. Personalize the subject line.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Luckily, there are so many ways to consume news that it’s pretty hard to miss it. Most PR pros work with their clients to create plans where they outline pitch angles and content topics they want to execute over the course of a couple months. When news breaks, reporters and analysts often look for experts to comment on the story.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. Following top journalists, consuming their content consistently, and reacting to it in meaningful ways will help when it comes to personalizing any outreach. Time to fix that. Personalize the subject line.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Problems vary with the individual company, of course. There always seem to be new startups, more financing rounds, new offerings, and of course fresh technology breakthroughs. Taming the technology beast.

Privacy 149

Privacy Technology B2B Data 149

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. The point, of course, is to be quoted, so you must be quotable. Also make sure that you’re pitching relevant reporters at a relevant outlet, of course. Be quotable. Be sensitive.

B2B 156

B2B How To Pitching Conference 156

Buzzstream

MARCH 12, 2020

Privacy Concerns. The debate about the Internet and privacy continues to be a concern for many Americans. In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. Do people prefer to watch ads or would they rather give away some of their privacy? Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

PR in High Definition

JUNE 20, 2019

So the next time the data privacy demons are whispering in your ear, threatening to expose all those times you asked Alexa to play the Vengaboys, make sure you grab your Jumbo app to safeguard your guilty pleasures (and the other important data too). Because Jumbo is here.

Tools 48

Tools Privacy Data Google 48

ImPRessions - Crenshaw Communications

JUNE 26, 2018

In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Problems vary with the individual company, of course. There always seem to be new startups, more financing rounds, new offerings, and of course fresh technology breakthroughs. Taming the technology beast.

Privacy 120

Privacy Technology B2B Data 120

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

OCTOBER 29, 2015

Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft. Some software providers and consumers declare that ad blocking is a right, or at least close enough that it shouldn’t be stopped. The outcome is the same for nearly everyone.

Trends 120

Trends Software Advertising Advertising 120

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. An attorney’s goal, of course, is to limit liability. Of course, the tone-deaf tweet was pounced on by critics, with reason.

Crisis 149

Crisis Crisis Management Reputation Financial 149

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. So, what does that entail?

Government 149

Government YouTube Wikipedia Google 149

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Of course, the growth and speed of real artificial intelligence and its impact may well be overblown. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water. As machine-learning algorithms grow more sophisticated, it’s natural to assume the worst.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Streaming TV has personal information on the consumer, such as entertainment preference.

Advertising 89

Advertising Advertising B2B Creativity 89

Mindful Marketing

JANUARY 25, 2020

” Of course, doing so means that anyone else, with good intentions or bad, can easily enter. In fact, such entry would likely introduce many more issues ranging from invasion of privacy to physical harm. Eventually, the FBI was able to gain access to the inside of Farook’s phone.

Privacy 71

Privacy Banking Government Engineering 71

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

JUNE 23, 2019

The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets.

Report 81

Report YouTube Privacy Web 81

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats . Predictive Media Relations .

Media 88

Media Data Reddit Crisis 88

Mindful Marketing

DECEMBER 14, 2018

Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99. Considering how much many consumers spend on a dinner out, a concert, or a ballgame, a genetic test seems like a pretty good deal.

Policies 70

Policies Government Data Insurance 70

Flatiron Communications

OCTOBER 22, 2015

Maybe I’m naive to think that some semblance of privacy remains in my digital life. Of course they have the right to read your emails, and have been doing so for ten years.” ” I looked at Goggle’s terms of service under “privacy,” and did not see any plain (i.e.,

Privacy 28

Privacy Google YouTube Advertising 28

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. Consumer Privacy Is Also an Issue.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Ethical Voices

APRIL 17, 2023

” Of course, that got her on the phone. We need to be focused on transparency, fighting misinformation and disinformation, and be really respectful of privacy. What about in terms of privacy? We have the ability to gather so much information on consumers. Where should we draw the line?

Enterprise 69

Enterprise Ethics Engineering Technology 69

PR in High Definition

MAY 24, 2019

Of course, GDPR has made everyone more aware of data protection regulations, whether they want to be or not. Knee-jerk deletions of consumer data were almost certainly unnecessary but completely understandable, given the size of the fines.

Data 48

Data Analysis Blogging Course 48

Waxing UnLyrical

JANUARY 26, 2011

These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. We require applications to respect your privacy, and your agreement with that application will control how the application can use, store, and transfer that content and information. (To

Facebook 107

Facebook Privacy Twitter Social Media 107

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding.

Agency 84

Agency Enterprise Technology Analytics 84

The Hoffman Agency

MARCH 11, 2019

Many businesses, of course, rely on collecting, analysing and using personal data to succeed — for instance in marketing and customer service — and the concern was that GDPR would see this ability significantly limited, as consumers opted-out (or declined to opt-in) to their data being collected used in these ways.

Data 28

Data Agency Industry Privacy 28

Where the Fishermen Ain't

FEBRUARY 1, 2016

One would imagine that any social network endorsed by the hacktivist collective Anonymous would have to be open-source, encrypted end-to-end, and fully dedicated to privacy. Of course, points can be purchased as well. . Minds is one such network. . But what really makes it interesting is its economic model.

Reddit 20

Reddit Wikipedia Web Privacy 20

Where the Fishermen Ain't

FEBRUARY 1, 2016

One would imagine that any social network endorsed by the hacktivist collective Anonymous would have to be open-source, encrypted end-to-end, and fully dedicated to privacy. Of course, points can be purchased as well. . Minds is one such network. . But what really makes it interesting is its economic model.

Reddit 20

Reddit Wikipedia Web Privacy 20