Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Influencer marketing. Website Content/Content Marketing.

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Digital PR Strategy How To Marketing 62

Prohibition

NOVEMBER 16, 2022

Digital PR is similar to traditional PR, but instead, campaigns are online and supported with online content including information about the campaign, that is also outreached to journalists and online publications. Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings.

Digital PR 62

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Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data.

Strategy 96

Strategy Ethics Social Media Data 96

Contently - Strategy

MARCH 25, 2024

The rise of AI-powered tools in the marketing sphere marks a significant shift, opening up a world where the creation of stunning, compelling imagery is not only faster but also more personalized and innovative than ever before. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Strategy Marketing Brand 52

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

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Video Strategy Marketing YouTube 120

Cision

APRIL 28, 2016

JConnelly wanted to make it such an important part of the DNA at the firm that it created an executive-level position to look at new business models and opportunities, explore new technology that could help clients think through strategic problems in a more creative way. So audiences tend to ignore most content that comes in their direction.

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Prohibition

MAY 10, 2023

Increasing credibility and building relationships with followers creating ugc, influencer content, social trends, ugc creators, more engagement Another benefit of using user generated content in your social media strategy is increased trust and credibility.

Social Media 62

Social Media Strategy Media B2C 62

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing.

Communications 52

Communications Marketing Analytics Resources 52

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. It also helps that a heavy investment in content just makes sense for CarMax.

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SEO Automotive YouTube Video 119

Prohibition

NOVEMBER 23, 2022

It’s a creative and engaging way to interact with your target audience. When we think of video, it’s often easier to picture a really dynamic and fun consumer video. But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece.

Video 62

Video Corporate Marketing B2B 62

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).

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Video Instagram YouTube Creativity 58

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. The answers aren’t easy, or obvious.

Crisis 92

Crisis Marketing Healthcare Resources 92

PR 20/20

OCTOBER 19, 2021

Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Carly and Charlene stand by the fact that creativity thrives in constraints. Creative Best Practices. Some universal creative best practices include: Capturing attention fast (1-3 seconds to make someone care).

Video 52

Video Instagram YouTube Creativity 52

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. First client meeting fear?

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Tools Publicity SEO Measurement 136

Prohibition

DECEMBER 16, 2022

But Asda haven’t stopped with just the video, they are also selling Elf themed products in store including wrapping paper, mugs and gifts for consumers – tying the campaign activity together nicely. It then becomes clear that the couple are fostering the child and are meeting her for the first time. John Lewis – The Beginning.

Video 62

Video Film Social Media Creativity 62

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? So, the FTC stepped in with regulations to protect consumers. Is your PR agency bring creative ideas to the table?

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The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! If you try it & can’t get at least 1 good content idea for your next campaign I’ll cry. They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Automated insight from excel spreadsheets? We love [link].

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eBook Google Tools Analytics 120

PR 20/20

JANUARY 29, 2019

A lot of people suck at content strategy. Content strategy is an art and a science, after all. We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. We human marketers tend to use gut feeling to determine what to publish next.

Tools 51

Tools Strategy SEO Enterprise 51

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? And the budget never seems to be big enough to meet the CEO’s requirements for the business. RELEASE your creative energy.

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Energy Course Creativity Web 48

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. The platforms where people hang out are more fragmented and the creative competition is steep.

B2B 81

B2B Social Media Company Marketing 81

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently. “I

Marketing 192

Marketing Content Marketing Data Social Media 192

Shift Communications

MARCH 28, 2018

To help answer this question, NATIONAL Atlantic holds a weekly editorial team meeting where we brainstorm content for our social channels, for blog posts, and for stories and opportunities for our clients. We also hold these meetings with a lot of our clients as part of our collaborative process. Creative Consultant, NATIONAL.

Marketing 68

Marketing Sports Blogging Writing 68

Communications Conversations

JANUARY 13, 2017

And, she’s done nothing but confirm that initial suspicion since that first meeting (even if I can’t remember it!). She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). Let’s meet Laura! We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 111

Banking Content Marketing Examples Industry 111

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. They can analyse the market, identify opportunities and develop a strategy that will help you reach your objectives.

Strategy 62

Strategy Brand Branding Technology 62

Prohibition

DECEMBER 16, 2019

As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest. This stage varies depending on the form of media and the situation.

Video 48

Video Film Creativity Small Business 48

PR 20/20

JULY 24, 2019

newsletter and website content, email send times and subject lines). reallocate budget to higher-performing paid channels, mix and match an infinite number of ad copy and creative). Complete repetitive marketing tasks (e.g. Analyze content for completeness and effectiveness. Marketers have a ton of data on their hands.

Marketing 59

Marketing Data Technology Analytics 59

ZudePR

JANUARY 26, 2016

Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . But it’s the one where I have the ability to influence the company’s entire marketing approach, make a difference, and benefit their bottom-line, that I strive for. #12: 12: On Meeting Clients. Try not to.

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Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This could be a simple re-marketing message to get a dormant user back into a branded app, or a notification letting a user know of a timely thing they may be interested (such as a sale or live event).

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Mobile Examples Brand Branding 60

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Engage PR

SEPTEMBER 13, 2021

Consider the goals of your content marketing strategy. Ask yourself: what you want your audience to do when they consume your content? Content creation isn’t an easy task; it takes time to produce first-rate, unique content in order to tell your story. prteam@engagepr.co.uk.

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Communications Conversations

AUGUST 31, 2018

And, more to the point, I’ve been MEETING with more of these people. Others I’m meeting for the very first time. I’d also call or meet sources – trying to find stories. You have the luxury of being more creative because you have more time. P.S. why are there so many meetings.

Media 112

Media Journalism Report Video 112

Buzzstream

MAY 2, 2024

We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. Finding websites and publications and then identifying journalists can be time-consuming. This search has uncovered publications, which we can use to search the site for relevant journalists, as outlined in the next section.

Digital PR 62

Digital PR Report How To Pitching 62

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research.

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Financial Industry Report Insurance 111

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

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B2C Case Study B2B Content Marketing 52

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

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Strategy How To Measurement Analytics 72