ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

So, I moved up to NYC to join a boutique PR agency in midtown and dove into media relations, social media and events for clients in the commercial development industry (real estate, electric, and construction – glamorous!). The job gave me confidence in my ability to work across numerous accounts in different industries.

Agency 170

Agency Real Estate How To Construction 170

The Hoyt Organization

FEBRUARY 19, 2024

Essentially, they allow you to manage negative feedback swiftly and constructively, minimizing the impact on your brand’s reputation. When addressing negative reviews, be understanding and constructive. Defensive responses also give the impression that your brand is not open to criticism.

Policies 101

Policies Construction Reputation Privacy 101

Cision

DECEMBER 7, 2017

A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Simple, but effective, strategies such as these can significantly improve media relations and monitoring.

Pitching 298

Pitching Software Construction Writing 298

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Maybe the story idea simply isn’t compelling or timely enough to capture media attention. No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334

Publicity How To Agency Product Launch 334

Remote PR Jobs

AUGUST 31, 2022

Takeaway : By working with your executive team to create strong company narratives, you are creating a sense of relatability and connection to the brand for the public, which will result in customer growth. It’s Relational, Not Transactional.

Publicity 208

Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

JUNE 28, 2023

It can create transparency, clarify uncertainties, and transform potential crises into platforms for constructive dialogue. A strategic PR approach can help navigate these choppy waters, shifting the focus from problems to solutions and value. In the face of these complications, the PR plan should prepare for setbacks.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

We like to be constructive, but candid. Constructive feedback will strengthen the relationship and help all parties improve even a good performance. It’s also important to offer feedback to the executive or expert spokesperson who participated in the interview.

Interviews 208

Interviews Media Construction B2B 208

The Hoyt Organization

AUGUST 16, 2023

After the most recent economic downturn, many professionals in architecture, engineering and construction (A/E/C) left their jobs for alternative careers while others are nearing retirement. How can high school students get exposure to various careers?

Industry 52

Industry Construction Engineering Nonprofit 52

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. By following these strategic steps, you can construct a robust communications framework that propels your company forward in the competitive business landscape. Photo courtesy of Pixabay 1.

Strategy 59

Strategy Company Communications Construction 59

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

So, ask questions, observe, take risks, be open to constructive feedback, and adjust in order to succeed in your present and future environment. . Whether pre- or post-internship, learning to assert your own opinions and express ideas is a vital aspect of professional development.

Internal 398

Internal International B2B Construction 398

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Based on experience, I’d say that working for a well-recognized brand offers concrete advantages when it comes to media relations. There’s nothing wrong with this, but a case history for a smaller or lesser known client may say more about the agency’s ability to deliver consistent earned media outcomes.

Agency 224

Agency Construction Fashion Pitching 224

PRSay

NOVEMBER 12, 2018

Ashley’s inquiry about a future story is a good model to follow so that you come across as constructive and not critical. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Don’t delay.

Pitching 135

Pitching Construction Media Relations Web 135

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Handle Bad Coverage Like A Pro If you are unfortunate enough to see your client get slammed in the media, don’t try to retaliate.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

JULY 18, 2018

Though a relatively small and tactical piece in the PR puzzle, a well-constructed briefing book is an indispensable media relations roadmap. See last week’s post for a deeper dive into PR facilitation of media interviews. The post PR Guide to Stellar Briefing Books appeared first on Crenshaw Communications.

Interviews 136

Interviews Construction Report Journalism 136

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MAY 9, 2016

In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward. PR and media relations can be a “black box” to those not grounded in the business, which makes offering feedback on an idea or strategy particularly challenging at times. Be a recommender.

How To 120

How To Construction Product Launch Local 120

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. This goes back to the heart of PR: relationships.

Newspapers 122

Newspapers Radio Construction Fashion 122

Cision

JUNE 9, 2016

This is media relations. If you want earned media, you need to have a newsworthy story to tell. . Here are five ways you can use video to pitch the media: Teach something in an explainer or tutorial video (i.e., DIY project, construction). Well I have news for you: it’s not. Remember, this isn’t advertising.

Pitching 120

Pitching How To Brand Branding 120

Doctor Spin

DECEMBER 4, 2023

link] Such isolation can intensify ideological polarisation, diminishing the opportunity for constructive dialogue and understanding between different groups. Confirmation Bias in Organisations Confirmation bias exists everywhere, not just in the media. Confirmation bias is a constant challenge for PR professionals.

Media 52

Media eBook Viral Construction 52

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good. What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

Landis PR

FEBRUARY 26, 2024

It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change. The other major opportunity for PR pros in the public policy world is to contribute to thoughtful, coordinated messaging.

Policies 59

Policies Publicity Community Construction 59

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. Does it bolster relationships with certain media? The media strategy should be clear to all involved. What exactly is an exclusive?

Pitching 189

Pitching How To Media Interviews 189

Landis PR

AUGUST 28, 2023

When we interact with others, we utilize empathy, such as warmly greeting a client, giving our full attention in meetings or being curious about colleagues’ interests and lives and offering constructive feedback. The human connections we make with one another will inevitably suffer.

Construction 52

Construction Technology Meeting Social Media 52

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Here are some ways to construct a killer content calendar and get the most out of it.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. Because you have extra budget to spend on sponsored content, you have all the control.

Advertising 334

Advertising Advertising B2B SEO 334

Communications Conversations

DECEMBER 12, 2014

Enough holiday talk–onto the latest job changes, promotions, events, new account wins and awards in Twin Cities PR in the last week: Seeking… 3M is looking for a social media specialist for its health care division. Progress: Fast Horse is making good progress on construction of its new home in the North Loop.

Construction 84

Construction Financial Media Relations Internal 84

ImPRessions - Crenshaw Communications

MAY 13, 2016

Mishandling media. This catch-all covers everything from less than diligent media list creation to over-promising a media contact. It’s best to have dedicated staffers parsing the media relations plan and executing a realistic, results-oriented approach. Shuffling team members. Always ask for feedback.

B2C 120

B2C Case Study Construction B2B 120

ImPRessions - Crenshaw Communications

MAY 10, 2016

In public relations , as with with so many practices, having good data is important. Whether your focus is in consumer or B2B tech PR or communications programs for fintech or nonprofit work, being able to serve up precise numbers can go a long way in media relations. Surveys are effective for generating such data.

Survey 120

Survey Data Nonprofit Construction 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. With a live broadcast interview, all one can do is use it as a “teachable moment” for the team, offer constructive criticism and devise ways to improve for the next time. Some marketing teams have their own ideas for what will make news. Inadequate PR outcomes measurement.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. We like to send a note recapping the interview and offering constructive suggestions for improvement, if relevant. What happens next is arguably more important than what came before.

Report 136

Report Interviews Pitching Construction 136

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Since that point, the health of the business-to-business market has been mixed.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

JULY 15, 2020

The company continues to build out its Earned Media Suite, with several other high-profile releases scheduled for the coming months. . I could not be prouder of the product we have created, especially knowing all of the research and development, engineering, design and customer feedback that went into it.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. However, if negative reviews or inaccurate perceptions are quickly countered with facts and constructive feedback, they can turn critics into advocates.

B2B 147

B2B B2C Enterprise Pitching 147

PR Matters

JANUARY 12, 2018

Don’t Be: The Sean Spicer of media relations, simply acting as a mindless mouthpiece for your boss or management. If that fails, speak to someone in confidence, who you trust: ask for a few minutes of their time for you to air the problem and ask for their no-holds-barred-but-constructive opinion.

Reputation 133

Reputation Construction Writing Communications 133

Cision

JANUARY 17, 2018

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. to its audience.”. Developing just the right pitch has never been easy, however.

Pitching 215

Pitching Journalism Construction Writing 215

Critical Mention

OCTOBER 2, 2019

If you’re a hotel and are about to renovate rooms, consider the ramifications of construction noise or paint odors. And if you’re looking into releasing a new logo for a professional sports team, think about possible responses the change will bring up in across the media. Until next time! Critical Mention.

Sports 80

Sports Hotels Reputation Construction 80