Stephen Waddington

MAY 3, 2022

Understanding different public relations ideologies helps frame an organisation’s approach to practice and the management of its relationship with its stakeholders and the societal or public construct in which it operates. Likewise, the public and the societal construct in which an organisation operates are interchanged.

Publicity 112

Publicity Construction Corporate Study 112

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

We like to be constructive, but candid. Constructive feedback will strengthen the relationship and help all parties improve even a good performance. Constructive feedback will strengthen the relationship and help all parties improve even a good performance.

Interviews 208

Interviews Media Construction B2B 208

The Hoyt Organization

FEBRUARY 19, 2024

Respond to their review by recognizing their concerns and then offer a direct channel for further communication. Create Policy and Procedure Clear and consistent policies and procedures are the backbone of effective communication, especially when it comes to handling negative comments.

Policies 91

Policies Construction Reputation Privacy 91

Remote PR Jobs

AUGUST 31, 2022

Takeaway : By working with your executive team to create strong company narratives, you are creating a sense of relatability and connection to the brand for the public, which will result in customer growth. It’s Relational, Not Transactional. Overall, don’t forget that you are the trained communicator in this relationship.

Publicity 208

Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Based on experience, I’d say that working for a well-recognized brand offers concrete advantages when it comes to media relations. There’s nothing wrong with this, but a case history for a smaller or lesser known client may say more about the agency’s ability to deliver consistent earned media outcomes.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

JULY 18, 2018

We at Crenshaw Communications do not have a “tips & tricks” section, but we do offer headshots – simply to put a name to a face. Though a relatively small and tactical piece in the PR puzzle, a well-constructed briefing book is an indispensable media relations roadmap.

Interviews 136

Interviews Construction Report Journalism 136

Landis PR

FEBRUARY 26, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence.

Policies 59

Policies Publicity Community Construction 59

The Hoyt Organization

FEBRUARY 16, 2023

What’s the best way to build affinity for a new luxury condominium residential complex before construction begins? Developers of the Four Seasons Private Residences in Los Angeles turned to THO to create intrigue, build interest and set the stage for a truly exclusive enclave.

Consumer 91

Consumer Construction Real Estate Brand 91

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Here are some ways to construct a killer content calendar and get the most out of it.

How To 259

How To Social Media Product Launch Construction 259

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Don’t Become Too Chummy With Journalists Unless your relationship dates back years, avoid being overly personal in your communication with journalists.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

MAY 9, 2016

In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward. PR and media relations can be a “black box” to those not grounded in the business, which makes offering feedback on an idea or strategy particularly challenging at times. Be a recommender.

How To 120

How To Construction Product Launch Local 120

Landis PR

AUGUST 28, 2023

Yet, it is equally essential to understand the limitations of AI in a heavily online-based sector, like communications. When we interact with others, we utilize empathy, such as warmly greeting a client, giving our full attention in meetings or being curious about colleagues’ interests and lives and offering constructive feedback.

Construction 52

Construction Technology Meeting Social Media 52

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. Photo credit: Pixabay.com.

Case Study 28

Case Study Advertising Advertising Media Relations 28

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good. What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

ImPRessions - Crenshaw Communications

MAY 10, 2016

In public relations , as with with so many practices, having good data is important. Whether your focus is in consumer or B2B tech PR or communications programs for fintech or nonprofit work, being able to serve up precise numbers can go a long way in media relations. Surveys are effective for generating such data.

Survey 120

Survey Data Nonprofit Construction 120

ImPRessions - Crenshaw Communications

MAY 13, 2016

Mishandling media. This catch-all covers everything from less than diligent media list creation to over-promising a media contact. It’s best to have dedicated staffers parsing the media relations plan and executing a realistic, results-oriented approach. Shuffling team members. Always ask for feedback.

B2C 120

B2C Case Study Construction B2B 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. Because you have extra budget to spend on sponsored content, you have all the control.

Advertising 334

Advertising Advertising B2B SEO 334

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. We like to send a note recapping the interview and offering constructive suggestions for improvement, if relevant. appeared first on Crenshaw Communications. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. This goes back to the heart of PR: relationships.

Newspapers 122

Newspapers Radio Construction Fashion 122

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. B2Bs who want to stand out can break the rules by communicating in a rich, idiosyncratic brand voice. The post 5 Rules To Break In B2B PR appeared first on Crenshaw Communications.

B2B 147

B2B B2C Enterprise Pitching 147

Critical Mention

JULY 15, 2020

The company continues to build out its Earned Media Suite, with several other high-profile releases scheduled for the coming months. . I know our customers will love the Media Contact Database and I am thrilled about where this exciting release positions Critical Mention in the earned media marketplace moving forward.”.

Media 108

Media Radio Television Engineering 108

Mindful Marketing

MAY 8, 2022

Verbal restraint isn’t always ideal, but even common communication challenges like these can inform a newly trending social imperative—free speech. Serial entrepreneur and one of the planet’s richest people, Elon Musk is buying Twitter— perhaps the world’s most pervasive and controversial communication platform.

Government 87

Government Ethics Exercises Construction 87

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Ishmael's Corner

JULY 11, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Sitting above the fold found The New York Times taking on the story line of Amazon constructing buildings around oversized greenhouses in downtown Seattle. The post It’s True.

Construction 60

Construction Storytelling Communications Publicity 60

Critical Mention

OCTOBER 2, 2019

If you’re a hotel and are about to renovate rooms, consider the ramifications of construction noise or paint odors. And if you’re looking into releasing a new logo for a professional sports team, think about possible responses the change will bring up in across the media. Until next time! Critical Mention. Priscilla Osorio.

Sports 80

Sports Hotels Reputation Construction 80

Cision

JULY 26, 2016

You need a combination of media, including paid, earned, owned and shared. David Landis, president and CEO of Landis Communications Inc. LCI), stresses the importance of an integrated campaign where all communication channels support each other. Your PR campaign won’t be successful if you’re only focused on one thing.

Writing 120

Writing Engineering Journalism Analytics 120

Communications Conversations

DECEMBER 12, 2014

Enough holiday talk–onto the latest job changes, promotions, events, new account wins and awards in Twin Cities PR in the last week: Seeking… 3M is looking for a social media specialist for its health care division. Progress: Fast Horse is making good progress on construction of its new home in the North Loop.

Construction 84

Construction Financial Media Relations Internal 84

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. Both journalists and communication professionals tell stories. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. The 4Ps is the classic construct that articulates the four traditional levers available to drive growth.

Survey 104

Survey Marketing B2B Content Marketing 104

ImPRessions - Crenshaw Communications

MARCH 7, 2017

A good place to start is American Public Media’s “The Moth” – true stories told live. These are raw personal narratives that can help anyone understand the construct of a good story. Audience profiles help PR teams map communications strategies to ensure the most relevant messages.

Storytelling 149

Storytelling Data Insurance Insurance 149

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. Stephen: You cite Abraham Lincoln as a role model communicator, but you fail to list listening as one of his notable characteristics.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

MARCH 25, 2017

Scotney’s fifteenth point – integrated communications – stands out for me: “Public relations is now more integrated. Twenty-five years ago it focused mainly on communications whereas now it covers many other theories, including behavioural psychology and economics.”. See these related posts: . Now, get off my lawn!

Publicity 81

Publicity Crisis Construction Study 81

Cision

OCTOBER 18, 2016

What you need and what will be most effective is a carefully constructed sound bite – a brief statement that sums up your mission in a clever, easy-to-remember manner. Do you want to communicate the fact that you’re opening a second location? What will people remember? Think About What Your Message Is.

Interviews 120

Interviews How To Construction Print 120

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Public relations is not the only profession that lays claim to “telling stories.” Internal communications often say they are corporate storytellers. We fight it. Same with documentary film makers.

Construction 40

Construction Internal International SEO 40