Construction Creativity How To Measurement 
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
Here are some ways to construct a killer content calendar and get the most out of it. Refresh with formal creative sessions. During the brainstorm session, do not shut down any ideas, no matter how far-fetched they may seem, as you never know which remark can plant the seed for a great idea. Measure performance daily.
ImPRessions - Crenshaw Communications
NOVEMBER 1, 2018
Measure what matters. Occasionally there’s a mismatch between how a client incentivizes their agencies and the most meaningful business outcomes. Even an inspired agency team likes to be challenged in a constructive and creative way. Speak up about problems. And encourage the agency team to do the same.
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2023
This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. But there’s no need to fear data!
Onclusive
MAY 31, 2018
Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Johnson issued a public apology within 48 hours of the story breaking and requested a face-to-face meeting to discuss a “constructive solution.”
Waxing UnLyrical
MARCH 11, 2015
“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.
The Proactive Report
JUNE 18, 2021
How to make more sales, be more productive, cut costs and increase the ROI. Share some ideas on how to keep the network alive, especially for small businesses. All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement.
Cision
APRIL 26, 2016
Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. Playing a role to creatively tell those stories, whether it’s to decision-makers here in Washington, the media or the general public, is really exciting to be involved in.
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