Bianchi Biz Blog

JUNE 29, 2023

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Landis PR

FEBRUARY 7, 2022

Virtual conference. Use snippets for organic social media posts and copy for PPC ads. Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Photo courtesy of Unsplash. By Brianne Miller. We all learn that 1+1=2 early on.

B2B 52

B2B Communications Trade Shows YouTube 52

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Key journalists are industry insiders, so their presence adds gravity to any event, attracts other influencers, and boosts the social media reach at an event.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

OCTOBER 20, 2015

You simply attend business events or conferences, shake some hands and get to know other people. Journalists attend the same conferences and trade shows as you. Follow them on social media and comment on and share their content. Networking could be your ticket to getting the press you’ve been clamoring for.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

Polaris

DECEMBER 30, 2014

With so many visual social media platforms to choose from, and with limited resources to go around, choosing between Pinterest and Instagram for your brand can be challenging. Have a conference, trade show, or other special event to promote? If you need help getting started with social media, get in touch.

Pinterest 196

Pinterest Instagram Brand Branding 196

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. Booths are broken down in minutes, carpet is rolled up in seconds and before you know it, the conference hall is transformed back to an empty concrete room in the blink of an eye. Write a Powerful Post-show Press Release.

Trade Shows 72

Trade Shows Video Writing Conference 72

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Books – self or traditionally published, a book is the most credible way to package a leader’s thinking and is still the clincher for some media decision-makers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR 20/20

MARCH 2, 2023

Think of it this way: If you nail down a cost-effective prize, it will be much less than how much you would spend to boost a post on social media. Connect with industry pros at conferences, speaking events, or trade shows and promote your content one on one. Connect with key influencers. Reengage with top visitors.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event.

Technology 86

Technology Automotive Trade Shows Hotels 86

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. It is the members-only social media drop-in audio app.

Marketing 52

Marketing Instagram Facebook Consumer 52

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Cision

AUGUST 25, 2016

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. You want your event’s comment in any news stories about the episode and your social channels displaying apologies.”. Events equal opportunity.

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

Bianchi Biz Blog

DECEMBER 2, 2021

Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages. Shared on your social media, that earned media coverage can provide social proof , one of the most powerful sales tools. Social media is not the silver bullet.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Shift Communications

APRIL 1, 2015

SHIFT has always been an innovator in social media, digital influence, and data-driven public relations. Once started, SHIFT AIR will connect with your social graph and begin processing the data of people near you. Geo-targeting social media data is already possible with many vendors.

Trade Shows 60

Trade Shows Technology Mobile Google 60

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot

Crisis 86

Crisis Employee Trade Shows Local 86

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. Then, start developing a media list. Social media influencers. Radio shows. Share on Social. Use social media to expand your reach. billion people use social media around the world.

Writing 88

Writing How To Media Guidelines 88

Prohibition

JANUARY 3, 2017

Related Posts Is live broadcasting taking over social media? 51 Live video has become an emerging market within social media, with a high percentage of influencers and brands joining the cause. Briefed by Keepmoat to make its presence at the conference stand out… Tags: social, twitter, pr.

Twitter 48

Twitter Social Media Trade Shows Video 48

Karen Freberg

APRIL 30, 2018

As I am ending my seventh year at the University of Louisville, it also marks my fifth year (sixth year overall) teaching social media. Not only was I teaching my undergraduate social media class ( #Freberg18 ), but I also launched a brand new graduate level class this semester ( #FrebergSM ).

Social Media 41

Social Media Exercises Trade Shows Case Study 41

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. 7) How B2B Marketing Can Get More out of Trade Shows. If you could ask me any question about marketing, PR or social media, what would it be? Things were different.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Communications Conversations

MARCH 3, 2015

Facebook won’t exist, but social media will still be key to PR success. I know it continues to be the dominant platform in social media marketing. But, when Facebook falls off, social media won’t go with it. Social media and its landscape will merely shift. I know all that.

Technology 60

Technology Content Marketing Social Media Facebook 60

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Bring PR to the show.

Conference 95

Conference Trade Shows How To B2B 95

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. And be sure to counsel clients that become enamored of ideas that miss the mark strategically and as media-grabbers. Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Create Focused Content. But what happens afterward?

Industry 195

Industry Trade Shows Marketing Film 195

Cision

DECEMBER 28, 2017

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. May: Automate Shares of Older Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Rock the Status Quo

MAY 18, 2015

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. Look at industry association social media platforms.

Publicity 100

Publicity Trade Shows Google Twitter 100

Cision

APRIL 20, 2016

Social Media. Today’s reporters are social savvy, so the ones you want to reach may be active on Twitter, Facebook or LinkedIn (or all of these). Keep an eye out because they’ll often tap their social networks for quotes , so if you’re in their network, you’ll get that rare access. TweetChats.

Report 120

Report Pitching Trade Shows Newspapers 120

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR confers third-party endorsement. For example, a research study conducted by the PR team can be used and reused in many different formats, like white papers, blog posts, and earned media coverage. An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

JANUARY 9, 2018

4) Share the content on social media (organic). In these cases, social media is usually an additional duty for one lonely marketer that is already overworked. So, you work really hard to get this media mention and then don’t tell anyone about it. 5) Pay to promote it on social media (paid).

Media 97

Media B2B Groups Conference 97

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. Cision spent the last few days at PRSA International Conference 2016 giving presentations, engaging on social media and even launching our next-gen platform Cision Communication Cloud™. Being yourself pays off.

Conference 40

Conference How To Trade Shows Twitter 40

Bianchi Biz Blog

OCTOBER 3, 2022

It’s still true that no other conference or exposition attracts such a unique critical mass of forward-thinking, tech-oriented mobility, vehicle and automotive executives, influencers, analysts, and auto journalists as CES does. 839,000+ mentions of CES2020 across social media platforms.

Automotive 128

Automotive Mobile Technology Hotels 128

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. So how do you decide whether to take a risk?

Industry 76

Industry Trade Shows Marketing Film 76

Bianchi Biz Blog

SEPTEMBER 30, 2021

No other automotive expo or conference brings together such a critical mass of advanced-thinking, tech-oriented automotive and vehicle technology executives, analysts, and automotive journalists as CES. 6,517 media members from 79 countries. 839,000+ mentions of CES2020 across social media platforms.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Social Media Marketing Gets a Boost.

Mobile 60

Mobile Study Marketing Survey 60

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance.

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

DECEMBER 19, 2016

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. May: Automate Shares of Older Content. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Solo PR Pro

JUNE 21, 2016

Use online strategies such as social media, groups and forums to build rapport within your targeted area or industry. You can also network in person by attending conferences or trade shows. Networking is a timeless and effective way to build business relationships.

Local 41

Local How To Skype Trade Shows 41