Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Consider the following examples: Kroger Uses Video to Elevate the Pharmacist’s Expertise You can find pharmacies in Kroger grocery stores all over the country. Measure your results. Many of them offer COVID-19 vaccinations. Create a content plan.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Say for example your company always exhibits at a major B2B services conference in May.

How To 0

How To Content Marketing Conference Analytics 0

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international.

Twitter 87

Twitter Social Media Media Analysis 87

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. 2 min video on Remote Working vs The Office. Watch this 2 min "gangsta rap inspired” video on the subject. Measuring coverage success - Metrics on a mountain. We’ve kicked off a new video series explaining just that.

eBook 120

eBook Google Tools Analytics 120

Stuart Bruce

OCTOBER 6, 2016

Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). In-house staff are more confident that they can measure the ROI of Digital PR (e.g. In addition, most (62%) expect their digital budgets to grow in the next year.

Training 119

Training Digital PR Media Training Education 119

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 12) “Internal communications is as important as external.”. How many can you identify with?

Corporate 77

Corporate Communications Survey Employee 77

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. The more reliable and high-quality [the content] is for readers, the more it confers trust in and value of the brand behind it,” Dimond said. The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction. Chief Marketer: Video Marketing.

Trends 57

Trends Marketing Software Video 57

Waxing UnLyrical

OCTOBER 12, 2012

Smart PR measurement has a long way to go until it’s mainstream. (So So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. The world won’t come crashing down.

Social Media 100

Social Media Publicity Media Conference 100

Communications Conversations

APRIL 20, 2018

We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company.

Social Media 114

Social Media Media Education Analytics 114

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. SocialChorus is an employee communications platform that announced several new products at its customer conference. It simply does not have the contacts, but international ratings have given it a boost and the technology can’t distinguish the difference.

Industry 91

Industry Media Technology Employee 91

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. In turn, be sure to ask for consistent measurement and analytics that clearly demonstrate how PR is impacting the business (and thus, your investment). And it is, but it definitely comes at a cost. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Say for example your company always exhibits at a major B2B services conference in May.

How To 75

How To Content Marketing Conference Analytics 75

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). 22-26: I’m heading from Louisville to Indianapolis for the 2016 PRSA International Conference, aka #PRSAICON.

Conference 40

Conference Facebook Nonprofit Video 40

PR 20/20

AUGUST 17, 2017

Since that time we’ve conducted dozens of individual sessions for clients and group events at conferences. Interested in holding a Marketing Growth Hackathon at your business or conference? Measure which verticals are performing best and where you can see the most potential for growth. Expert Video Chats / Panels.

Marketing 49

Marketing eBook Case Study Comparison 49

Waxing UnLyrical

FEBRUARY 24, 2016

Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Providing feedback in a visual way.

Customer Service 40

Customer Service Employee Internal International 40

PR 20/20

MARCH 26, 2020

Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Internal and External Communications. Honesty, transparency, and integrity are even more essential right now. Brands can only be as genuine as the people behind them.

Crisis 92

Crisis Marketing Healthcare Resources 92

Solo PR Pro

SEPTEMBER 8, 2015

Dozens of incredibly lucky PR students got a behind-the-scenes look at both during the Florida PR Association conference. But pure fun wasn’t the only thing on the agenda—Lundell kicked off the day with a presentation in a discrete Islands of Adventure conference room. Solo PR: How do you measure its success? .

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Prohibition

JANUARY 14, 2022

Will you hold an external or internal press conference? Will you send out written statements or release video footage? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it? This space can also be used for a press conference.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Karen Freberg

JUNE 24, 2017

However, I never would have ever imagined I would myself attending the festival and conference in person. Our department has been very supportive and encouraging of us to explore international study abroad programs, so I knew I wanted to set one up. His talk was probably my favorite of the conference. ABSOLUTELY. The sessions.

Education 40

Education Conference Social Media Sports 40

Sword and the Script

DECEMBER 28, 2022

66% said conferences (including virtual). Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Video may be the most trusted content in B2B . 97% of respondents said video content and communication were useful after making a purchase.

B2B 122

B2B Marketing Survey Software 122

PR Conversations

AUGUST 9, 2011

Twitter offers potential for conferences, launches, announcements, stunts and many other PR events – and we’ve seen it used well, and badly. If not, it is better to edit a succinct video to publish online later. Promote in advance where and when video (and other materials) will be available and offer an embed option for other sites.

Twitter 40

Twitter Social Media Conference Video 40

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). billion ,” according to a new report from Burton-Taylor International Consulting. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 178

Survey Marketing B2B Study 178

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. Now we have thousands of international awards, a big office with many people, but my attitude towards the business is the same. Eventually, we make a press conference confirming or denying the story.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

JULY 20, 2015

Although a very different initiative and experience, I couldn’t help but compare and contrast the lack of gender and ethnic diversity, access to speak (with resulting profile) at comparable “ juried ” public relations and social media conferences and events.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Here’s what’s next.

Google 119

Google Data Government Social Media 119

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Shift Communications

JULY 30, 2015

If you haven’t already begun to experiment with virtual reality, 360 degree video, etc. Even if you don’t develop internal capabilities, now is the time to begin forging relationships with vendors and partners to have capabilities available for launch. Sandberg focused on the expansion and traction of video ads.

Facebook 60

Facebook Social Media Mobile Advertising 60

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc.

Media 60

Media Leadership Enterprise Data 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can use it to measure and evaluate our success. She will be measurable. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ZudePR

JUNE 6, 2016

The root of the problem is always internal. I also have stopped reading articles or watching videos online without intention. Speaker, trainer conference facilitator, and public sector comms expert.​. Three – including the New Rules of Marketing and PR – are international bestsellers. So focusing on externals (e.g.,

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? The results included 44,461 engagements throughout the target community – with “engagements&# referring to the number of times a piece of content had been engaged with online, such as views for a blog post, retweets, video views, numbers participating and viewing a forum thread, etc.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Stuart is an international PR adviser, speaker, trainer, and blogger. His personal blog is PR Studies and he edits a magazine called Behind the Spin.

Communications 81

Communications How To Blogging Content Marketing 81