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How to Generate Coverage From Conferences

Cision

Conferences provide journalists a prime learning experience and often lead to media coverage. Here are four steps to pitching reporters and getting coverage from your upcoming conference. When planning your brand’s conference, think about what interests your target audience, including any emerging best practices or trending topics.

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How to Create a Media Kit

5W PR

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

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12 Months of Content Marketing For 2018

Cision

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Every year I read and write about dozens of reports on B2B marketing and PR. 66% said conferences (including virtual). Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Source: Content Marketing is the New Conference ).

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Resolutions to Up Your PR Game in 2018

Critical Mention

Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do. If your writing could use some work, don’t wait. Read a book (“ Everybody Writes ” by Ann Handley is a great one) or take a class ( Udemy offers some) but most importantly, WRITE.

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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Examples of assets include data, infographics, and videos, among others. The key here is that it is an informative piece of content.